Automation
Automation can fuel efficiency and accelerate growth. But the margin for error is significant and the implications for firms and employees are massive.
Insights
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GenAI Reshapes Shopping And Revives SEO
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
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What If Half Your Employees Were Robots?
Amazon has almost as many robots as human employees. What happens when manufacturers approach that point?
Summer Team Up: Technology & Innovation Summit EMEA
From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.
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A Peek At Bank Of America’s AI Playbook
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
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How To Choose A Security Platform Without Getting Burned
Not all security platforms are created equal. CISOs and security pros can get five tips on selecting a security platform in this preview of a new report.
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Is iPaaS Still An iPaaS?
This spring, I attended three events: Salesforce TDX, Workato Work^AI, and Boomi World. They got me asking an odd-sounding question: Is integration platform as a service (iPaaS) still an iPaaS?
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Redefining Operations With Aerial Drones
As physical automation advances, aerial drones are becoming a powerful tool for overcoming operational challenges. Learn more about the benefits, use cases, and risks of aerial drones in this preview of a new report.
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Data- And Agent-Centric Roadmap Inspires Coupa’s Vision For Autonomous Spend Management
Coupa Inspire 2025 unveiled an elevated brand and a new leadership team. Here's the five key insights that came out of the event.
Summer Team Up: Technology & Innovation Summit NA
This July and August, seize the opportunity to elevate your team! Buy one pass for Technology & Innovation Summit NA and get one free. Tackle technology challenges together and walk away with actionable insights. Don’t wait — reserve your passes today!
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The Future Is Now With AIOps: Transforming IT Operations In Volatile Times
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog
US Federal Workforce Layoffs: Can AI Agents Step In?
The need for federal agencies to achieve more with less is a constant drumbeat, and AI agents could help meet this challenge. Forrester has ranked the top 11 AI agent use cases for federal government that will help federal agencies streamline operations, enhance efficiency, and deliver more impactful services.
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Innovation In A Time Of Crisis: US Federal Edition
The AI gold rush continues into 2025 despite economic volatility. But this isn’t a race; the winner isn’t necessarily the first there. You do need to run the race to have a chance, however.
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Agentic AI Strengthens Digital Adoption Platform Offerings
Digital adoption platform (DAP) providers have always been at the forefront of integrating automation into workflows, so integrating agentic AI is a logical next step. Learn the agentic AI use cases that DAP vendors are exploring to further boost performance.
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Government Leaders: Prioritize Cyber Efficiency Amid Federal Volatility
Government agencies at the federal, state, and local levels must prepare for a future where they experience uncertainty, headcount reductions, contract cancellations, and budget cuts. This is gut-wrenchingly difficult to process, yet remaining leaders must figure out how to move forward to serve the mission. For public sector cybersecurity leaders, this is even more paramount. […]
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Hannover Messe 2025: Mind The Reality Gap
Forrester analysts Paul Miller and Pascal Matzke share their thoughts after visiting the 2025 Hannover Messe industrial automation trade fair.
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A Market On The Cusp Of Change — Decoding The Forrester Wave™: Customer Relationship Management Software, Q1 2025
Each vendor in the CRM wave offers unique capabilities. Some vendors are better positioned to incorporate AI that will transform this market. Find out more in this preview of our latest wave.
Blog
It’s Not Your Automation; It’s Your Change Management
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
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Top AI Use Cases For Accounts Receivable Automation In 2025
The AI Transformation In Accounts Receivable In the dynamic world of finance, AI is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, Top AI Use Cases For Accounts Receivable Automation In 2025, explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment. The […]
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Top AI Use Cases For Accounts Payable Automation In 2025
Learn six key areas where AI is delivering significant value for accounts payable in this preview of a new report.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
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Let The Service Management Agentic AI Race Begin
As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.
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Self-Driving Vehicles Still Need People
The requirement to place red warning triangles in front of broken-down vehicles is slowing the rollout of autonomous trucks in America, highlighting a broader set of challenges with automation.
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Choose Your Own MDR Adventure: Avoid The Free-For-All Of “New” MDR Services
Managed detection and response (MDR) — without a doubt — has successfully claimed the crown of all managed security services for making and keeping clients happy.
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