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VivaTech 2018
From Thursday to Saturday, more than 70,000 visitors will attend the third edition of VivaTech in Paris, one of the largest digital and tech…
chief marketing officer (CMO)
Latest Posts
Customer-obsessed marketing
The New Role Of Marketing
Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.
May 17, 2018
Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)
Marketing has come a long way, but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new …
May 10, 2018 | Jessica Liu, Lori Wizdo, Ryan Skinner
Could Your Company Benefit From A Blended Agency Model?
Photo Credit: thecarolinejohansson.com Forrester’s research shows that half of firms have moved some digital marketing capabilities in-house, and another third plan to do so.
May 3, 2018 | Jay Pattisall
Customer-obsessed marketing
AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale
Songshan Ciyou Temple near Raohe night market, Taipei There’s a sense of urgency in Asia to capitalize on AI, not only to compete but…
April 18, 2018 | Frederic Giron
Customer-obsessed marketing
Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions
One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions…
April 17, 2018 | Melissa Parrish
A Renewed Vision For WPP
Photo Credit holmesreport.com The news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further…
April 16, 2018 | Jay Pattisall
Customer-obsessed marketing
Consumer Marketing 2018: “Could-Do’s” Versus “Must-Do’s”
To my astonishment, this tweet, which quotes my opening remarks, was the most retweeted/liked/shared of Forrester’s Consumer Marketing 2018: On…
April 9, 2018 | Melissa Parrish
Customer-obsessed marketing
Drive revenue with CX
Differentiate with digital
Apple’s Brand Playbook Unlocked
Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it…
April 9, 2018 | Dipanjan Chatterjee
Customer-obsessed marketing
Differentiate with digital
Walled Garden No More: Digital China Goes Global
As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My…