AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
The Remedy That Wasn’t: Answer Engines Outpace Antitrust Law
To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals for Google’s preferential placement on devices. Find out what this means for marketers.
Blog
Strategic AI Readiness: How To Move From Hype To Scalable Impact
Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Consumers Are Using AI — But They Still Don’t Trust It
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Blog
Introducing Forrester AI Access: Equipping Organizations With Trusted Insights To Act Fast
Forrester AI Access is an important milestone in our AI journey, beginning with our 2023 launch of Izola. With AI Access, organizations can validate ideas, innovate, and make smarter decisions faster.
Blog
When Buzzwords Collide: From A(I) To Z(ero Trust)
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
Blog
The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog
The End Of Business Apps As We Know Them Is Here
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Get Trusted Advice — In Seconds
AI Access puts Forrester’s trusted insights at your fingertips. Validate your strategy, align your team, and get instant advice grounded in proprietary research — no digging, no delays. It’s like having a Forrester analyst by your side, 24/7.
Blog
Trust Is The Killer App To Unlock AI Adoption
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
Blog
Announcing The Evaluation Of The Adaptive Process Orchestration Market
Adaptive process orchestration is Forrester’s framework for enabling autonomous operations by integrating AI agents, nondeterministic control flows, and traditional automation technologies to manage complex business processes. As enterprises scale automation, Forrester will launch an adaptive process orchestration landscape report in early Q2 2026 to guide leaders in navigating this emerging category and selecting the right orchestration platforms.
Podcast
Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
Blog
VMware Explore 2025: Execution Highlights On The Broadcom Vision
Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.
Blog
Vibe Hacking And No-Code Ransomware: AI’s Dark Side Is Here
CISOs must recognize that AI is enabling attackers to scale operations quickly with minimal technical skill. Learn how this is happening and get four key takeaways to better defend your organization in this new era.
Missed It Live? Watch Forrester’s Take On 2026 Scenario Planning
Couldn’t make it to the live session? Watch this on-demand webinar to learn how tech leaders are applying scenario planning to budget smarter, balance AI and human talent, and build resilient strategies for whatever 2026 brings.
Webinar
Virtual Roundtable: Forrester’s Technology & Security Summit Sneak Peek
Join Forrester’s analysts for an exclusive virtual roundtable. You’ll get a first look at the insights behind our upcoming Technology & Innovation and Security & Risk Summits—plus a chance to engage directly with experts and peers in a small-group setting.
Webinar
How To Gain AI Advantage And Not Lose Your Customers
Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.
Blog
What I Now Know About Task Intelligence — And Why Leaders Need To Pay Attention
As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce.
Blog
How Agentic AI Elevates The Enterprise Architect’s Role
As agentic AI becomes embedded in enterprise architecture tools, it’s not just automating tasks — it’s redefining the architect’s role. Learn five things enterprise architects can do to adapt to their new reality.
Blog
“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
Blog
Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Podcast
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Blog
Learnings From Knowledge Summit Dublin 2025
After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.
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