customer centricity

To succeed, firms must make customers the focal point of their strategy and operations. Read insights on how to foster customer centricity at your business.

Discover how Forrester supports customer experience leaders.

Insights

Blog

How Should Financial Services Respond To The Cost-Of-Living Crisis?

Aurelie L'Hostis September 20, 2022
Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.
Blog

Seven Fallacies Of Product-Led Growth That B2B CMOs Must Address

Matt Papertsian August 31, 2022
CMOs at companies that employ or plan to employ a product-led growth (PLG) strategy have a unique opportunity to use their team’s competencies to accelerate company growth. Dispelling the seven common PLG fallacies will both help the company scale faster and create trust in the marketing function to support it.

Got The Right Chatbot Personality For Your Brand?

Join us for a webinar to learn how to design a chatbot personality that engages customers and elevates your brand.

Blog

Ignore These Three Things To Guarantee A Sales Methodology Disastrophy

Eric Zines August 23, 2022
Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams. Sales leaders frequently underestimate the commitment required to realize the expected business impact of a methodology deployment, resulting in an endless cycle of starts, slow-motion failures, and restarts … rinse and repeat. The most common explanation offered […]
Blog

Amazon Plans To Acquire One Medical In Big Tech’s Latest Bet On Healthcare

Natalie Schibell August 18, 2022
Amazon’s move would disrupt the healthcare industry, forcing healthcare players to improve their patient experience and retail giants to follow suit. This blog explores what Amazon’s acquisition of One Medical will mean for the healthcare industry and what Amazon must do to make its healthcare business successful.
Blog

Bread, Milk, Eggs … Health Equity — The Fifth Aim Is A Staple For All Americans

Kyle Rybarczyk August 2, 2022
The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008 and the addition of a fourth in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […]
Blog

“You’re Dead To Me,” Said The Patient To Their Patient Portal

Natalie Schibell July 19, 2022
Read this blog to understand what precision nudging is and how it will help improve patient communication, engagement, and outcomes.
Blog

In Customer Success We Trust

Shari Srebnick July 14, 2022
Customer Success is a critical business function and plays an essential role in building trust with customers as a strategy for retention.

Get Stakeholders Excited About CX

Turn CX into a standout priority. Learn how in this complimentary webinar.

Blog

The Customer Lifecycle Is The Design Muse To Accelerate Your Journey To Customer Obsession

Lori Wizdo June 29, 2022
Learn how the Forrester Customer Lifecycle Framework helps B2B and B2C business leaders — enterprisewide! — calibrate what are too often internally focused processes instead of the customer’s process and perspective in order to become more customer-obsessed.
Blog

Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Linda Ivy-Rosser June 27, 2022
Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright spot - the emotional quality of customer experiences remains consistent.  According to the Average US CX Index, 60% of customers expressed they had emotionally positive experiences compared with 62% in 2021 and 60% in 2020. 
Podcast

The Customer Obsession Balancing Act For B2B Firms

What It Means June 16, 2022
B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podcast why customer obsession means finding a balance.
Blog

A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Christina Schmitt May 11, 2022
Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business. Most companies are already in the midst of or have planned an entire transformation process […]
Blog

Digital Product Management Drives Growth And Customer-Centricity Of Digital Offerings

Sam Somashekar April 26, 2022
Digital offerings are accelerating, and companies expect them to drive organizational growth and customer centricity. The role of digital product management and its responsibilities ensure continued long-term success of digital offerings.

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

Blog

The Importance Of Aligning Product Portfolio Strategy With Business Strategy

Sam Somashekar April 20, 2022
Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. That alignment is critical to ensuring product-led growth; without it, aspirations on market share or how the organization will win can be short-sighted and product teams may wonder what their role is in reaching business goals.
Blog

Culture Energy Is The Answer To Your Culture Challenges

James L. McQuivey, PhD April 20, 2022
There's no such thing as a culture of resilience/innovation/collaboration. There's only culture energy. Learn more.
Blog

Do QR Codes Right — Here’s How

Julie Ask March 29, 2022
Fueled by industry and pandemic forces, QR codes have shot onto the scene at every stage of the CLC. Our recently published research, which includes an analysis of over 125 QR codes, highlights several best practices Brands should use when they implement QR codes into their strategy.
Blog

B2B Sellers Must Reevaluate How They Build Trust With Buyers

Ian Bruce March 10, 2022
New Forrester research illustrates how complex B2B buyers' decision-making processes are and the value of building trust with buyers.
Blog

Let’s Discover The State Of Customer Obsession In Government

Rick Parrish February 9, 2022
Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. This means putting customers at the center of strategy, leadership behaviors, and everyday operations — an approach that Forrester calls customer obsession. Most government organizations want to be more customer obsessed. But […]
Blog

New Forrester Data Shows Wide Disparities In US Federal Customer Experience (CX) Quality Despite Overall Gains

Rick Parrish December 10, 2021
Average Federal CX Ekes Out A New High, Still Trailing The Private Sector It’s a new White House priority to provide “excellent, equitable, and secure federal services and customer experience.” To help understand the state of the federal CX, Forrester has published a US federal CX Index (CX Index™) report since 2015. This year, in […]
Blog

Rethinking The “S” In ESG: The Inclusive Finance Imperative

Aurelie L'Hostis November 10, 2021
Forward-thinking financial services firms that foster digital equity and inclusive finance through innovation to drive sustainable growth will gain a competitive advantage and grow faster.
Blog

Learn From Amazon’s Approach To Innovation

Dan Bieler October 22, 2021
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
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