Sucharita Kodali

As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.

Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.

Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.

A potential split at CVS marks a significant shift in the retail company’s strategy from one-stop-shop for all things healthcare.

Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.

Learn how major retailers and brands competed with Amazon’s Prime Day 2024 event.

We reviewed luxury fashion brands based on long-term digital success and the strength of their direct-to-consumer operations.

In an effort to clear the air about Amazon's Just Walk Out solution, we went direct to an Amazon exec to get the details. Learn three key insights about the future of Amazon’s autonomous checkout technology from this interview with Amazon's Jon Jenkins.

We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success. Learn our three key findings in this blog.

We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.

As retailers gear up for 2024, they must confront an array of challenges, from theft and culture wars to the adoption of new technologies such as AR, VR, and genAI. Despite the challenges, the retailers that rise to the occasion and make the right strategic decisions will position themselves for success.

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.

Consumers shared their attitudes toward subscriptions — see the key highlights.

We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.

Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.