AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
When Buzzwords Collide: From A(I) To Z(ero Trust)
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
Blog
The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
The End Of Business Apps As We Know Them Is Here
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog
Trust Is The Killer App To Unlock AI Adoption
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
Blog
Announcing The Evaluation Of The Adaptive Process Orchestration Market
Adaptive process orchestration is Forrester’s framework for enabling autonomous operations by integrating AI agents, nondeterministic control flows, and traditional automation technologies to manage complex business processes. As enterprises scale automation, Forrester will launch an adaptive process orchestration landscape report in early Q2 2026 to guide leaders in navigating this emerging category and selecting the right orchestration platforms.
Podcast
Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
Blog
VMware Explore 2025: Execution Highlights On The Broadcom Vision
Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.
Blog
Vibe Hacking And No-Code Ransomware: AI’s Dark Side Is Here
CISOs must recognize that AI is enabling attackers to scale operations quickly with minimal technical skill. Learn how this is happening and get four key takeaways to better defend your organization in this new era.
Webinar
Virtual Roundtable: Forrester’s Technology & Security Summit Sneak Peek
Join Forrester’s analysts for an exclusive virtual roundtable. You’ll get a first look at the insights behind our upcoming Technology & Innovation and Security & Risk Summits—plus a chance to engage directly with experts and peers in a small-group setting.
Webinar
How To Gain AI Advantage And Not Lose Your Customers
Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.
Blog
What I Now Know About Task Intelligence — And Why Leaders Need To Pay Attention
As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce.
Blog
How Agentic AI Elevates The Enterprise Architect’s Role
As agentic AI becomes embedded in enterprise architecture tools, it’s not just automating tasks — it’s redefining the architect’s role. Learn five things enterprise architects can do to adapt to their new reality.
Master Scenario Planning For 2026
2026 could bring economic highs, disruptive lows, and everything in between. Join Forrester’s Greg Willrich and Mark Moccia live on September 10 to explore how CIOs are using scenario planning to navigate uncertainty, optimize tech investments, and lead with confidence.
Blog
“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
Blog
Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Podcast
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Blog
Learnings From Knowledge Summit Dublin 2025
After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.
Blog
Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
Blog
AI As Tool Creator: The Next Frontier In Knowledge Work
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
Blog
Navigating The Geopolitical Cloud: ASEAN’s Diverse Approach To Digital Sovereignty
What we’re now observing in Southeast Asia is a more nuanced and strategically driven “diverse cloud” approach that directly addresses concerns around US foreign policy uncertainty and the imperative for localized data control.
Blog
Early Adopters Share AI-Centric Service Desk Results
The promise of AI-centric service desks has moved from theoretical blueprint to operational reality. After extensive research with early adopters across multiple industries, the results reveal a complex landscape where gains are marred with implementation challenges that many organizations didn’t anticipate.
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