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Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
Blog
For years, I’ve gotten the same question fairly regularly: “Where should my CX function sit?” And for years, I’ve given the same answer: “It depends.” Between my own experience leading a CX function and working with literally hundreds of CX leaders around the world, I had yet to encounter one cookie-cutter template that made sense […]
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In this research, we identify the top priorities that matter to our clients in APAC and EMEA, based on hundreds of requests for guidance from our security and risk Forrester Decisions clients in the first half of 2025.
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Three recently revealed software supply chain attacks are a reminder of how attackers probe for any weakness in a supply chain, including smaller entities, to target larger enterprises. Find out how you can learn from these attacks to strengthen your supply chains.
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Details have been trickling out about a security issue in Salesloft’s Drift product. Find out what data was compromised and what actions you can take to reduce the threat to your business.
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One of advertisers’ greatest challenges with TV advertising is “streaming TV’s high CPMs,” according to Forrester’s Q2 2025 CMO Pulse Survey. Find out why TV advertising’s sellers benefit at TV buyers’ expense and how consumers are caught in the middle.
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To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals for Google’s preferential placement on devices. Find out what this means for marketers.
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Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
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Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
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Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
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How do you make good decisions? That question is at the heart of many conversations I’ve had with clients about CX prioritization. Choosing what to do — and what not to do — is both an art and a science, and you can apply different levels of rigor to your process to enhance your ability […]
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Technical debt isn’t just a developer headache anymore — it’s a strategic business risk. Learn how technology lifecycle management can be a practical lever to pull to stop technical debt from overwhelming your organization.
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In the wake of a sweeping CDC leadership shake-up, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the US is fracturing under the weight of political and scientific discord.
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Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
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Localization in 2025 is about delivering personalized, context-aware experiences at every touchpoint. It’s more outcome-oriented than ever, aimed at helping businesses thrive in multilingual, multicultural global markets.
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IoT devices are a normal part of business and personal life. In enterprises, it is estimated that there are between six and 10 IoT devices for each employee, ranging from long-standing devices, such as printers and cameras, and industry-specific devices like warehouse scanners and medical infusion pumps to modern air quality monitors and soil moisture […]
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We just released The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025, and the results mark a dramatic shift from the 2023 Wave on Zero Trust edge solutions.
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The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
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Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
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Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote.
