Stephanie Liu
Senior Analyst
Speaking At
Author Insights
Blog
US Govt. Makes More Data Privacy Moves: What Marketers Need To Know
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
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Breaking Down The US Executive Order To Protect Americans’ Sensitive Personal Data
Learn the key takeaways and market impacts from the Biden administration’s executive order to protect Americans’ sensitive personal data.
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California’s Privacy Law Puts Second-Party Data On Notice
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt-out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $120 and change), but don’t brush this off as a one-and-done. A closer look at the settlement […]
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Marketing: Swipe Right On Your Relationship With Security And Risk
Call us matchmakers but we want to consciously couple marketing and S&R to avoid painful missteps when marketing and S&R operate in isolation.
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Build A Roadmap For Collecting The Customer Data That You’ll Actually Use
Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in. But consumers have more power to be selective about who they share data with and when and have become wary […]
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Seriously, Stop Putting Consumer Data Into ChatGPT
An important reminder about generative AI tools like ChatGPT: There’s no way of knowing what happens to the data you share with it.
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Convincing Customers To Share “More Data”: A CX NA Sneek Peak
“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.
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Recapping The Global Privacy Summit: AI Is Everything Everywhere All At Once
This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now. It was the topic of the opening keynote, the closing keynote, and many sessions in between, including debates […]
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It’s 10 p.m. — Do You Know Where Your Data Is Going?
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]
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Want More Customer Data? Build An Enterprise Data Strategy First
In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]
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Data Privacy Day, B2C Marketing Edition
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.
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Meta Hit With €390 Million Fine And An Uncertain Advertising Future
Learn what the latest ruling against Facebook and Instagram means for marketers.
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A New Era Of Privacy Dawns With The Latest Google Fine
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
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Predictions 2023: Facing Economic Headwinds, The Media Industry Will Consolidate
CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.
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US Consumer Privacy Attitudes In 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
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Level Up Your Loyalty Marketing With Zero-Party Data
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data. Whether it be a lack of respect for customer privacy, data sets saturated with useless information, or an inability to make customer insights actionable, […]
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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]
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DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]
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Business Roundtable: Roadmap für verantwortungsvolle KI
Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.
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