customer centricity

To succeed, firms must make customers the focal point of their strategy and operations. Read insights on how to foster customer centricity at your business.

Insights

Video

How To Prove The ROI Of CX (Video)

Maxie Schmidt 2 days ago

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Podcast

Data Literacy: The Secret To Customer Obsession

What It Means March 26, 2020
The key to becoming customer-obsessed is turning data into insights. In this episode, Principal Analyst Jennifer Belissent provides guidance on how to make your enterprise more data-literate.
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CX North America 2020

Join 50 Forrester analysts and 1,500 CX industry leaders for three days of innovative customer experience thought, tech, and strategy.

Blog

Evaluate And Adjust Your VoC Program To Improve CX During COVID-19

Faith Adams March 20, 2020
Read how to adjust your VoC program to deliver the critical customer feedback you need to serve and retain your customers during the COVID-19 pandemic.
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Blog

Getting Digital CX Right Amid The Pandemic

Rick Parrish March 20, 2020
Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.
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Blog

Future Of Retail 2020: Retail CMOs Must Create Value To Spark Joy In Customers

Fiona Swerdlow March 9, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the customer predictions for the year, I spoke with Anjali Lai, a Forrester expert on CMO-targeted consumer behavior and decision-making research
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Blog

The State Of CX Teams

Angelina Gennis February 20, 2020
There are no specifications for the perfect CX team. Yet our survey reveals a few notable trends.
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Blog

The TV Industry’s Latest Hill To Climb: How To Avoid The Sins Of Digital Advertising’s Past

Joanna O'Connell February 12, 2020
I’ve recently returned from Beet.TV’s latest Beet Retreat, and I’m feeling . . . optimistic? Pessimistic? Ambivalent? Ambivalent — I’ll go with ambivalent. There is so much opportunity for a TV/video advertising industry that finds itself in flux — an explosion of new content, new data sources, new consumer viewing patterns. All of this means […]
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The Future Of CX

Understand the dynamics that will invigorate and reshape CX over the next 5–10 years.

Blog

The Three Megatrends For Customer Service In 2020

Kate Leggett January 16, 2020
As AI and automation move deeper into customer service, new areas will be impacted including staffing, processes, and culture.
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Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
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Blog

Customer Communities Are Buzzing, But Should Your Brand Invest In One?

Emily Collins December 16, 2019
This year, we’ve seen an uptick in client and industry interest in customer communities. Marketers want to build authentic and lasting relationships with customers who are more and more likely to experiment and less and less likely to trust traditional advertising. The concept of community management isn’t anything new — we’ve been writing about it […]
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Podcast

The Customer In 2020 Searches For Meaning

What It Means December 12, 2019
Join us on a journey to the center of the customer’s hollow universe. Forrester Senior Analyst Anjali Lai and VP and Principal Analyst James McQuivey explore why customers will yearn for brands to provide something more meaningful than the rapid escalation of self-centered benefits.
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Podcast

The Ambiguity-Laden March Toward People-Centric Design

What It Means December 5, 2019
We’ve gotten used to adapting to technology. But in the future, tech will adapt to us. On this episode, Hector Ouilhet, head of design for Google Search and Google Assistant, shares the latest in people-centric design.
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

Blog

Empirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully

David Truog November 18, 2019
Many companies operate under the idea that "If you innovate it, they will come." Spoiler alert: They won't. Successful innovation relies on empirical research.
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Blog

Who Should Design: Blend Democratization, Expertise, And Representativeness

David Truog November 13, 2019
The best CX arises when every employee learns design basics and a pro design team — that's representative of the intended audience — guides the process.
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Blog

Forrester Publishes NPS Benchmarks For 260 Brands In 16 Industries

Maxie Schmidt November 7, 2019
CX pros have been asking how their firm’s NPS compares to other firms’, so we decided to publish our NPS benchmarks data for the first time.
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Blog

How Much Is CX Actually Worth In Profit For Telecoms?

Tom Mouhsian November 5, 2019
We all instinctively believe that great customer experience can bring financial success, but proving this with numbers can be a real challenge. If you are a CX professional working in a telecom, this research is particularly relevant to you.
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Blog

Deep Design: Designing Well Combines Art And Science

David Truog October 31, 2019
Many firms misperceive design as being about look and feel, but it's mostly about how things work — and its processes are rooted in the scientific method.
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CX Certification

Advance your CX program. Learn cutting-edge skills.

Blog

The Design Revolution — And The Six Myths That Undermine Your Design Efforts

David Truog October 28, 2019
Although businesses prioritize design more and more, many undermine their own efforts by falling for six common myths about it.
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Blog

Citizens Challenge 2019: Driving Innovation In Banking

Huard Smith October 9, 2019
Hackathons can be an excellent way for financial services firms to round out their innovation portfolios. Innovation events like these can help address changing consumer needs and behaviors, as well as competitors’ responses to them. They can help ensure the firm’s survival by adding net-new value to consumers. The Citizens Challenge, held by Citizens Bank […]
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Blog

The (Amazon) Doctor Is In: Amazon Launches Amazon Care For Employees

Arielle Trzcinski September 25, 2019
The pilot healthcare program, which includes virtual and in-person visits and courier-delivered prescription drugs, should put the healthcare industry on notice.
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