Age of the Customer
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European Cybersecurity Reflections, 2024
Get reflections on the legislative trends, geopolitical tensions, and other changes that impacted CISOs in the European Union in 2024.
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AI Agents Are Your New Coworkers: Get To Know Them Better At B2B Summit
Within three years, agentic AI will impact every area of the business for both buyer and seller, transforming human and nonhuman interactions throughout the purchasing journey and post-sale customer experience. At this year’s B2B Summit North America, you’ll learn how to gain value from this powerful tech.
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
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Three Things To Know About How Security Team Toxicity Can Increase Breach Risk
New research finds that engaged, healthy, psychologically safe, and collaborative security teams experience fewer breaches. Find out why.
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The Customer Service Tech Landscape: What It Means For You
To succeed, customer service organizations must curate a set of technologies that underpin their operations. To discover the most important ones, we surveyed technology decision-makers, suppliers, and other subject matter experts for their opinions about which ones really mattered.
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The Average B2B Firm Invests 8% Of Revenue In Marketing — But That’s Not The Whole Story
Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.
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Cohesity Acquires Veritas: A Data Resilience Behemoth Emerges
Cohesity and Veritas’ merger just completed last week, creating the single largest data resilience provider in the market by revenue. Learn the details of the merger and find out what it could mean for customers and the market at large.
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Prédictions 2025
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient. Début 2024, j’avais partagé une dizaine de prévisions ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – a analysé la pertinence de nos prévisions en revenant de manière […]
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2025 Will Be The Year Of AI Maturation And Solidification In India
2024 has been a year of profound transformation. Major elections, political unrest, wars, civil uprisings, and ongoing supply chain disruptions have created global turbulence. Despite these challenges, a silent technological revolution is driving fundamental shifts in human behavior, community interactions, societal structures, and government services. This revolution carries the potential to redefine economies and reshape […]
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A Run On The Bank: Lack Of Headline Failures Hasn’t Changed Consumer Attitudes
When Silicon Valley, Signature and First Republic failed last year four out of five US online consumers knew about it. This year, bank failures have been less visible. Find out why and what to expect in the future.
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A Year In Blogging: Seven Lessons For Revenue Enablement Success
Reflecting on a year of blogging about revenue enablement, key takeaways highlight the necessity of tailored learning, effective sales culture management, strategic onboarding, leadership’s impact on culture, thoughtful decisions on management hiring, and prioritizing insight over technology for sales success.
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Google’s Willow Chip: Quantum Leap Or Quantum Hype?
Google recently introduced its new quantum processor Willow to some confusion. Read this blog to learn about Willow's most significant advancements and what three steps tech leaders should take in response.
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Managed Services As Software Offer A Vision For The Future Of Managed Services
Traditional managed services have long been caught in a fundamental dilemma: achieving high-quality service delivery while maintaining cost-effectiveness.
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Prepare Your Supply Chain Applications Portfolio For A Changing Trade Environment
Over recent weeks, many Forrester clients have asked us how prospective tariffs might impact their supply chain processes and supporting applications.
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Consumers Are Lukewarm About Your Company’s Personalization Efforts
Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forrester’s four dimensions of customer value can help your company deliver.
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Prediction: TikTok Won’t Be Banned In The US
Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.
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Capitalize On A CRM Strategy That Leverages Top Emerging Technologies
Close to 70% of organizations plan to increase their CRM investments over the next year. Learn more about the the impact emerging technologies are having on CRM performance and adoption across three benefit horizons.
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Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout.
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Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
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Measure Creator Marketing Partnerships With A Composite Set Of Metrics
Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations.
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