Age of the Customer

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Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer 18 hours ago
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
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HLTH 2024: Bold Commitments And Key Takeaways

Arielle Trzcinski 2 days ago
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
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GenAI Is A Land Of Confusion For Revenue Leaders

Anthony McPartlin 2 days ago
It’s critical that revenue leaders develop a proactive strategy for applying AI for performance impact and separate reality from vision (or hype). Learn how to get started with these three steps.
Blog

Unified Commerce Is Not A Thing

Emily Pfeiffer 2 days ago
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
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ServiceNow Partners With Rimini Street To Offer AI Innovation To On-Prem ERP Systems Worldwide

Akshara Naik Lopez 3 days ago
In a surprising turn of events for enterprise resource planning (ERP) customers globally, as part of its Q3 2024 financial results, ServiceNow announced a new expanded partnership with one of the most popular third-party software support providers, Rimini Street. Both companies are creating a new enterprise software model that will allow existing on-premises ERP systems […]
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Red Flags Revealed: Navigating The Path To B2B Operational Excellence

Laura Cross 3 days ago
This blog explores the importance of effective process management in B2B organizations, highlighting common challenges and providing strategies to achieve operational excellence through the mitigation of six red flags. The full report offers a comprehensive analysis, detailed breakdowns, and actionable insights for preventing these red flags to improve business outcomes.
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Key Takeaways From Basware’s Lisbon Event

Meng Liu 3 days ago
Get three noteworthy updates from Basware’s annual customer event in Lisbon, which focused on customer-centric innovation.
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Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season

Jessica Liu 6 days ago
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
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Reshape 2024: Amazon Business Is Ready For Its Close-Up

Sucharita Kodali 7 days ago
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog

Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Barry Vasudevan 7 days ago
B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.
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Predictions 2025: CMOs Clear Out The Clutter

Mike Proulx 7 days ago

Blog

Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns

Kelsey Chickering 7 days ago
Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.
Blog

Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings

Abhijit Sunil 7 days ago
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.
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Predictions 2025: Fundamental Disconnects Will Challenge Digital Commerce

Emily Pfeiffer 7 days ago
Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.
Blog

Predictions 2025: Agencies Jettison Legacy Structures To Form New Agency Types

Jay Pattisall 7 days ago
The coming year will see the rise of something new as existing agency capabilities are recombined and new ones are created. Read a few of our top predictions.
Blog

Predictions 2025: Healthcare Tackles Tough Terrain To Reach New Horizons

Arielle Trzcinski 7 days ago
Healthcare organizations will have a challenging yet opportunity-abundant year in 2025 as they prioritize cybersecurity enhancements and generative AI investments. Find out more in our 2025 healthcare predictions.
Blog

The New Creative Stack: What Adobe MAX Reveals About Our Future

Lisa Gately October 23, 2024
Adobe MAX 2024 announced several key developments that offer a window into creative work's future. Read the Forrester blog to learn about the opportunities creative teams have to step into a more satisfying, collaborative future.
Blog

Lead A High-Performing Digital Team

Dan Bieler October 23, 2024
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
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Predictions 2025: Smart Manufacturing And Mobility Firms Adapt With Tech

Paul Miller October 23, 2024
After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves. Find out more in our 2025 predictions for smart manufacturing and mobility.
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Predictions 2025: GenAI, Citizen Developers, And Caution Influence Automation

Craig Le Clair October 23, 2024
The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.
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