Age of the Customer
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Geopolitics Accelerates Emerging Technology Investment In Europe
Contrary to popular misconception, European firms aren’t lagging behind in emerging technology adoption, and there’s no lack of innovative startups. Get a look at a few of this year’s top 10 emerging technologies through a European lens.
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Highlight Reel: Insights From The Latest OMS Forrester Wave™
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
Blog
How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
Blog
Racing Ahead: Emerging Technology Adoption In The APAC Region
The Asia Pacific region is no longer following global tech trends — it is setting them. Once seen as a fast adopter, APAC is now a bold innovator, building new technologies from the ground up. Get some examples and use cases in this preview of our upcoming webinar.
Blog
Tackling Cloud Security: US Federal Edition
Back in 2007, the first US federal CIO, Vivek Kundra, was appointed. Shortly after in December of 2010, he launched one of the world’s first “cloud-first” initiatives, making many US federal agencies such as the General Services Administration (GSA) some of the earlier innovators in this arena.
Blog
Now Live — The Forrester Wave™: Customer Analytics Services, Q2 2025
I am excited to announce The Forrester Wave™: Customer Analytics Services, Q2 2025. The customer analytics services market has always evolved alongside emerging technology — from big data to cloud to AI.
Blog
Human Capital Management Solutions: The Hottest Trends And Business Impact
Forrester recently published The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for human capital management (HCM), and what new extended use cases are picking up in the market along with the traditional and new HCM capabilities.
Blog
Igniting Partner Advocacy: A Strategic Imperative For B2B Marketers
In today’s fast-evolving B2B landscape, partner ecosystems have emerged as a cornerstone of sustainable growth. Learn the benefits partner advocacy offers to suppliers, their partners, and customers.
Blog
The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing
For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.
Blog
Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Blog
Mobile World Congress 2025: The New, The Same, The Gone
The energy was high at last month's Mobile World Congress. Learn about out new topics that emerged in 2025, and which continued from 2024 in this MWC review.
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US Economic Trends And Outlook: New Quarterly Series Tracks Growth Indicators For 2025
To understand the key trends and short-term outlook during the volatility of the US economy, read this Forrester blog.
Blog
(Re-)Focus On Customer Retention And Growth During Volatile Times
Earlier this month, my colleagues Matt Selheimer, Srividya Sridharan, and Katy Tynan advised B2B leaders on how to weather market volatility and navigate current economic storms (subscription required). One of six actions they recommend is using customer insights to improve understanding and empathy in communications and reduce high-friction processes. This is especially important when it […]
Blog
The Marketer’s Guide To Volatility
Navigating Volatility Businesses are no strangers to volatility. In the past two decades, the dot-com bubble burst, the financial crisis triggered the worst recession since the Great Depression, and the COVID-19 pandemic precipitated a global shutdown. But the level of confusion during this bout of economic volatility is unlike anything CMOs and other business leaders […]
Blog
Maximizing Financial Services CRM Value: Strategic Alignment And AI Adoption
A modern CRM is core to connecting organizational silos to drive customer and business value. Today, CRMs are integrating AI and adding intelligent agents to boost productivity and deliver personalized customer experiences at scale. This makes modern CRM an indispensable tool for financial services firms aiming to enhance customer experience, streamline operations, and drive growth. […]
Blog
Power Growth With Your Total Experience
When companies improve both brand equity and CX in tandem, there is a significant revenue uplift. Learn more at CX Summit EMEA June 2–4, 2025, in London.
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Three Signs We’re In A Consumer Spend Slowdown
Though consumer behavior often lags behind sentiment, there are already indicators that they're pulling back on spending.
Blog
Innovation In A Time Of Crisis: US Federal Edition
The AI gold rush continues into 2025 despite economic volatility. But this isn’t a race; the winner isn’t necessarily the first there. You do need to run the race to have a chance, however.
Blog
Featured CX Executive: Brad Smith, Enterprise Insights & CX Leader At Securian Financial
We’re four months into 2025, and there has been no shortage of volatility to challenge even the most seasoned CX executives. To stay on course, we recommend keeping a ruthless focus on customers while also balancing disciplined spending, change leadership, and risk management.
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US Economic Outlook By GDP Components, Q2 2025
Economists expect inflation to rise again as the cost of imported goods increases and retailers pass these costs on to consumers. Here, we look at the current US GDP outlook for 2025 according to key growth indicators.
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