Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? …
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use…
As the product development process and product usage creates higher volumes of data, PLM is a necessary tool to consolidate disparate sources of product information.
Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It…
This a guest post by Meredith Cain, a Research Associate on the Application Development & Delivery (AD&D) team. Let’s take trip back to 1989. One of…
Since Mobile World Congress, where the reality on the show floor was often either virtual or augmented, I’ve been thinking quite a bit about…
If you're one of my regular readers, you may remember a post from August 2015 – "The Future Of Retail Is Digital"…
Presenting and hosting a panel on digital transformation at this year's CES gave me the opportunity to wander the 2 million square feet of exhibit…
I've just released a major new report on Augmented Reality (AR) and Virtual Reality (VR), Augmented And Virtual Reality Should Be Part Of The…
What lies ahead for the retail store? Yesterday, Forrester published a report that predicts the answers to key questions about the future of the…
