Business Intelligence

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Insights

Blog

Data Governance: Your Key To Unlocking An Insights-Driven Business

Jayesh Chaurasia February 5, 2024
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
Blog

GenAI’s World-Changing Power Is Putting Knowledge To Work

Brian Hopkins December 14, 2023
Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.
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GenAI Will Shatter And Reconstruct Every Company And Industry

Ted Schadler December 8, 2023
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Laura Ramos October 25, 2023
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
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BI Governance Lets You Have Your Cake And Eat It, Too

Boris Evelson October 18, 2023
Learn how BI governance can help you achieve true data democratization at your organization.
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GIS Innovations Flooded ESRI’s 2023 User Conference

William Dahlgren August 25, 2023
With extreme heat waves, wildfires, and floods facing populations everywhere, Esri sees the opportunity as well as the danger. Learn more in this review of the Esri user conference.
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How Data Pros Can Help Build The Future Of Customer Experience Insights

Rich Saunders August 3, 2023
Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.
Blog

ThoughtSpot Acquires Mode Analytics, Goes After Data Pros

Boris Evelson June 27, 2023
In the recently published report, The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, we wrote that “ThoughtSpot’s continued focus on conversational user experience (UX) is no longer differentiating.” ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]
Blog

Key Findings From Forrester’s Latest BI Research, Including The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023

Boris Evelson June 14, 2023
Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived […]
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Are LLMs Poised To Be A Great Business Intelligence Equalizer? Not Yet.

Boris Evelson April 20, 2023
Despite all the talk about generative AI, one largely ignored area where generative AI will have a disruptive impact is enterprise analytics, specifically business intelligence. Learn six areas where vendor capabilities are emerging.
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Cloud Powers Retail Through The Economic Slowdown

Tracy Woo April 10, 2023
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
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Computer Vision Technology Is A Promising Latecomer To The Insurance Market

Indranil Bandyopadhyay March 9, 2023
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
Blog

Use Digital Decisioning Solutions To Drive Your Operational Excellence

Guannan Lu February 9, 2023
Our recent 2022 survey found that, among APAC data and analytics decision-makers, only 13% indicated that their enterprise has advanced insights-driven business maturity — that is, they use a decide-act-learn-improve loop to ensure that insights are having maximum business impact. Among these data and analytics decision-makers, 23% expected their organization to use decisioning platforms to […]
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TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Christopher Gilchrist February 3, 2023
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Christopher Gilchrist January 24, 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
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BI Vendors Can’t Resist The Sheen Of Data Fabric

Boris Evelson January 5, 2023
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
Blog

Salesforce Genie: One More Enterprise Data Warehouse And Analytics Option

Boris Evelson December 8, 2022
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years, clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]
Blog

The State Of The Insights-Driven Business, 2022

Boris Evelson August 25, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]
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Right Insights, Right Time: What Is DataComs, And Why Should You Care?

Kim Herrington July 19, 2022
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]
Blog

Actionable Insights And Metrics That Unlock Channel Sales Growth

Stephanie Sissler June 22, 2022
Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […]
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