consumer energy index

What does it take to capture today’s empowered consumers and keep them engaged with your brand? Shiny new innovations may quickly lose their luster. Our Consumer Energy Index measures the forces underpinning customers’ openness to new brand experiences.

Insights

Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai May 22, 2020
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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Blog

Consumer Energy Steadies Overall, Pulses In Certain Regions

Anjali Lai May 15, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […]
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Blog

Consumers Begin To Rekindle Their Energy Toward Brands

Anjali Lai May 1, 2020
Our latest data shows that the end of April marks a turning point where consumer energy begins a gradual rebound. Learn what this means for brands.
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Blog

The Drop In Consumer Energy Is Decelerating

Anjali Lai April 16, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index.
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Blog

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Anjali Lai April 3, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […]
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Blog

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Anjali Lai March 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
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Blog

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Anjali Lai March 19, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment.
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Blog

Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Anjali Lai March 17, 2020
As the adage goes, character is what one does when no one is watching. Yet as the COVID-19 pandemic unfolds, leaders' choices and actions — and what they reveal about companies' priorities — are closely scrutinized.
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