Customer-obsessed marketing
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Smartphones are dead. Long live smartphones!
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the…
chief marketing officer (CMO)
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Customer-obsessed marketing
A Random Walk Through Ikea With James McQuivey
Come with me on what I’m calling a random walk with James McQuivey. This walk is through Ikea. I went there in search of a…
September 13, 2017 | James L. McQuivey
Customer-obsessed marketing
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Brand 2020: Act 3. Redemption
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
August 21, 2017 | Dipanjan Chatterjee
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act 2. Soul-Searching
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
August 14, 2017 | Dipanjan Chatterjee
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act I. Crisis
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or…
August 7, 2017 | Dipanjan Chatterjee
Retail
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Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia
July 27th marked Amazon’s first e-commerce official foray into the 640 million people strong region. It launched its Prime Now app in Singapore with…
July 28, 2017 | Frederic Giron, Xiaofeng Wang, Zhi Ying Ng
Customer-obsessed marketing
Drive revenue with CX
Interruptions To The Advertising Market
The advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers…
July 25, 2017 | Victor Milligan
Customer-obsessed marketing
Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley,…
July 18, 2017 | Dipanjan Chatterjee
A New Age Calls For A New Way To Brand – Introducing Forrester’s Intelligent Branding
The traditional paradigm of brand management has been upended by intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form…
June 5, 2017 | Dipanjan Chatterjee
Customer-obsessed marketing
This Brand Is Your Brand, This Brand Is My Brand
In my role as adviser to marketing leaders, I am often met with the question: “How do I figure out if it is better to…