Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act 2. Soul-Searching
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
customer experience strategy
Latest Posts
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act I. Crisis
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or…
August 7, 2017 | Dipanjan Chatterjee
Drive revenue with CX
Drive revenue with great customer experience – Our 2017 analysis will help you make the case for CX investments
If you are like other CX pros, at some point in your CX career you’ll encounter the “money question.” Your CEO will ask you: “What’s…
January 18, 2017 | Maxie Schmidt-Subramanian
Drive revenue with CX
Why CX? Why Now? Happy CX Day, 2016!
Happy CX Day! As part of our CX Day celebrations, which include a very special episode of CX Cast, and a comprehensive…
October 5, 2016 | Maxie Schmidt-Subramanian
Drive revenue with CX
How To Transform Your Organization Into A Customer Experience Powerhouse
In my previous blog, I discussed why customer experience is important and what the indicators are that your organization needs to transform itself and…
April 25, 2016 | Keith Coe
Drive revenue with CX
Key Takeaways: 2016 Predictions Webinar
The transfer of power from companies to the customer is driving a wide variety of changes: some small and targeted and some that are far-reaching…
February 11, 2016 | Victor Milligan
Drive revenue with CX
A CX Strategy Is Only Good If It Inspires People To Act
Do you understand your company’s vision for the customer experience (CX) it wants to deliver? How many of your colleagues do? If you’re a CX…
February 13, 2015 | Deanna Laufer
Drive revenue with CX
Winning The Customer Experience Game (Part 2)
It may come as a surprise to some to hear that technology teams play an…
May 15, 2013 | Nigel Fenwick
Drive revenue with CX
Customer Signals For Adapting Experiences
A chemical manufacturer with a solid customer listening program noticed an uptick in complaints about pricing. Unlike many firms, which would take the comments at…
May 3, 2013 | Forrester
Drive revenue with CX
Does Your Company Have A Customer Experience Strategy? No, Really
Here’s a typical conversation we have with businesspeople when trying to gauge the level of customer experience maturity at their company: Forrester analyst: “Do…