Big Data

The great thing about digital businesses is that there’s a data trail of breadcrumbs for everything you, your customers, and your partners do. The tough thing about digital businesses is that actually using that data to optimize your business takes a degree of data management maturity very few organizations have. Many firms are working hard […]

Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.

What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.

Our analysts address the five most pressing questions in the facial recognition debate.

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or reeducate on data governance 101. Here is the […]

A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.

If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]

Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […]

A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.

Learn how to build a broader data and analytics community in your organization by identifying "friendlies.” 

Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.

Data and analytics expertise of all kinds is getting tougher to find and retain. Get advice for recruiting and retaining data and analytics professionals.

Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing. This move gives IPG the opportunity to power both media and creative with technology and data-driven solutions that use Acxiom as the data management layer and […]

Forrester has just published 2019 refreshes of our enterprise business intelligence (BI) platform Wave™ evaluations. As the BI market and the technology continue to evolve, so does our research. This year, we emphasized: New market segmentation by both vendor-managed and client-managed platforms, which roughly equate to on-premises and cloud-based platforms, respectively, but not quite. Since […]

Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]

B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.

Blockchain offers telcos opportunities for new business, improved compliance, and efficient operations.

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements. Fast-forward to the age of GDPR and the new privacy mandates coming out of California (CCPA), and […]

I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” Data is, without a doubt, valuable. But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […]