Age of the Customer
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Slot New Robot Workers Into Your Business Workflows
Paul Miller explores IFS’ and SAP’s visions for a future where robots are integrated into the tools already used to manage human workers.
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Key Take Aways From The Google Cloud Digital Sovereignty Summit 2025
Europe is racing to balance AI innovation with digital sovereignty. At the Google Digital Sovereignty Summit, leaders discussed sovereign cloud solutions, partnerships, and policies shaping secure, compliant growth. Discover why sovereignty is now a business imperative and how Google Cloud is driving this transformation.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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Predictions 2026: Payments Innovation Takes Root, But Don’t Expect Overnight Change
The payments landscape has been steadily reinventing itself, and 2026 is shaping up to be a year when the seeds of innovation finally sprout. 2026 is about watching new ideas — such as agentic payments, stablecoins, and next-gen biometrics — take root. Learn more in our 2026 payments predictions.
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ITC Vegas 2025: AI Wonderland
The 10th ITC conference centered heavily on the shift from AI hype to practical, scalable implementation across the insurance value chain.
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2025: The Year Context Became King (And How Developers Are Wielding It)
The AI-driven software development lifecycle is no longer just about the raw power of the model — it’s about context engineering. Find out how context engineering can reduce AI agent drift and more in this post.
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How Do You Redefine Research Delivery For The AI Era? Start With Trust.
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
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A New Generation (Of Apps): Meet Ken Parmelee, Principal Analyst For AppGen And Low-Code
I have had the challenge and honor of running several very large software businesses, $1 billion and larger. I have also had the excitement of creating new software businesses from concepts to commercially sold products. As a lifelong techie, the excitement of identifying business problems, conceptualizing software solutions, and then bringing them into reality still […]
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What Technical Debt Means To IT Professionals
AI may be grabbing front-page headlines — but tech debt is lurking below the surface. Learn about the path forward to manage it.
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The AI Revenue Frontier: IT Service Providers Step Into The Spotlight
We recently went through reporting season for IT service providers. A notable development is the clear transition from discussing artificial intelligence to actively pursuing its monetization.
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Our Highlights From Infosys’ EMEA Confluence 2025
Infosys’ EMEA Confluence 2025 in Monte Carlo spotlighted AI innovation, cloud sovereignty, and IT transformation. Discover key themes such as Topaz Fabric, AI ROI, and Infosys’ growth in Europe.
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The Real AI Bottleneck Is Organizational Reinvention, Not Computing Power
Anthropic, Google, Microsoft, OpenAI, xAI, and others are making trillion-dollar bets on AI infrastructure. They promise artificial general intelligence (AGI) delivered from the cloud, which they describe as “a country of geniuses in a datacenter.” But your ROI from AI depends almost entirely on something you’re not investing in — your organization’s capacity to reinvent itself. Find out why.
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Announcing The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025
Fraud in Asia Pacific (APAC) is evolving at breakneck speed. New payment methods are rapidly becoming new attack surfaces: Instant payment systems such as PayNow and UPI are now mainstream, stablecoins are gaining traction for cross-border transfers, and fraudsters are weaponizing AI-driven scams like deepfakes and social engineering.
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Predictions 2026: Trust And Privacy — How GenAI, Deepfakes, And Privacy Tech Will Affect Trust Globally
As consumers and businesses learn to operate in a permanent state of skepticism, our trust and privacy predictions reveal how organizations must adapt to survive — and thrive
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AI Is Rewriting Software Work: What It Means For Your Team
Over the past 6–9 months, our team has been working on one of the most ambitious research efforts I’ve led at Forrester: a dual-track program combining dozens of qualitative interviews with development leaders and practitioners and a rigorous quantitative analysis of AI’s employment impact across the software development lifecycle (SDLC).
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Create Emotionally Positive Digital Experiences For Differentiation And Growth
To drive loyalty and differentiate in a world where customers increasingly connect via digital channels, you must create digital experiences that are not only easy and effective but also emotionally resonant. Learn why emotionally resonant experiences matter now and what makes a digital experience emotionally resonant.
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Predictions 2026: Manufacturers Double Down On Basics And Plan For The Future
In the year ahead, leaders will be forced to balance incremental improvement and capacity building with a few targeted investments in the technologies they’ll need tomorrow. Explore our predictions for the smart manufacturing and mobility sectors.
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Honey, I Shrunk The Factory: Why Microfactories Matter Now More Than Ever
My colleague Paul Miller pointed out that the Financial Times recently published a compelling piece titled, “Honey, I shrunk the factory.” The article spotlights the rise of microfactories — compact, flexible, and often automated production units that challenge traditional manufacturing paradigms. While it paints a vivid picture of the trend’s momentum, it also raises critical […]
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Announcing The Forrester Wave™: Private 5G Services, Q4 2025
Leadership Defined By Business Outcomes The private 5G services market has evolved dramatically, and our new evaluation, The Forrester Wave™: Private 5G Services, Q4 2025, reflects this transformation. What was once a race to deliver connectivity has become a competition to deliver enterprise-ready, outcome-driven solutions. The leaders in this space are no longer just network providers — […]
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Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
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Six Steps To Create Intentional Consumer Personalization Programs
Most organizations struggle to deliver relevant and valuable moments that resonate with their target audiences. To succeed, organizations must better understand consumer appetite for personalized interactions, define a vision, develop a strategy, audit their data, coordinate technology, and have a measurement plan.
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