augmented reality

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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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5G@MWC19 — Reflections On Mobile World Congress 2019

Dan Bieler March 1, 2019
Mobile World Congress (MWC) 2019 took place in Barcelona.
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 20, 2019
A Road Map To Lose Your Technology Mandate CIOs have historically run technology innovation efforts, but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […]
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Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Paul Miller February 12, 2019
Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. Unsurprisingly, I saw plenty of examples of the type my original post complained about: visually stunning but almost entirely useless for anything other than showing off. Then there […]
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New Tech Spotlight: Let’s Get Real About Extended Reality

Carlton Doty February 4, 2019
This morning, I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the eight-year-old eCommerce company is dipping its toes back into augmented reality (AR). The rub is that the auto-magical feature is only available to people on Warby Parker’s iOS app for iPhone X or later. I guess Android and […]
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Makers And Marketers

Jeffrey Hammond October 17, 2018
Fall means that software conference season is in full swing and that I’m on the road more than I’m off it. This week was an interesting one, as I found myself pinballing from one end of my coverage to the other. On Monday I spent some time at IBM’s Agile Engineering Summit in D.C. Attendees […]
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Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Paul Miller August 14, 2018
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these […]
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2018 Mobile And New Technology Priorities For Marketers

Thomas Husson February 23, 2018
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […]
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PODCAST

Beyond The Hype Of AR And VR

What It Means February 15, 2018
Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when and how we’ll see these technologies scale.
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Augmenting Employee Performance With AI And Other Technologies

J.P. Gownder February 13, 2018
In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US companies face a productivity paradox: Despite billions of dollars invested in technology, growth in employee productivity has slowed since 2004. Even though global technology spending will for the first time pass […]
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VIDEO

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Ananda Chakravarty July 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […]
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The State Of Mobile Marketer Tactics 2017

Thomas Husson May 4, 2017
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use in the next 12 months. The key findings are as below: Marketers Misuse Mobile Marketing Tactics B2C marketers often focus too much on piloting the latest mobile shiny object (see […]
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PLM TechRadar Report: Democratized PLM Offerings Expand Functionality and User Base

Nate Fleming April 3, 2017
As the product development process and product usage creates higher volumes of data, PLM is a necessary tool to consolidate disparate sources of product information. From this repository, engineering can use product usage data to inform next generation products, operations can improve product development processes, and business stakeholders can focus on linking products to holistic […]
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The Data Digest: What Pokémon Go Reveals About Evolving Consumers

Anjali Lai July 28, 2016
Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It wasn’t long before mysterious names like “Jigglypuff” and “Squirtle” peppered daily conversation, stampedes of mobile-obsessed gamers became commonplace, and augmented reality approached a tipping point. The future arrives faster than we think. Our latest […]
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Let’s go back to the future–it is time to start planning now for customer service in 2021

Ian Jacobs June 28, 2016
This a guest post by Meredith Cain, a Research Associate on the Application Development & Delivery (AD&D) team. Let’s take trip back to 1989. One of the big movies of that year was “Back to the Future: Part II.” One of the great things about that movie was its view of the future—or, because so much […]
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Improving The Reality Of Government: AR And VR Use Cases

Jennifer Belissent, Ph.D. May 9, 2016
Since Mobile World Congress, where the reality on the show floor was often either virtual or augmented, I’ve been thinking quite a bit about the practical uses of AR and VR – particularly in government and a smart city context. It’s not just all fun and games, is it? The example of changing a roller […]
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Microsoft And Lowe’s Announce Augmented Reality Is Coming To Stores

Nigel Fenwick March 18, 2016
If you’re one of my regular readers, you may remember a post from August 2015 – “The Future Of Retail Is Digital” – in which I highlight key findings from a report on the future of retail experience. One recommendation was that retailers should begin to experiment with augmented and virtual reality technology early, so […]
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Welcome To The Age Of Innovation – Perspectives On CES 2016

Nigel Fenwick January 12, 2016
Presenting and hosting a panel on digital transformation at this year's CES gave me the opportunity to wander the 2 million square feet of exhibit space and assimilate some of the changes coming our way: Welcome To The Age Of Invention. For me, the most exciting aspect of CES is the sheer volume of innovative, […]
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Augmented And Virtual Reality Are Ready For Prime Time

J.P. Gownder July 22, 2015
I've just released a major new report on Augmented Reality (AR) and Virtual Reality (VR), Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit. My research finds that it's time to give AR and VR their due consideration when solving business problems involving either workers or for customer interactions. AR and VR technologies […]
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Forrester Predicts The Future Of Retail Store Technology

Lily Varon September 4, 2014
What lies ahead for the retail store? Yesterday, Forrester published a report that predicts the answers to key questions about the future of the retail store: Which digital technologies currently on the periphery of the store environment will make the leap to the sales floor? How will retailers know which technologies have potential and which […]
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