Sheryl Pattek

Vice President, Executive Partner

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Does Trump’s Victory Signal The End Of Data-Driven Decision-Making As We Know It?

Sheryl Pattek November 16, 2016
It’s not been an easy week or so for many of us in the US. Why did the election results surprise so many? How could we not have known how divided a country we were? And what happened to a belief in the principles of fairness, respect, and equality for all, which formed the foundation […]
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CMOs, Your Role Is Evolving . . . Are You Keeping Up?

Sheryl Pattek July 6, 2016
I recently returned from an amazing vacation in the Galápago Islands where the impact of evolution is evident all around you. It was in the amazing Galápagos where Charles Darwin developed his theory of evolution by means of natural selection. And it might surprise you to learn that a tiny bird called the Galápagos (or more […]
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Having The Right Team Players Won The Big Game. Do You Have The Right Team To Do The Same?

Sheryl Pattek February 9, 2016
Super Bowl 50 is finally behind us. Forget the lackluster commercials — led by the silly puppy monkey baby— and the amazing technology feats that accompanied the NFL experience in downtown San Francisco. What was clear is that Americans are more obsessed with the national pastime of NFL football than ever. The leadup to Super […]
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Adopt The Customer Life Cycle To Accelerate Your Journey To Customer Obsession

Sheryl Pattek July 29, 2015
In ancient Greek mythology, Cassandra, the beautiful daughter of the King of Troy, had the gift of prophecy with complete knowledge of future events. But the impact of Cassandra’s gift was stymied by her inability to alter the future or even convince others of the validity of her predictions. The metaphor of Cassandra hasn’t remained […]
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Empowered Customers Are Now In Control. Is Your Marketing Team Ready To Play By The New Rules?

Sheryl Pattek July 20, 2015
In 1860, the year Abraham Lincoln was elected President, Milton Bradley invented his first board game, the Checkered Game of Life. The game simulates a person's travels through his or her life, from infancy to retirement, with jobs, marriage, and possible children along the way. Some squares on the board help you along, with little […]
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Want To Keep Your Competitive Edge In A Fast-Changing World? It’s Time For CMOS To Lead Strategic Planning From The Outside In

Sheryl Pattek April 16, 2015
There’s a particle accelerator in the basement of one of the most celebrated art museums in the world — the Louvre. It's a piece of technology in the most unlikely of places that produces helium and nitrogen beams from a single source to reveal layers of work that are invisible to the human eye. Why would […]
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It’s March . . . Time To Bring Structure To Your Messaging Madness

Sheryl Pattek March 31, 2015
Being the sports enthusiast that I am, I love this time of year. March Madness is in full swing and down to the Final Four. And what madness this year’s tournament has delivered so far. Exciting opening rounds, Sweet Sixteen and Elight Eight games.  A decision here or there has decided great games, and amazing […]
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CMOs: It’s Time To Rally Your Employees Around Brand Building

Sheryl Pattek March 9, 2015
Fred Rogers touched the hearts of millions of children through his work in creating and hosting one of the most beloved educational television programs — Mister Rogers’ Neighborhood. Throughout its run, the show built a strong brand that was recognized as a leader in educating millions of young children. When public funds for the program became […]
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CMOs And CIOs: A Couple Still In Need Of Therapy To Reach Power Status

Sheryl Pattek November 20, 2014
A new pneumonia virus first infected a few people in China in November 2002. A scant seven months later, the virus known as SARS had infected more than 8,000 people in 26 countries and caused 774 deaths. The international medical community mobilized: Within one short month, it discovered the virus that caused SARS, completed its […]
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CMOs Boldly Reach For More Influence Across The Enterprise In 2015

Sheryl Pattek November 10, 2014
For as long as there have been children and travel, frustrated parents have been subjected to repeatedly hearing a simple, “Are we there yet?” In their innocence, children seem to understand that all journeys should lead to a final destination; with those journeys never reaching their destination quick enough.   Empowered buyers have raised the […]
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It Takes A Village To Make Your Marketing Technology Investments Thrive

Sheryl Pattek October 14, 2014
Having its root as an Igbo and Yoruba Nigerian proverb, “It takes a village” has come to mean that the responsibility for raising children is shared across the larger family and community. But it hasn’t stopped there. Hillary Clinton adopted this proverb as her own when she published a book on children and family values […]
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CMOs — Learn From The NFL Missteps To Protect And Build Your Brand

Sheryl Pattek September 16, 2014
I admit it; I’m a sports junkie. And, this is usually one of my favorite times of the year — the first few weeks of the NFL season. But this year, it’s been more about how poorly the NFL is managing what happens off the field than it is the excitement of what’s happening on […]
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CMOs: Step Up To Lead The Transformation To Customer Obsession

Sheryl Pattek July 15, 2014
Since rising to prominence as a part of the C-suite back in the late 1990s, the role of the chief marketing officer (CMO) has never been as critical to the success of organizations as it is in today's customer-driven post-digital age. And CMOs are taking notice, stepping up to the leadership challenge as a full […]
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Do You Have The Right Roles On Your Marketing Team To Prosper In The Age Of The Customer?

Sheryl Pattek June 3, 2014
It’s NBA finals time, and for the fourth year in a row, my Miami Heat are playing for the championship. While the big three (James, Wade, and Bosh) are extremely talented, it takes more than just the talent of these superstars to deliver the third championship in a row. To cement the Heat’s legacy and […]
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The B2B Buyer’s Journey Grows Up; It’s Time For Your Approach To Grow Up Too

Sheryl Pattek May 27, 2014
If you have children or are involved with children, you know that just as soon as you’ve figured out how to engage with that cute little baby in the right way, everything changes. Before you turn around, that baby you knew is starting school, graduating from college, and moving on to a career of her […]
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CMOs, Is Your Marketing Organization A Relic? It’s Time For A Marketing Organization Reboot

Sheryl Pattek May 6, 2014
April 22, 2014, was not just a regular Earth Day. It was also the 50th anniversary of the 1964 World’s Fair, one of the most amazing wonders of the world for its time. The 1964 World’s Fair, along with the famous Isaac Asimov, set people’s imagination on fire with a glimpse of the future of […]
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Demands Are High, Competition Is Fierce, And The Marketing Game Is Constantly Changing; CMOs, Have You Evolved?

Sheryl Pattek February 24, 2014
For the past two weeks, the Sochi Olympic Winter Games showcased the best athletes in the world competing to win Olympic gold and be recognized as the best in the world. So, what does it really take to be an Olympian? A commitment to understanding the competitive environment to find your edge along with a willingness […]
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Three Ways That The Right Message Will Help You Win The B2B Marketing Game

Sheryl Pattek January 22, 2014
Second only to March Madness (with the latest from Warren Buffet), this is my favorite time of year for sports — conference championship weekend and the run-up to the Super Bowl. While the Patriots fell short this past Sunday and Belichick is far from my favorite coach, I have to admit that his belief that the team […]
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B2B CMOs: 2014 Is Here . . . Are You Ready To Roll?

Sheryl Pattek December 19, 2013
As we end 2013 and look toward 2014, there is an old Japanese proverb that, in its simplicity, conveys some very profound truths. It goes something like this: “If you sit on a rock for three years, it will get so warm that you will get used to it.” What exactly does that mean? It […]
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Is Your B2B Brand Strong Enough To Keep You In The Game?

Sheryl Pattek November 12, 2013
Regardless of your politics, you had to be amazed at the depth and breadth of the discussion around the impact on the Republican brand during the recent government shutdown. At times, it seemed that the health, survival, and credibility of the Republican brand generated more press than potential resolutions to the crisis at hand. And […]
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