Change Management

In an environment driven by transformation and disruption, the human elements of change management can present the biggest risks. Get the latest research and insights on how leading firms drive positive change across the enterprise.

Insights

Blog

Once More Unto The Breach: Tech Leaders Face Another Year Of Volatility And Cuts

Lauren Nelson 6 hours ago
In today’s era of volatility, technology leaders will need to do more with even less. This means dusting off the cost-cutting playbook to seek out additional optimization opportunities without sacrificing your AI ambitions. Here are a few cost-cutting measures to focus on in the near term.
Blog

Help Your People In The US Federal Government Navigate Unprecedented Changes

Mark Moccia 3 days ago
The speed, depth, and widespread nature of current change in the US government is dramatic, but as a leader in this space, you are uniquely challenged at this moment to help your people stay engaged in delivering great outcomes while under significant mental stress.

Master CX Metrics Without Data Overload

Don’t guess — measure your CX success! Join our analysts on April 10 at 11 a.m. EST and learn how to choose the right metrics, prioritize measurement goals, and refine your CX strategy.

Blog

Be THE Human In The Loop: Data And AI Literacy Is Your Edge

Kim Herrington March 27, 2025
What does it mean to be the human in the loop for your AI strategy? Find out how improving your data and AI literacy can make you a more valuable worker in the age of AI.
Blog

To Thrive Through Volatility, Master These Three Areas

Sharyn Leaver March 27, 2025
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog

In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Katy Tynan March 20, 2025
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
Blog

It’s Not Your Automation; It’s Your Change Management

Craig Le Clair March 20, 2025
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
Blog

Prepare And Thrive: Australia’s Federal Government Agencies Should Plan For Post-Election MoG Change Now

Sam Higgins March 10, 2025
As technology leaders in the Australian federal government, you’re no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to M&A in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities. But sentiment within the Australian public service (APS) towards MoG changes tends […]
Blog

Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance

Naomi Marr March 4, 2025
This blog dives into the pitfalls of team reorganizations without a core purpose. Learn how to identify root causes and ensure that your reorganization efforts hit the mark.
Blog

Reorg Ready: How Leaders Can Communicate Through Organizational Transformations

Rani Salehi March 4, 2025
Learn how B2B leaders can mitigate the risks inherent in reorganizations and foster a sense of stability and confidence.
Blog

How US Federal Leaders Can Find Mission Order Amidst Upheaval

Sam Higgins February 28, 2025
As technology leaders in the US federal government, you’re no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to M&A in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities. The recent directives from the Trump administration, particularly under the guidance of […]
Blog

It’s Time To Define Your Professional Existence And Articulate Your Story

Kim Herrington February 27, 2025
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Blog

Unlocking Go-To-Market Momentum Through Strategic Campaign Alignment

Rani Salehi February 13, 2025
Learn how using an integrated campaign framework delivers greater efficiency and impact. And get a preview of how Workday used the Forrester Campaign Framework to improve and accelerate business outcomes.
Blog

Mergers And Acquisitions Continue To Reshape The EA Tool Market

Stéphane Vanrechem December 17, 2024
In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]
Blog

Shutting It Down: Why US Federal Restructuring Is More Normal Than It Seems

Sam Higgins December 16, 2024
Beneath the "shut it down" sound bites lies a surprisingly ordinary policy approach called “machinery of government” (MoG) changes. Find out how common administrative overhauls are in countries such as Australia, the UK, and Canada, when it comes to aligning government functions with evolving policy priorities.
Blog

Lead A High-Performing Digital Team

Dan Bieler October 23, 2024
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog

Using Agile For Change

Dan Bieler September 25, 2024
So you’ve tried agile, but it didn’t deliver what you hoped for. Maybe you faced resistance from employees, or you weren’t able to increase the speed of innovation efforts, or the cost savings that you hoped for didn’t materialize. Whatever the underlying issues, you’re not alone. “Going agile” isn’t easy. Agile doesn’t deliver guaranteed results, […]
Blog

Revenue Enablement And Change Management: Two Sides Of The Same Coin

Eric Zines September 11, 2024
To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.

Align Marketing And Sales Teams On Customer Value

Want to maximize revenue by prioritizing customer value? Discover how the Forrester Opportunity Lifecycle keeps teams engaged with customers at every stage of their journey.

Blog

Announcing The Modern Application Development Services Landscape, Q3 2024

Diego Lo Giudice August 1, 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
Blog

Digital Business Strategy Service Providers Must Evolve To Deliver Value

Dan Bieler July 9, 2024
Value creation should be at the center of each criterion for selecting digital service providers.
Podcast

What Makes Journey-Centric Companies Different

What It Means May 23, 2024
Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means.
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