Blog
Anti-Predictions 2025: What Won’t Happen In The Year Ahead
It’s predictions season at Forrester. Find out what won't come to pass next year in our 2025 anti-predictions.
Blog
Google’s Willow Chip: Quantum Leap Or Quantum Hype?
Google recently introduced its new quantum processor Willow to some confusion. Read this blog to learn about Willow's most significant advancements and what three steps tech leaders should take in response.
Blog
What We Saw At AWS re:Invent 2024
AWS may have been caught off guard by the sudden rise of generative AI, but now it’s coming for the competition from every possible angle. Get our key takeaways from AWS re:Invent 2024.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Podcast
Unleashing Innovation Through Creativity
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.
Blog
AI, FinOps, And Digital Sovereignty Lead Global Cloud Trends
Cloud continues to serve as the heart of major technology innovations, especially amid the age of AI. Learn three key trends influencing cloud adoption across global markets in this preview of our latest research on cloud trends.
Blog
What Omnicom’s Acquisition Of IPG Means For Marketers
Omnicom announced its plans to acquire IPG, creating the largest, global marketing services company. Find out what the deal could mean for your business or brand.
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The Twelve Days Of Revenue Operations Christmas
What would you want your RevOps true love to give to you on the twelve days of Christmas?
Blog
A Run On The Bank: Lack Of Headline Failures Hasn’t Changed Consumer Attitudes
When Silicon Valley, Signature and First Republic failed last year four out of five US online consumers knew about it. This year, bank failures have been less visible. Find out why and what to expect in the future.
2025 Tech Predictions: Your Must-Have Guide
From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.
Blog
Build The Right Chatbot Business Case
Most companies make the wrong business case for their chatbot. Here’s how to make the right one.
Blog
A Year In Blogging: Seven Lessons For Revenue Enablement Success
Reflecting on a year of blogging about revenue enablement, key takeaways highlight the necessity of tailored learning, effective sales culture management, strategic onboarding, leadership’s impact on culture, thoughtful decisions on management hiring, and prioritizing insight over technology for sales success.
Blog
Empathy And Removing The Sludge Will Create A Healthier Workplace For Clinicians
At the ICD Media Group’s Healthcare Burnout Symposium, healthcare thought leaders dove into the origins of and continuing reasons for clinician burnout. Read this blog to learn three key issues to consider in confronting clinician burnout at your organization.
Blog
Managed Services As Software Offer A Vision For The Future Of Managed Services
Traditional managed services have long been caught in a fundamental dilemma: achieving high-quality service delivery while maintaining cost-effectiveness.
Blog
GenAI Disrupts Professional Services
As pure knowledge businesses that make money in billable hours worked, service providers are on the front lines of genAI-powered disruption.
Ready For 2025? Discover Key B2B Marketing And Sales Predictions!
Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.
Blog
Prepare Your Supply Chain Applications Portfolio For A Changing Trade Environment
Over recent weeks, many Forrester clients have asked us how prospective tariffs might impact their supply chain processes and supporting applications.
Blog
Retrieval-Augmented Generation Is Revolutionizing Businesses
Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise, yet businesses encounter a significant challenge: the inherent limitations of foundational models.
Blog
Five Takeaways From ITC Vegas 2024
InsureTech Connect (ITC) was bustling with 9,000 attendees, including carriers, agents, brokers, and a whole host of solution and technology providers, both incumbents and startups alike.
Blog
Choose The Enterprise Architecture Management Suite That Best Supports Your Transformation
Who are the top vendors in the enterprise architecture management space and what sets them apart? Find out in this preview of the new Forrester Wave™ on enterprise architecture management suites.
Blog
TeamViewer Acquires 1E: What It Means
When I published my blog post on the great DEX-pansion in October, I foretold a future when the digital employee experience (DEX) market would consolidate ... but I didn’t think it would happen so quickly.
How Will 2025 B2C Trends Shape Your Strategy?
Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.
Blog
Serverless, Sovereignty, And (Of Course!) AI: Our Takeaways From The 2024 Public Cloud Platform Forrester Wave™ Evaluations
AI rightly has taken center stage in the public cloud platform market, but it’s not the only major transformation underway. Get three key takeaways from our most recent Wave™ reports on public cloud platforms.
Podcast
384: How Fujitsu Europe Scaled Its CX Transformation
Ben Phillips, Head of Fujitsu Europe’s Customer Experience Performance Center, joins the CX Cast to share how Fujitsu Europe has scaled its CX program in a complex, account-driven B2B services organization.
Blog
Consumers Are Lukewarm About Your Company’s Personalization Efforts
Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forrester’s four dimensions of customer value can help your company deliver.
Blog
The Quest To Measure Developer Productivity Is Fueling The Market For Value Stream Management And Software Engineering Intelligence Tools
Using SEI tools, dev leaders can optimize their software development processes while improving the developer experience. The market growth in SEI tools directly corresponds to the explosive use of genAI TuringBots, commonly referred to as copilots for software development.
Blog
Prediction: TikTok Won’t Be Banned In The US
Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.
Join Us Live: Key 2025 Tech & Security Predictions
Get ahead with insights from Forrester analysts. Join us on Jan. 30 for a webinar on our 2025 predictions covering the future of technology and security, from rising cyberthreats to the impact of AI and automation.
Blog
B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse — A Bonus Prediction
Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.
Blog
What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?
Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.
Blog
Five Steps To Drive Customer Growth With PLG
Product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow and lower cost of sales. Get five steps to adopting PLG strategies that complement your sales efforts.
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