AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
The CIO’s Guide To AI Readiness
To deploy AI safely and profitably at scale, CIOs must cut through AI hype and focus on IT capability maturity. Learn how in this preview of a new report.
Blog
Ready For Moltbot To Crack Its Shell And Spill Into Your Environment?
The (AI) Butler Did It If you hang out in the same corners of the internet that I do, chances are you’ve seen Clawdbot (now renamed Moltbot), the AI butler in action. You’ve seen the screenshots that show empty inboxes that an AI cleaned up. You likely read stories about personal bots that write code […]
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Three Questions That Will Define AI In 2026
Forrester’s State Of AI Survey, 2025 of 1,400 global decision-makers shows rapid AI adoption — but slow progress on governance, security, and financial impact. As firms push into 2026, three questions will define AI’s trajectory: linking AI to real business outcomes, moving beyond quick wins, and building the trust foundations needed for sustained value.
Blog
Agentic Commerce’s Success Centers On Overcoming Key Frontiers In Consumer Trust
Google has entered the agentic commerce race and is now racing against OpenAI for advantage. Yet consumer trust still lags.
Blog
DBS Bank’s Billion-Dollar AI Dream — Realized
Around this time two years ago, I published a blog announcing my report, Case Study: DBS Bank’s Billion-Dollar AI Banking Dream. It detailed how this Singaporean bank built and directed its AI capabilities to benefit its customers, business lines, employees, and shareholders. The total economic value the bank had derived that year (i.e., by end […]
Podcast
AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
Blog
Why AI Makes Trusted Research More Valuable
As business and technology leaders grapple with unprecedented change and uncertainty, trust, clarity, and steadfast partnership matter more than ever. Clients’ stories illuminate what is unique about the value that Forrester delivers — especially now.
Your Buyers Use AI Search — Here’s How To Stay Visible
Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.
Blog
AI And Automation Will Take 6% Of US Jobs By 2030
AI will take over increasing numbers of workflows and tasks in the next five years. But workflows and tasks aren’t jobs. Get more insight and next steps in this preview of our new forecast on the impact of AI on jobs in the US.
Blog
Is AI In Sales A Sustainable Competitive Advantage Or Just Table Stakes?
The uncomfortable truth is that AI in sales can quickly become table stakes, unless it fundamentally transforms how your organization learns and decides. Learn how leading orgs achieve sustainable advantage when they integrate AI into how they operate.
Blog
Manufacturing And Automotive Giants Continue Their Shift From Grease To Code At CES 2026
Big names in smart manufacturing, such as Bosch and Siemens, used the recent CES trade show to showcase partnerships and growing AI powers. Find out more in this detailed review of the show.
Podcast
Women In Security, Holiday Shopping Trends, AI Agents In Content
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.
Blog
AEO Changes What Content Must Do: Help Buyers Decide
Answer engine optimization (AEO) exposes a gap that’s long been hiding in plain sight. Most content is designed to explain — but when marketers stop at answering questions and avoid framing comparisons, trade-offs, and decisions, they hand that responsibility to AI systems and third-party sources.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
IFS’s Industrial X Unleashed 2025: Opportunities And Risks In Industrial AI
IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations. While the vision is compelling, the journey to digital workers, predictive maintenance, and autonomous workflows is complex.
Blog
Seven Roles, One Goal: How To Organize For Answer Engine Optimization
AEO demands broader, more intensive collaboration than SEO. Learn how roles should change and where they should intersect in a zero-click world.
Blog
AI Agents Become Economic Actors: Salesforce Rewrites The Rules Of Pricing
Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics. It also changes the nature of questions for buyers.
Blog
In The AI Era, The Value Of A Research Firm Is Still Largely Human
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now. That’s why, along with harnessing AI’s potential, we’re doubling down on the unique value our analysts offer.
Blog
Welcome To Jr. High, GenAI
GenAI has entered its jr. high years — awkward, unpredictable, and forcing enterprises to confront the hard work of growing up. Forrester’s latest research reveals rising trust gaps, shaky ROI, mounting energy and cost pressures, and a workforce caught between anxiety and acceleration. Here’s what leaders need to know now to steer genAI through its messy adolescence and toward measurable value in 2026.
2026 APAC Predictions: The Blind Spots You Can’t Afford to Miss
Missed the live reveal? The blind spots haven’t gone anywhere. Watch the webinar replay to uncover what APAC tech and security leaders didn’t see coming — and why your 2026 roadmap may need a reset.
Blog
From Digital Transformation Fatigue To AI Transformation Urgency: Japan’s Second Digital Awakening
What is required to make AI transformation successful for Japanese firms? Find out through real-world examples in this review of the Infosys Enterprise AI World Tour in Tokyo.
Blog
Unwrap The Gift Of Business Intelligence At The Edge With Observability Insights
In today's IT landscape, observability insight needs to extend beyond monitoring IT systems to proactively detect, diagnose, and resolve issues. Learn how in this preview of a new report that demonstrates how insights can be derived from fragmented IT environments that have signals across mobile, IoT, and edge devices.
Blog
Agentic AI In ITSM: Can BMC Helix Deliver On Its Bold Promise?
Discover the truth behind BMC’s bold agentic AI strategy for IT service management. Explore the benefits, risks, and practical steps that IT leaders should take to prepare for autonomous IT operations in 2026.
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