The advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers…
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley,…
The traditional paradigm of brand management has been upended by intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form…
In my role as adviser to marketing leaders, I am often met with the question: “How do I figure out if it is better to…
A minor ruckus ensued this week when major media reported that Facebook knows how its users feel. It appears that some believe that…
Most companies have accepted the new market reality: customers are in charge, having digital chops is table stakes, and disruption is becoming normal. Although most…
Today my colleagues and I publish a bombshell of a report. Titled, “The End of Advertising As We Know It,” the report…
I was speaking with my colleague Fatemeh Khatibloo about the strong Q1 2017 earnings that Alphabet just announced this week (I mean Alphabet…
Today Amazon announced the latest addition to its Amazon Echo line of Alexa-enabled devices. The Echo Look is the first Echo device to…
The Earl of Greystoke would have grown up in an idyllic English manor, sipping tea and munching on clotted cream biscuits, were it not for…
