Big Data
Big data. You’ve heard of it. But can you harness its power? Collecting, sorting, and deriving insights from big data is a complex affair. Not to mention the privacy concerns. Read on to discover best practices for big data.
Insights
Blog
Announcing The Forrester Wave™: Insights-Driven Business Process Outsourcing, Q4 2020
Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.
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Introducing The Forrester Wave™: Graph Data Platforms, Q4 2020
We recently published “The Forrester Wave™: Graph Data Platforms, Q4 2020” evaluation to help organizations make the appropriate decision when choosing a vendor. Although Forrester has been covering graph databases for more than a decade, this is the first vendor comparison report. While we have long contemplated doing a Wave in this space, it was […]
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Why Wait? The Future Of Data Is Now
Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.
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Drive Your Digital Business With Data — The Data Strategy Track At Forrester’s Data Strategy & Insights Forum
Get a detailed preview of the data strategy track at the upcoming Forrester Data Strategy & Insights live virtual event.
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BI Is Dead; Long Live BI
Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.
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What We Talk About When We Talk About Insights
What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.
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A Flash-Point Week For Facial Recognition
Our analysts address the five most pressing questions in the facial recognition debate.
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Data Governance For 2020 And Beyond
Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or reeducate on data governance 101. Here is the […]
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COVID-19 Didn’t Break Your Business — Data Did
A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.
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Data, Analytics, And Insights Investments Produce Tangible Benefits — Yes, They Do
If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]
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Open Banking In Australia: Where Are We Now?
Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […]
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Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
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Finding “Friendlies” And Other Tips For Data Insights Leaders
Learn how to build a broader data and analytics community in your organization by identifying "friendlies.”
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Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
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Data Strategy & Insights 2019: Solving The Human Skills Problem
Data and analytics expertise of all kinds is getting tougher to find and retain. Get advice for recruiting and retaining data and analytics professionals.
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IPG Takes The Creative Leap With Kinesso
Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing. This move gives IPG the opportunity to power both media and creative with technology and data-driven solutions that use Acxiom as the data management layer and […]
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Forrester 2019 Enterprise BI Platform Wave™ Evaluations — Research Update
Forrester has just published 2019 refreshes of our enterprise business intelligence (BI) platform Wave™ evaluations. As the BI market and the technology continue to evolve, so does our research. This year, we emphasized: New market segmentation by both vendor-managed and client-managed platforms, which roughly equate to on-premises and cloud-based platforms, respectively, but not quite. Since […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
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The Insights Beat: Future-Proof Your Insights Capability
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
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Prepare For Blockchain’s Impact On The Telecommunications Sector
Blockchain offers telcos opportunities for new business, improved compliance, and efficient operations.
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