It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new…
You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel…
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic…
Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about…
Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works.
On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its…
Retailers recognize and are investing in the link between great associate experiences and great customer experiences. They are enhancing the employee’s ability to…
Building the business case for your digital investment is hard, so you need to drill into the specifics of any given process you intend…
Good news for luxury brands – Luxury will see continued growth for online sales and for in-store sales that are influenced by digital touchpoints, per…
Bossa Nova Shelf tracking at the Intel Retail Booth at #NRF2018 At the packed NRF Big Show #NRF2018 in New York last week, many…
