application development & delivery

Application development & delivery is a complex and crucial competency in today’s digitized business world. Read insights on trends, best practices, emerging technologies, and more for application development & delivery professionals.

Insights

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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 3 days ago
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silent is to be complicit.” Netflix joins brands such as Google, Nike, Peloton, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values and are emboldened to make […]
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Citizen Developers Dominate Audience Q&A At A Recent Conference On Low Code

John Bratincevic May 27, 2020
I recently participated in a low-code conference at the invitation of Ninox, a low-code vendor. My colleague John Rymer gave the keynote, and we then had a lively discussion largely focused on citizen developers. Conference attendees hailed from (literally) all over the world; many were young entrepreneurs building businesses on low-code platforms or businesspeople solving […]
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The CIO In 2020: A Window Of Opportunity

The IT leader’s guide to capitalizing on uncertain times.

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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 26, 2020
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19. Returning to work is not likely to fix the issue. The workplace is […]
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RPA And Test Automation Are More Friends Than Foes

Diego Lo Giudice May 20, 2020
If robotic process automation was not on your company’s roadmap before COVID-19, it likely is now to reduce costs, conduct remote business, and improve resiliency.
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The Promising Case Of Low-Code Testing

Chris Mines May 20, 2020
Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure). As proponents push into more mission-critical use cases and pro-dev shops look […]
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How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Bobby Cameron May 19, 2020
As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.
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Introducing The Forrester Wave™: Cloud Human Capital Management Suites, Q2 2020

Mark Brandau May 19, 2020
Prior to the pandemic, the majority of global software decision makers were dissatisfied with their existing human capital management (HCM) products and were evaluating other products. With COVID-19, this dissatisfaction is now acute, and digital workforce transformation has accelerated. The right HCM technology to transform your organization’s people and workforce strategies is no longer nice […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 18, 2020
Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros — They’re Doubling Down To cut costs, companies are laying off employees in customer experience (CX), customer success, and customer support. That’s a big mistake for three reasons. First, we have proof that improving CX increases revenue, lowers cost, and mitigates risk. Second, firms with a strong CX function have the customer understanding needed to weather the pandemic. Insights about needs and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 11, 2020
COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions. Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing […]
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Accelerating Your Move To Cloud? Our Assessments Aid Your Choices

John Rymer May 8, 2020
As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses. The financial evidence arrived in late April (reflecting results in the first calendar quarter of 2020). The top three providers each registered strong growth despite the economic disruption of the crisis. Results […]
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Developer Engagement Recognizes The Developer As Your Newest Customer

Jacob Morgan May 5, 2020
Digital technology is enabling unprecedented connection between people, companies, and devices. Connecting them all lies at the hands of the developer, a role with increasing power in an organization. In the age of open banking, simply providing access to APIs, documentation, and a sandbox is not enough. Developer engagement builds long-term bridges between a firm […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 4, 2020
Use Federal Stimulus Funds To Deepen Customer Obsession US federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share? In our report, “Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession,” we detail key ways businesses can use federal stimulus money to put customers at the […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 27, 2020
COVID-19 Is Proving That Consumer Voices Can Influence Business Decisions Last week, major corporations learned firsthand the power of values-based consumers. Many received harsh backlash after applying for and receiving funds from the Paycheck Protection Program (PPP), intended to help small businesses keep their workforces employed amid the COVID-19 crisis. The US government allocated $349 billion to the program, but many small businesses were denied after larger players received […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 20, 2020
The March Numbers Are In: Retail Sales Are Down But Not Out The United States Census Bureau released preliminary figures for March sales in the US on April 15, which provided an official glimpse of the impact of COVID-19 on the US economy and retail spend. We expect the upcoming slate of earnings releases to reinforce the following narrative: Consumer spend is up at grocery stores (including alcohol […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 13, 2020
Zoom Forfeits Goodwill By Failing To Secure What It Sells COVID-19 has crippled many companies, but one that surged, at least at first, was Zoom Video Communications, Inc. Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […]
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Summit 2020: Selling On B2B Marketplaces

Allen Bonde April 12, 2020
Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.
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Video

In A Time Of Crisis, Can Digital Technology Save Globalization?

Allen Bonde April 10, 2020
Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently, blamed for everything from job loss to income inequality to immigration — a backlash that has flared up […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 6, 2020
Remote Work Is Having A Moment: Ensure Employee Productivity Now COVID-19 is forcing companies across the globe to rapidly transition their workforces from the office into the home. Ninety-eight percent of Goldman Sachs employees are working remotely, and in the first two weeks of March, Cisco customers spent 5.5 billion minutes in virtual meetings. Our research shows that remote and […]
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Summit 2020: You’re A Media Company, So Get Your DAM House In Order 

Nick Barber April 6, 2020
Learn how to maximize your content's value through digital asset management. Join us at Forrester SiriusDecisions Summit in May.
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COVID-19 — Vendors Step Up To Help IT Manage Increased Digital Loads

Nigel Fenwick April 1, 2020
To help IT teams manage traffic surges while employees work from home, vendors have begun offering free access to their performance monitoring tools.
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