Age of the Customer
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Judge Rules That Google Is An Illegal Monopoly — Now What?
Meta’s not the only Big Tech company in the hot seat this week. US District Judge Leonie Brinkema found Google liable for illegally monopolizing two online advertising technology markets: publisher ad servers and ad exchanges. This comes less than a year after another federal judge ruled that the company had a monopoly in online search. […]
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How Well Are You Protecting Existing Customer Revenue?
We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
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Google Cloud Next 2025’s Developer Keynote: Agents Take Center Stage
Google Cloud Next 2025’s (full takeaway blog here) developer keynote offered a detailed look at the company’s latest AI innovations, with a particular focus on agent technology and developer tools. Cohosts Richard Seroter and Stephanie Wong brought both technical insight and their signature energy to the stage, keeping the audience engaged with well-timed humor as […]
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“Still Federating After All These Years”: The Realities Of EA Maturation
Another day, another LinkedIn hot take on enterprise architecture. They fall into various camps: those confusing EA with a Marvel villain, others who think that the 10-year-old religious war between “business” and “enterprise” architects has any actual meaning (pro tip: it’s about as relevant as whether Han shot first), or folks who think that EA […]
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Forrester’s Top Threats For 2025
2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest trends, with an announcement of new, benchmark-shattering genAI-related tech seemingly every week.
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Data In 2025: Enough Talk — Here’s Why Strategy Matters Now
A data strategy is no longer a nice-to-have. In 2025, regulations such as HIPAA, GDPR, and CCPA are tighter than ever; AI keeps making quantum leaps; and customers want hyper-personalization on demand.
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Despite Growing Consumer Optimism About GenAI, Concerns Are Still High
An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions about copyright infringement.
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The Tech Exec’s Guide To Decoding Cybersecurity Vendor Performance
Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
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Google Cloud Next 2025: Agentic AI Stack, Multimodality, And Sovereignty
Loads of news came out of a hot Google Cloud Next 2025 in Las Vegas. The most notable announcements? Sovereign AI solutions on-prem, developer innovations that meet timely needs, very applicable multimodality for content and CX, and new elements for building the enterprise agentic AI stack.
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Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025
With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
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Apple Gets Tariff Relief — Just Kidding!
As tariff volatility is dialed up a notch, companies like Apple will find it best to hunker down and do nothing until the dust settles. Get five predictions on what happens next.
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Sovereign AI: NexGen Cloud Gets Funds For Its Infrastructure In Europe
Cloud vendors are focusing on bringing AI solutions to their customers in ways that addresses sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon 2025 Europe and at Google Cloud Next 2025 in Las Vegas.
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XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
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Is There More Potential For Adobe’s Agentic Roadmap In The B2B Postsale?
At its recent summit, Adobe made it clear that it's serious about ensuring that its B2B customers achieve their goals and get value from Adobe investments. So why not focus some of its AI and agentic innovation on the postsale, as well?
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Does Your Digital Strategy Fit On A Single Page? It Should.
Effective digital leaders treat strategy as both a verb and a noun: a cycle of work and outputs that sets an organization’s direction and continuously explores new ideas. A strategy on a page is an output that lays out the essential components of your digital strategy on a single page. To help digital business and […]
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The FTC Wants To Break Up Meta — Users Agree
As the FTC's landmark antitrust case against Meta begins, we examine the market ramifications of a potential Meta break up.
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Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
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Five Takeaways From B2B Summit North America 2025 To Help You Master Buying Mayhem
The B2B buying game has changed, and as marketing, sales, customer, and product leaders scramble to keep up, the mayhem is real. Get five key takeaways from the event mainstage that can help B2B professionals as they head into planning for the rest of the year.
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Feature Management And Experimentation — An Evolving Market
With feature management, engineering teams can engage in the practice of progressive delivery, where features are deployed with flags turned off, tested in production, and then gradually turned on to a progressively larger audience of users until the new feature is completely released. This mechanism can be used for new features, but the most common use case is safely managing continuous updates.
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Connect EX To CX For Real Transformation
When employees are engaged, a better customer experience follows. Learn about two core elements for building an EX-to-CX strategy.
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