Automotive
The automotive industry is being upended to a degree never before seen in its 140 year history. From rideshare tech to shifts in consumer preferences to self-driving cars, our insights can help automotive firms forge a fruitful path amid uncertainty.
Insights
Blog
Self-Driving Vehicles Still Need People
The requirement to place red warning triangles in front of broken-down vehicles is slowing the rollout of autonomous trucks in America, highlighting a broader set of challenges with automation.
Blog
Navigating Economic Waters: The New US Administration’s Spending Scenarios And Global Impact
With a new US administration coming in, there is always economic uncertainty. Learn some of the factors that could be strong influencers of future US economic growth and how they could impact other global markets.
Blog
The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric — And More
The automotive sector’s vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it’s applied to the entire mobility ecosystem, which is what we’re doing at Forrester.
Blog
Your Car Is Listening To You — And So Are Hackers
Skoda and Volkswagen are the latest vehicle manufacturers that have had vulnerabilities discovered in their cars that could allow malicious actors to execute code remotely. Find out more about privacy risks in cars and what can be done to minimize them.
Blog
A Digital Product Passport Needs More Standardization And Fewer Standards
The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.
Blog
Smart Manufacturing On A Shoestring
Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.
Blog
Predictions 2025: Smart Manufacturing And Mobility Firms Adapt With Tech
After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves. Find out more in our 2025 predictions for smart manufacturing and mobility.
Blog
Tesla Seeks To Join The Robotaxi Party With Cybercab
Tesla unveiled its self-driving robotaxi at an event on a movie studio that was full of hype and bold promises but light on proof points.
Blog
The Future Of Mobility Must Bring Change In The Air, Too
The future of mobility means much more than electric vehicles or autonomous mobility. Any discussion of the future of mobility must consider the movement of individuals and small groups, the movement of larger groups, and the movement of goods. Learn more in this preview of an upcoming client webinar.
Blog
Crashing Through The Walls Of Your Enterprise, Modern Cars Are Leaving Security Gaps
As organizations implement more security controls on existing applications and devices, attackers are looking for the next target of opportunity. Lax security makes connected vehicles a new vector of potential compromise. Learn more in this preview of a new report.
Blog
The EU Data Act Is Now In Force — What It Means For You And Your Organization
Find out what the Act means for your organization and get seven tips on what to do next.
Podcast
Autonomous Vehicles: Are We There Yet?
Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles.
Blog
Strikes Are Merely One Expression Of Employee Power
2023 was the biggest year for US strikes in 40 years. Strikes are an expression of Employee Power — one of the four shocks that will reshape the future of work over the next decade.
Blog
US CX Quality Falls For An Unprecedented Second Consecutive Year
US brands struggled to deliver effective customer experiences in 2023, but some succeeded. Discover the US Customer Experience Index (CX Index™) 2023 results.
Blog
Volkswagen’s Woes Remind Us That Combining Hardware With Software Is Hard
The Volkswagen Group bet big on a new software division called Cariad, committing billions to building the software meant to power in-car experiences for Audi, Porsche, VW, and other group brands. Software delays hit the launch of new cars, and Cariad lost $2 billion in 2022. A “structural and personnel realignment” sees new leadership for […]
Blog
Auto Manufacturers Need Better Design To Stop Failing Customers
The 2022 Paris Motor Show (Mondial de l’Automobile) disappointed, both because of the absence of major manufacturers but, above all, because of the lack of a long-term strategy that looks beyond ownership of a vehicle and explores sustainable solutions. While Electric Cars Are Greener, They Are Not The End Solution With the ban of fossil-fuel […]
Blog
The US Is Spending Nearly Half Of A Trillion Dollars On Climate And Infrastructure, Seeding The Green Market Revolution
Forrester’s research team reviews the major business implications of the Inflation Reduction Act.
Blog
What The Massive US CHIPS Act Means To You
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
Blog
In-Car Subscriptions Must Align To Mobility Moments If They Are To Succeed
Instead of offering monthly or annual subscriptions to in-car features, align them to customer mobility moments in ways that address customer pain.
Blog
Auto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away
With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]
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