business intelligence

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Transform Your Organization From Data-Driven To Insights-Driven

Boris Evelson 6 days ago

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]

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Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Gene Leganza October 24, 2018

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […]

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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018

Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]

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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

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A Use Case For Business Intelligence Vs. Text Analytics Tools

Boris Evelson July 26, 2018

I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. However, each vendor may format their […]

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BI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data

Boris Evelson July 24, 2018

Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […]

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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018

Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]

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Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]

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Improve Your Insights Storytelling With Speedthrough Stories

Cinny Little March 22, 2018

Have you ever met an executive by chance in a hallway and they asked you about some data-to-insights work you’ve presented? And you were caught off guard and didn’t explain it well?   We’ve all been there. When we come up short like that, we’re leaving money – and time – on the table. We just […]

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AI Unlocks The Business Intelligence In BI

Boris Evelson March 2, 2018

In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they need to obtain insights in a timely manner.  However, even the most modern BI tools that make data more accessible still require significant subject matter expertise to find the right […]

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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]

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CXEurope 2017: Introducing the Values Based Customer

Henry Peyret October 18, 2017

More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]

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The Predictive Marketing Analytics for B2B Marketers Forrester Wave

Allison Snow June 15, 2017

When my colleague Laura Ramos and I set out to “Wave” the B2B predictive marketing analytics space, we knew that while there are impressive results across the board here, marketers struggle to identify differentiation among its vendors. We’re thrilled to have published Forrester’s first Wave that provides clarification to B2B marketers who seek to connect their […]

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The End of Advertising, The Beginning of Relationships

James L. McQuivey May 2, 2017

Today my colleagues and I publish a bombshell of a report. Titled, “The End of Advertising As We Know It,” the report at first glance fits nicely into the current backlash against major publishers and ad networks, including Google and Facebook. Led by P&G Chief Brand Officer, Marc Pritchard, major advertisers like GE and JP […]

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Forrester Methodology To Select Business Intelligence Implementation Service Providers

Boris Evelson April 28, 2017

Business Intelligence (BI) pros continue to look for outside professional services. Forty-nine percent of decision makers say their firms are already engaging and/or expanding their engagements with outside data and analytic service providers, and another 22% plan to do so in the next 12 months. There are two main reasons for this sustained trend: The […]

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Is Business Intelligence (BI) Market Finally Maturing? Forrester Three Big BI Market Predictions

Boris Evelson April 17, 2017

No. The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. And only somewhere between 20% and 50% of enterprise structured data is being curated and […]

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Get ready for Business Intelligence market next wave of M&A

Boris Evelson February 17, 2017

Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: Forrester now tracks 73(!) vendors in the segment. Their architectures and user interfaces vary, but they support similar use cases. Forrester started the original research with fewer than 30 vendors in 2014 and ended […]

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The Data Economy Is Going To Be Huge. Believe Me.

Jennifer Belissent, Ph.D. February 3, 2017

Are they serious? I've just finished reading the recent Communication on Building a European Data Economy  published by the European Commission. And, it’s a good thing they're seeking advice. The timing is perfect. I’m in the thick of my research for a new report on data commercialization. When I first published It’s Time To Take […]

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Divide (BI Governance From Data Governance) And Conquer

Boris Evelson January 4, 2017

Stop! Before you invest even 10 minutes of your precious time reading this blog, please make sure it's really business intelligence (BI) governance, and not data governance best practices, that you are looking for. BI governance is a key component of data governance, but they're not the same. Data governance deals with the entire spectrum […]

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Business Intelligence Skills

Boris Evelson December 8, 2016

So you have gone through the Discover and Plan of your Business Intelligence (BI) strategy and are ready to staff your BI support organization. What skills, experience, expertise and qualifications should you be looking for? Since the term BI is often used to also include data management processes and technologies, let’s assume that in your case […]

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