Featured Blogs

Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.

We are thrilled to announce our new research report, Deconstructing Human-Element Breaches, detailing the many and varied risks posed by and to humans — a problem that has plagued cybersecurity teams for decades. Forrester clients can use this research as a catalyst for productive conversations with executives and peers across functions about controls to mitigate the human-element breach types most common to their organizations and industries.

In the high-stakes world of B2B sales, no path to a closed deal is perfectly linear. According to Forrester’s Demand, ABM, And Customer Marketing Survey, 2024, 56% of opportunities handed off to sales fail to close successfully.

Delivering compelling B2B event content is central to an event’s success, but it’s a high-stakes endeavor. Leaders must build organizational alignment around a key theme that aligns to business objectives.

Generative AI can significantly enhance agile knowledge management practices by automating and improving various aspects of knowledge workflows.​ Learn the top use cases and find out how knowledge workers can adapt to them.

Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Martin is joined by Forrester VP, Principal Analyst Sucharita Kodali to discuss how Forrester’s 2025 retail predictions came together.

B2C marketers are monitoring a series of state privacy laws going into effect this year, including the recently enacted Texas Data Privacy and Security Act. Get three key next steps in this post.

Product management and technical debt are top priorities for many digital and IT organizations, but many tech and business leaders may be unclear on the relationship between these two areas. Learn how one can actually be a solution for the other in this post.

In the past year, more than half of manufacturers said they planned to replace or upgrade their product lifecycle management (PLM) platforms. Get a a summary of a three-step process that tech leaders should follow to help transform PLM.

Get the highlights from the World Economic Forum’s 2025 Global Risks Report and find out what it means for global risk leaders.

To unlock retail media’s upside, retailers must become more like publishers. Learn some of the challenges and benefits of retail media networks in this preview of a new report.

You can have great sales and customer success (CS) teams, but if you don’t have smooth account handoffs from one team to the next, you will fail your customers and lose speed in the race to retention and growth. Learn how to get an edge.

Two-thirds of B2C marketing decision-makers said they planned to increase investment in creator/influencer programs. Get five tips to effectively scaling your creator marketing program in this post.

After over 12 years of leading Forrester’s research on agile and, from 2011, publishing a biennial Forrester report on the global state of agile adoption, we have just published The State Of Agile Development, 2025: It’s Still Relevant, With Benefits And Challenges.

Automation is the cornerstone of speed and operational efficiency. With the increasing complexity in IT ecosystems, business applications, and data, the demand for smarter automation is greater than ever.

Last week, my dentist invited me to join their loyalty program. It’s official: The loyalty program is the “go-to” customer relationship marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%).

Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align their procurement strategies with ESG and accessibility compliance goals.

Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot.

Traditional demand generation strategies don’t accommodate the complex realities of B2B buying. Learn why adaptive programs are the answer.