2018 Mobile And New Technology Priorities For Marketers
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey.
augmented reality
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Maximize value of tech
Beyond The Hype Of AR And VR
Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when…
February 15, 2018
Maximize value of tech
Augmenting Employee Performance With AI And Other Technologies
In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US…
February 13, 2018 | J.P. Gownder
Retail
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Drive revenue with CX
Customer-obsessed marketing
Digital Store Technologies Take the Stage For Both Customer and Associate Experience
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? …
July 27, 2017 | Ananda Chakravarty
Customer-obsessed marketing
The State Of Mobile Marketer Tactics 2017
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use…
May 4, 2017 | Thomas Husson
PLM TechRadar Report: Democratized PLM Offerings Expand Functionality and User Base
As the product development process and product usage creates higher volumes of data, PLM is a necessary tool to consolidate disparate sources of product information.
April 3, 2017 | Nate Fleming
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Drive revenue with CX
The Data Digest: What Pokémon Go Reveals About Evolving Consumers
Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It…
July 28, 2016 | Anjali Lai
Let’s go back to the future–it is time to start planning now for customer service in 2021
This a guest post by Meredith Cain, a Research Associate on the Application Development & Delivery (AD&D) team. Let’s take trip back to 1989. One of…
June 28, 2016 | Ian Jacobs
Improving The Reality Of Government: AR And VR Use Cases
Since Mobile World Congress, where the reality on the show floor was often either virtual or augmented, I’ve been thinking quite a bit about…
May 9, 2016 | Jennifer Belissent, Ph.D.
Differentiate with digital
Retail
Microsoft And Lowe’s Announce Augmented Reality Is Coming To Stores
If you’re one of my regular readers, you may remember a post from August 2015 – “The Future Of Retail Is…