Age of the Customer
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Europe-5 Markets Chart Their Own Path To Commerce Growth
Announcing “The Future of Commerce (Europe-5): Strategies From US and Asia Pave the Road to Intelligent Commerce” By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain and UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU […]
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The Key To Securing Machine Identities Starts With The Human Element
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
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How Stripe And Bridge Are Pushing Stablecoin Real-World Adoption: A Conversation With Mai Leduc
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.
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Navigate With Confidence The Migration Options For SAP ECC Customers
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
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Fueling Revenue Process Transformation Through B2B Events
Events are not an add-on. For B2B organizations, they can play a critical role in revenue process transformation. Learn how.
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Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
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Mastering The Tightrope: How Strategic Portfolio Management Transforms Tech Leadership
CIOs routinely face a frustrating dilemma that drives them to ask the question: Am I truly spending the company’s money as effectively as possible? The answer lies in strategic portfolio management. Learn how this discipline is transforming how tech organizations approach their most critical decisions.
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Clari-Salesloft Merger: A Bold, High-Stakes Bid For Market Dominance
The announced merger of Clari and Salesloft is undeniably a high-risk, high-reward gambit requiring exceptional leadership to navigate product and commercial challenges. Learn some of impact this deal could have on the revenue orchestration platform market.
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AI As Tool Creator: The Next Frontier In Knowledge Work
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
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Optimize Your Provider Ecosystem For Maximum Business Value
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
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The Real Future Of Proactive Security Isn’t Finding Exposures — It’s Fixing Them
Visibility, prioritization, and remediation will always be the foundation of your proactive program, but many orgs still struggle to optimize all three principles in an integrated fashion. Learn how to prepare your security teams for the future of proactive security in this preview of a keynote at our upcoming Security & Risk Summit.
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Turn Marketing Planning From A Source Of Anxiety To A Source Of Clarity
There’s no textbook or course on how to build a marketing budget that aligns with business goals, supports cross-functional collaboration, and adapts to change. But instead of adapting last year’s plan and hoping for the best, marketing leaders can take these three proven steps.
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Navigating Cyber Regulatory Purgatory Using AI
As cyber regulations continue to multiply, cyber and risk professionals need to make choices about how they comply with cyber regulations that conflict with each other. Find out how generative AI can help in this preview of our upcoming Security & Risk Summit.
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Infrastructure As Platform: Conquering Chaos In The Agentic Era Requires A New Foundation
Enterprises must transform traditional infrastructure into strategic platforms that drive innovation, resilience, and adaptability to address the agentic era. Learn why well-aligned, future-proof infrastructure is key to enabling intelligent business ecosystems and achieving enterprise goals in this preview of our upcoming Technology & Innovation Summit.
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Human Risk Management: From Talk To Action In 18 Months
Since its launch, human risk management has blossomed into a distinct and expanding market, attracting the interest and budget of many organizations. Learn about the fast evolution of HRM in this preview of our upcoming Security & Risk Summit.
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Meet Your CRM Marketing Services Match
CRM marketing services may be a mouthful, but this market encompasses a broad range of capabilities: combining data, customer insights, and technology to infuse first-party data across the customer lifecycle.
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From Digital Sovereignty Platforms To Sovereign Cloud Platforms: Three Reasons For A Title Change
Learn how increased complexity and additional market factors led us to rethink the title of our upcoming Forrester Landscape report on digital sovereignty platforms
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US Economic Outlook H2 2025: Steady Growth, Growing Caution
The US economy performed relatively well in the first half of 2025 despite rising tariff uncertainty and delayed decision-making by businesses, consumers, investors, and central banks. Find out what to expect in the second half of 2025 in this preview of Forrester’s US Economic Trends And Outlook, H2 2025, report.
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Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
AI agents are augmenting the B2B GTM workforce — and workflows — at a rapid pace. Get to know them and their capabilities better at our B2B Summit EMEA event.
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