B2C ecommerce

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A Global Point Of View: Online Luxury Retail

Xiaofeng Wang May 8, 2019
How will digital change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I share our points of view.
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Incumbent Brands Need A DTC Strategic Plan

Ryan Skinner March 27, 2019
Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing 2019 Forum in New York […]
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Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Rusty Warner February 27, 2019
One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […]
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Accelerate Revenue Growth With Digital Innovation

Nigel Fenwick January 30, 2019
CEOs want to understand how digital translates into revenue growth. They don’t just want to hear how similar companies have digitally transformed; they want to understand what the net result was on revenue and profitability. If you’re a technology sales professional working for one of the myriad companies delivering digital transformation, you’ve probably already honed […]
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New Retail Isn’t The Future — It’s The Present

Xiaofeng Wang January 28, 2019
The future of retail is already here: Alibaba’s New Retail is reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the bandwagon. My latest report, “New Retail Is Transforming Commerce,” shows retailers what they can learn from early adopters and how they can […]
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Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Lily Varon December 17, 2018
Retailers are trying to differentiate their shopping experiences to win, serve, and retain increasingly empowered customers. The first step to adding any website feature is to ensure that you understand your customers, their needs, and their journeys. You’re lost without this step. Here are three examples of smart retail website features making online shopping easier […]
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Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Satish Meena November 29, 2018
Southeast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people. Of these, 272 million (47%) are online and 144 million will make purchases online in 2018, making the region a magnet for investment by online retailers and venture capital firms. We expect B2C online retail in Southeast Asia […]
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eCommerce Will Account For 36% Of Global Fashion Retail Sales By 2022

Satish Meena November 13, 2018
Fashion is the second-largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published “Forrester Analytics: Online Fashion […]
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Highlights Of Another Record-Smashing Singles’ Day

Xiaofeng Wang November 12, 2018
I was in Shanghai last weekend to witness the largest 11/11 in history. Alibaba breaks another record, with 2018 GMV reaching RMB213.5 billion (US$30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.
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India’s eCommerce Firms Brace For Additional Losses

Satish Meena November 1, 2018
This week, India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ₹6,445 crore (US$970 million) for the 2017–2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends coming in the Indian […]
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Marketers — Get Your Heads Out Of The Clouds!

Rusty Warner October 16, 2018
It’s frustrating when a customer exhibits purchase intent but doesn’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion. Nearly 40% of CMOs say that a lack of consistent customer experience (CX) prevents greater online sales revenue. Empowered customers now […]
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Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]
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Seeking Magic Moments — Why It’s Time To Tune Up Your Digital Experience Stack

Allen Bonde July 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. It also captures a moment in time in words and song that reminds us of the power of storytelling, […]
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All Brands Need A Full-Fledged Digital Commerce Strategy

Michelle Beeson May 17, 2018
The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […]
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By Acquiring Flipkart, Walmart Gets Access To The Indian Market — For A Premium

Satish Meena May 15, 2018
In April 2017, Flipkart raised funds from SoftBank, eBay, Tencent, and Microsoft to counter Amazon’s rapidly growing presence in India. On May 9, 2018, Walmart announced that it will jump into the fray, paying $16 billion to acquire 77% of Flipkart and finally getting the chance to sell goods to Indian consumers. This deal gives […]
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Three Takeaways On eCommerce From My Trip To China

Lily Varon April 30, 2018
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers — the most demanding, […]
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Four Forces Drive The Consumer’s Tech Stack

James L. McQuivey April 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […]
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Why The Home Depot Wins At Mobile Web

James L. McQuivey March 5, 2018
Take a not-so-random walk with me and my colleagues Brendan Miller and Jennifer Wise as we go deep into the case study of The Home Depot. The company ranked at the top of our recent The Forrester Retail Wave™: US Mobile Web, Q4 2017 evaluation. Beyond reporting the scores, we also went in search of […]
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Accelerate Your Culture Practices For Digital Transformation

Michelle Beeson March 5, 2018
Successful digital transformations are underpinned by a strong digital culture, which is a huge enabler of change. But, for most organisations, cultural change is still the largest barrier faced for successful transformation and the most difficult to overcome. Forrester’s digital maturity model identifies three levels of maturity, each with common practices and each building on […]
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Amazon Will Own Your Customer And What To Do About It

James L. McQuivey February 8, 2018
From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it takes to write, edit, and produce our reports. During which time, the moving target […]
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