Age of the Customer

Insights

Blog

Translytical Databases Are Fueling Modern AI Apps

Noel Yuhanna 1 day ago
Translytical databases are emerging as a critical solution to support AI-driven applications. Learn three key advantages that translytical databases provide for advanced AI-driven use cases.
Blog

NVIDIA GTC 2025: Reasoning And Robotics Converge

Naveen Chhabra 1 day ago
San Jose was abuzz with excitement as AI enthusiasts gathered for the 2025 NVIDIA GTC AI conference. Find out what the key announcements were and what they could mean for your technology roadmap in this review.

What It Means: A Forrester Podcast

Join us as we explore the latest market dynamics impacting executives and their customers.

Blog

Learn How To Make Every Journey Count And Unlock A Value Flywheel At CX Summit EMEA

Joana de Quintanilha 1 day ago
Every customer journey can create or destroy value — both for your customers and for your firm. At CX Summit EMEA, learn how to measure customer journeys and optimize their value.
Blog

Be THE Human In The Loop: Data And AI Literacy Is Your Edge

Kim Herrington 2 days ago
What does it mean to be the human in the loop for your AI strategy? Find out how improving your data and AI literacy can make you a more valuable worker in the age of AI.
Blog

Consumers React To Tariffs With Concern And Caution

Dipanjan Chatterjee 2 days ago
Our recent poll showed how consumers feel about and are responding to a slew of anticipated new tariffs.
Blog

AI Wakes The Sleeping Giant: Continuous Improvement Will Finally Fulfill Its Promise

Charles Betz 2 days ago
We are seeing the reemergence of continuous learning and improvement at enterprise scale but, this time, fueled by AI, operationalized through agents, structured in graphs, and enriched with live telemetry. Find out more about this transformation and what its implications will be for the enterprise.
Blog

To Thrive Through Volatility, Master These Three Areas

Sharyn Leaver 2 days ago
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog

Explore Five Ways To Improve Personalization At Forrester’s B2B Summit

Jessie Johnson 4 days ago
B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle to define and deploy an audience-centric approach to B2B personalization that extends throughout the customer lifecycle.
Blog

1+1+AI=5: How Generative AI Is Empowering Teams

Frederic Giron 4 days ago
We often talk about AI through the lens of individual productivity: automating tasks, accelerating workflows, and reducing costs. But there’s something far more powerful — and far less discussed — emerging in front of us: the impact of generative AI on teams — not just replacing tasks but reshaping how people work together.
Blog

Visualize, Control, And Optimize Your Spend With Software Asset Management Tools

Biswajeet Mahapatra 4 days ago
In a climate of economic and political uncertainty, tech budgets are under pressure. According to Forrester’s Industry- And Customer-Supporting Software Survey, 2025, 23% of organizations cite budget as their number one software challenge.
Blog

AI Agents And Human Adoption: Insights From Domopalooza 2025

Kim Herrington 5 days ago
AI and data platform provider Domo unveiled its AI agent capability — Agent Catalyst — at the recent Domopalooza 2025 event. Learn more about the new release and Domo's offer to build customers’ first agent for free in this review of the event.
Blog

B2B Brand Safety Must Transcend Digital Boundaries

Karen Tran 5 days ago
Companies’ reputations aren’t just built (or destroyed) online. Marketing leaders must stay mindful of the vast ecosystem influencing their brand’s reputation.
Blog

Salesforce Launches Agentforce: What Technology Leaders Need To Know

Ted Schadler 5 days ago
Learn the ins and outs of building and operating AI agents on Agentforce in this review of Salesforce’s TDX developer conference.
Blog

Customer Journeys Connect Brand And Experience

Martin Gill 5 days ago
Let’s start with some good news. According to Forrester’s Priorities Survey, 2024, business and technology leaders tell us that the number-one priority for their firm is to “improve the experience of our ultimate customers.” The top three priorities for this year are: 1. Improve the experience of our ultimate customers. 2. Meet measurable commercial growth […]
Blog

Call For Entries: The 2025 Enterprise Architecture Awards

Charles Betz 5 days ago
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year’s awards and how to apply here.
Blog

NASSCOM 2025 — Year Of Global Capability Centers, AI, And Workforce Transformation

Ashutosh Sharma 6 days ago
NASSCOM recently hosted its flagship event, the Technology Leadership Forum (NTLF) 2025, with noticeably stronger attendance than in recent years. Returning to its familiar venue — the Grand Hyatt Mumbai — proved valuable. The compact setting was ideal for high-impact interactions, enabling us to engage in over 50 client meetings across a wide range of […]
Blog

Generative AI Is Ushering In A New Era Of Intelligent Content Management

Cheryl McKinnon March 21, 2025
This week we published a new report looking at how generative AI (genAI) can bring fresh energy to an enterprise content management (ECM) program. Unlock The Potential of Your Documents With Generative AI is a call to action for content management leaders to explore new ways to engage with and exploit the value of their managed […]
Blog

In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Katy Tynan March 20, 2025
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
Blog

Top AI Use Cases For Accounts Receivable Automation In 2025

Meng Liu March 20, 2025
The AI Transformation In Accounts Receivable In the dynamic world of finance, AI is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, Top AI Use Cases For Accounts Receivable Automation In 2025, explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment. The […]
Blog

Anarchy In The UK: The UK Government’s Wild Ride With AI And Big Tech In 2025 — And It’s Only March

Martin Gill March 19, 2025
The UK government has declared that it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation.” Staged funding, mission-driven prioritization, and outcome metrics — the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice … hold that thought for now.
More posts