Age of the Customer
Insights
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Act On Real-Time Insights With A Consumer Intelligence Platform
As media consumption becomes more fragmented and emerging formats gain traction, marketers face challenges in tracking consumer feedback, opinions, and sentiment across multiple data sources in real time. This growing need for a unified view of the consumer and faster insights is being answered by consumer intelligence platforms. What Are Consumer Intelligence Platforms? As social […]
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From Prompts To Presents: The Marketer’s Guide To Answer Engine Optimization
Answer engines such as OpenAI’s ChatGPT and Google’s AI Mode will deliver convenience to holiday shoppers. Brands: Provide resonant, technically sound, fresh content to improve your chances of persuading shoppers throughout their journeys on answer engines’ results pages.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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Microsoft Ignite 2025: Living The Frontier Lifestyle
At Microsoft Ignite 2025, Microsoft outlined a vision for the “frontier” organization: one dramatically transformed through AI and AI agents. Learn about some of the major announcements and our analysis here.
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TBM Conference 2025: Why IT Finance Leaders Must Act Now
I just got back from TBM Conference 2025 in Miami, where more than 800 practitioners, vendors, and consultants gathered to discuss the future of technology business management (TBM). The message was clear: TBM is more approachable than ever before. It’s also becoming a foundation for cost transparency and value alignment outside of IT. Here are […]
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Death, Taxes, And Estate Settlement: The Unholy Trinity Of Stress
When it comes to estate settlement, customers want three things from their banks: clear guidance, responsive service, and digital tools that work. Banks have an opportunity to step up and make estate settlement less painful. Find out how to get started.
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The Race To Agentic Payments: Where We Are Now In US B2C E-Commerce
This blog answers five key questions about agentic payments and provides a timeline of key events in agentic commerce and AI-assisted payments.
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Cloudflare’s Outage: Another Wake-Up Call For Cloud Resilience
Some of the biggest online platforms in the world were recently knocked offline by an automatically generated configuration file that grew too large. In a world plagued by security threats, operational failures can still happen even in your favorite cloud service. Find out why and how to reduce your risk.
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Announcing The Forrester Wave™: Digital Experience Platforms, Q4 2025
You’re already feeling it. Each vendor’s site is a live demonstration of its platform’s capabilities. Optimizely leans into experimentation-led personalization; Adobe’s Experience Platform is orchestrated with precision; Salesforce blends CRM depth with conversational interfaces; Sitecore showcases agentic flows that guide content and conversion. These aren’t static pages. They’re dynamic systems that anticipate your needs, route […]
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Make Better AI-Enabled Customer Decisions With Real-Time Interaction Management Software
In an ideal world, brands would focus on ensuring that their customers realize value. But organizations struggle with cross-functional collaboration, conflicting team metrics, and strategies that prioritize revenue growth over total experience. And that’s just the business side — technology infrastructure can be just as problematic. Although there’s no simple solution, investments in real-time interaction […]
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Predictions 2026: Cloud Outages, Private AI On Private Clouds, And The Rise Of The Neoclouds
Cloud in 2026 will be defined by two major races: the hyperscaler race to build AI-native cloud infrastructure and the enterprise race to craft meaningful AI strategies. Our predictions break those down.
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In Times Of Supply Chain Volatility, Logistics And Fulfillment Take Center Stage
Thanks to concerns about tariffs and geopolitics, Forrester clients are expressing a keen interest in the impact of technology on fulfillment. You might have seen that we wrote about the rediscovery of route optimization and the emergence of transportation grids in earlier research. But now our clients ask: 1) Are parcel freight and less-than-truckload (LTL) […]
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Call For Entries: Forrester B2B Summit North America 2026 Awards
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product? Share your story for a chance to join us on stage at B2B Summit North America.
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Key Takeaways From The Singapore FinTech Festival’s 10th Anniversary
Last week at the Singapore FinTech Festival’s 10th anniversary, I sat down with senior leaders across payments companies, fintechs, and banks. What they told me — and what I witnessed on the show floor — revealed five forces reshaping the industry: Agentic payments are moving from experiment to competitive weapon; payments-specific foundation models are emerging […]
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Slot New Robot Workers Into Your Business Workflows
Paul Miller explores IFS’s and SAP’s visions for a future when robots will be integrated into the tools already used to manage human workers.
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Key Takeaways From The Google Cloud Digital Sovereignty Summit 2025
Europe is racing to balance AI innovation with digital sovereignty. At the Google Digital Sovereignty Summit, leaders discussed sovereign cloud solutions, partnerships, and policies shaping secure, compliant growth. Discover why sovereignty is now a business imperative and how Google Cloud is driving this transformation.
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Predictions 2026: Payments Innovation Takes Root, But Don’t Expect Overnight Change
The payments landscape has been steadily reinventing itself, and 2026 is shaping up to be a year when the seeds of innovation finally sprout. 2026 is about watching new ideas — such as agentic payments, stablecoins, and next-gen biometrics — take root. Learn more in our 2026 payments predictions.
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ITC Vegas 2025: AI Wonderland
The 10th ITC conference centered heavily on the shift from AI hype to practical, scalable implementation across the insurance value chain.
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2025: The Year Context Became King (And How Developers Are Wielding It)
The AI-driven software development lifecycle is no longer just about the raw power of the model — it’s about context engineering. Find out how context engineering can reduce AI agent drift and more in this post.
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How Do You Redefine Research Delivery For The AI Era? Start With Trust.
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
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A New Generation (Of Apps): Meet Ken Parmelee, Principal Analyst For AppGen And Low-Code
I have had the challenge and honor of running several very large software businesses, $1 billion and larger. I have also had the excitement of creating new software businesses from concepts to commercially sold products. As a lifelong techie, the excitement of identifying business problems, conceptualizing software solutions, and then bringing them into reality still […]
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