advertising

Digital has upended traditional advertising. What’s shaking out after the digital shakeup? Read our insights to find out.

Insights

Blog

Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage Accelerates

Jessica Liu May 1, 2020
The global economy is in recession: US Q1 GDP declined 4.8%, and the eurozone’s contraction set a record. As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […]
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Blog

Publicis Groupe’s Money-Back Performance Guarantee Shifts The Agency/Brand Economic Model From Paying For People To Paying For Performance

Jay Pattisall April 30, 2020
Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers money-back performance commitments that guarantee the business outcomes from digital marketing campaigns. The introduction of The Pact is a timely move to give brands a mechanism to manage the risk of marketing during […]
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Blog

Your Global Martech Stack Isn’t Cutting It In China

Xiaofeng Wang April 8, 2020
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power but also deep […]
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Blog

Ready Or Not, Here Comes The Future Of Advertising

Joanna O'Connell April 7, 2020
We’ve spent months exploring what the future of advertising will look like, and we’re excited to share the findings of our research with you: “The Future Of Advertising Is Imminent Upheaval — And You’re Not Ready For It.” Let’s start by saying that we believe in a future with advertising — but it won’t look […]
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Blog

Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Tina Moffett March 26, 2020
Senior Analyst Tina Moffett provides B2C marketers three short-term strategies to employ during these unprecedented times.
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Blog

Coronavirus Forces Agencies To Rethink The Agency Employee Experience

Jay Pattisall March 12, 2020
Agencies’ pivotal role in the services marketplace means they too will feel the effects of the coronavirus pandemic. Combined with deferred travel and an increase in online meetings among agency staff and marketing clients, the coronavirus has effectively (if only temporarily) changed the way agencies work.
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Blog

Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising

Brandon Verblow March 10, 2020
Around the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including marketers. Unease over the virus has the potential to impact purchasing behaviors to varying degrees. Economists are already beginning to cut their GDP growth forecasts. […]
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Blog

AT&T TV: An MVPD In Geek’s Clothing

Jim Nail March 3, 2020
This week, AT&T begins the national rollout of its new AT&T TV service after a 13-market pilot test. AT&T gave me a demo in its downtown Boston store and a trial subscription to test; plus, I listened to the conference call with GW Shaw, VP of video product management for AT&T TV, as he briefed […]
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Blog

Publishers Shift Focus From Advertiser To Customer

Collin Colburn February 18, 2020
Publishers are placing their bets on consumers, investing in quality content and better subscriber experiences. Yet they know they still need ad dollars to thrive.
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Blog

The TV Industry’s Latest Hill To Climb: How To Avoid The Sins Of Digital Advertising’s Past

Joanna O'Connell February 12, 2020
I’ve recently returned from Beet.TV’s latest Beet Retreat, and I’m feeling . . . optimistic? Pessimistic? Ambivalent? Ambivalent — I’ll go with ambivalent. There is so much opportunity for a TV/video advertising industry that finds itself in flux — an explosion of new content, new data sources, new consumer viewing patterns. All of this means […]
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Blog

Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Tina Moffett February 5, 2020
If marketers don't learn to adjust processes to the rapidly changing data landscape, they risk fines and consumer alienation.
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Blog

Google Breaks Out YouTube And Cloud In Q4 2019 Earnings

Collin Colburn February 4, 2020
Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. What We Learned Google […]
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Blog

The Creative Agencies Behind Super Bowl LIV Advertising

Jay Pattisall February 2, 2020
If you missed my take on how Super Bowl LIV highlights the new normal that agencies and advertisers face, you can read it here. There’s no shortage of media outlets previewing and prereleasing Super Bowl commercials. You can see the brands running ads during Super Bowl LIV at USA Today’s Ad Meter, Ad Age, Adweek, […]
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Blog

Super Bowl LIV Highlights The New Normal For Agencies

Jay Pattisall January 31, 2020
Advertising's premier event showcased the trends and obstacles that advertisers and agencies face.
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Blog

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Brandon Verblow January 22, 2020
By measuring the digital savvy and engagement of a country's consumers and businesses, our tool can help marketers make sounder budget allocation decisions.
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Video

Google Takes Aim At Third-Party Cookies — Here’s Our Take

Joanna O'Connell January 17, 2020

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Blog

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Abhijit Sunil January 14, 2020
Analyst Abhijit Sunil explores an aspect of tech vendor evaluation you may not be considering.
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Blog

SEO And Site Search: Not Quite The Match Made In Heaven

Mark Grannan November 11, 2019
Opportunities exist to link the two strategies to improve customer experience and conversion. Learn how.
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Blog

Predictions 2020: The Media Industry Braces For Long-Term Change

Collin Colburn October 29, 2019
The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade.
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Blog

Roku Buys DSP Dataxu: Good For Roku, But For Everyone Else?

Jim Nail October 23, 2019
Roku announced yesterday that it’s buying demand-side platform (DSP) Dataxu for $150 million in cash and stock. Just another instance of advertising technology (adtech) consolidation, maybe? Not so fast. Let’s break down what it means. Roku Keeps A Good Thing Going From a strictly business perspective, this is a good move for Roku. The company’s […]
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