Age of the Customer
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Guided By Empathy: How Smart Hospitals Innovate While Staying Patient-Centric
A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.
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NRF Europe Innovators Showcase: Retail Tech To Watch
Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
Blog
It’s Time To Talk About Where Your CX Function Should Sit
For years, I’ve gotten the same question fairly regularly: “Where should my CX function sit?” And for years, I’ve given the same answer: “It depends.” Between my own experience leading a CX function and working with literally hundreds of CX leaders around the world, I have yet to encounter one cookie-cutter template that makes sense […]
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School Is In Session, And Attackers Are Grading Your Software Supply Chain Security
Three recently revealed software supply chain attacks are a reminder of how attackers probe for any weakness in a supply chain, including smaller entities, to target larger enterprises. Find out how you can learn from these attacks to strengthen your supply chains.
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Insights From Our New Evaluation, The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
Blog
Strategic AI Readiness: How To Move From Hype To Scalable Impact
Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
Blog
Adaptive Mobile Banking: Forrester’s 2025 European Insights
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
Blog
Improve Your CX Prioritization With Forrester’s Updated And Expanded Tools
How do you make good decisions? That question is at the heart of many conversations I’ve had with clients about CX prioritization. Choosing what to do — and what not to do — is both an art and a science, and you can apply different levels of rigor to your process to enhance your ability […]
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The Technology Lifecycle Never Goes Away
Technical debt isn’t just a developer headache anymore — it’s a strategic business risk. Learn how technology lifecycle management can be a practical lever to pull to stop technical debt from overwhelming your organization.
Blog
Shots Fired: Vaccine Confusion Echoes Nationwide
In the wake of a sweeping CDC leadership shake-up, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the US is fracturing under the weight of political and scientific discord.
Blog
Solving Tech Debt With AI + Graph
Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
Blog
The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025 — A Market Transformed
We just released The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025, and the results mark a dramatic shift from the 2023 Wave on Zero Trust edge solutions.
Blog
Search Is Changing — Is Your Content Strategy Ready?
The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
Blog
Partner Attribution Is Broken — Here’s Why B2B Executives Must Lead The Fix
Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
Blog
Three Takeaways From HubSpot’s INBOUND 2025
Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote.
Blog
In Commerce Search, The Pace Of Innovation Is Changing The Game
Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.
Blog
Consumers Are Using AI — But They Still Don’t Trust It
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Blog
Introducing Forrester AI Access: Equipping Organizations With Trusted Insights To Act Fast
Forrester AI Access is an important milestone in our AI journey, beginning with our 2023 launch of Izola. With AI Access, organizations can validate ideas, innovate, and make smarter decisions faster.
Blog
Introducing The Experience Research Platforms Landscape, Q3 2025
Experience research platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate user and customer experiences.
Blog
Starbucks: One Year Later
On the anniversary of Brian Niccol taking the reins, we look at the foundation he has laid for the future.
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