customer experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

Insights

Blog

Customers Are Staying Home — So Prioritize Digital UX

David Truog 3 days ago
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.
Read More
Blog

COVID-19 Tests Wealth Management Firms In Three Critical Areas

Vijay Raghavan 4 days ago
COVID-19 uncertainty is causing massive swings in the stock market, showing the importance of three critical areas for wealth management firms: the performance of robo-advisor platforms; communication between advisors and their customers; and the importance of reliability and trust. Specifically: Robo-advisors are being put to the test. Platforms like Schwab Intelligent Portfolios and Betterment need […]
Read More

Competing For Today’s Values-Based Consumers

Understand what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.

Blog

How To (Not) Conduct CX Surveys During The COVID-19 Crisis

Maxie Schmidt 4 days ago
Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.
Read More
Blog

Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign

James Staten 5 days ago
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 6 days ago
Better Late Than Never: There’s Still Time To Improve Your Pandemic Plans Companies are showing renewed interest in business continuity and revising their pandemic plans in response to the coronavirus outbreak. Last week, federal banking regulators issued additional guidance to help banks and their customers cope with the financial fallout of the outbreak. And a review of the risk sections of the annual reports for the Fortune 50 showed that about half […]
Read More
Blog

ROI Business Cases Help Differentiate During Economic Uncertainty

Dean Davison 6 days ago
Business cases can provide clarity and confidence in tech purchase decision making. Marketing and sales teams can use this fact to build a competitive advantage for their companies.
Read More
Blog

Forrester’s EX Index Reveals What Other Surveys Don’t

David Johnson 7 days ago
Most engagement surveys in the industry focus on a broad set of factors set against the employee lifecycle, from onboarding to offboarding. They don’t provide enough insight into employees’ daily journeys — especially in terms of how various technology-related factors affect knowledge workers’ engagement. Our survey does. And for this year, we also added a […]
Read More

Capture The ROI Of CX

With this step-by-step guide and ROI calculator, learn how to build a compelling financial case for CX and measure results.

Blog

Evaluate And Adjust Your VoC Program To Improve CX During COVID-19

Faith Adams March 20, 2020
Read how to adjust your VoC program to deliver the critical customer feedback you need to serve and retain your customers during the COVID-19 pandemic.
Read More
Blog

Getting Digital CX Right Amid The Pandemic

Rick Parrish March 20, 2020
Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.
Read More
Blog

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Anjali Lai March 19, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment.
Read More
Blog

Disney+ To Reset The Streaming War In Europe Amid The COVID-19 Crisis

Thomas Husson March 19, 2020
Streaming wars take a turn, as French government and telcos ask Disney to postpone the March 24 launch of Disney+ to avoid internet overload.
Read More
Blog

Tech Leadership Churn In Australian Banks — Correcting The False Promise Of Bimodal IT

Sam Higgins March 19, 2020
Principal Analyst Sam Higgins dispels the myth that having two technology portfolios run by two different leaders is the best approach.
Read More

US CX Index 2019: Small Gains, Big Opportunities

Dive into the important trends — at the industry and brand level — that emerged from this year’s CX Index.

Blog

Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Anjali Lai March 17, 2020
As the adage goes, character is what one does when no one is watching. Yet as the COVID-19 pandemic unfolds, leaders' choices and actions — and what they reveal about companies' priorities — are closely scrutinized.
Read More
Blog

Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

David Truog March 16, 2020
Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic.
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 16, 2020
Pandemic Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — such as the live network upfronts, Advertising Week Europe, or the Cannes Lions International Festival of Creativity — is forcing marketers and their agencies to rethink how to best work during a pandemic. With most agency holding companies deferring travel and […]
Read More
Blog

SMS In Emergency Situations: San Francisco COVID-19 Updates Via SMS

Julie Ask March 13, 2020
Vice President Julie Ask provides practical suggestions to improve SMS communications.
Read More
Blog

Open Source Design: What It Is And Why It Matters

Gina Bhawalkar March 11, 2020
There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public. Most design teams are […]
Read More
Blog

Service Design: Five Principles To Improve CX, EX, And Business

Karine Cardona-Smits March 11, 2020
Every customer journey, as simple as it looks, happens in a more and more complex ecosystem. Think about your last online purchase: You interacted with an online store, on your computer or your mobile, and got your order delivered at home as planned. Simple? Well . . . on the front stage, yes. But if […]
Read More
Blog

The Empowered Healthcare Patient

Anjali Lai March 9, 2020
The coronavirus (COVID-19) has undoubtedly cast a long shadow over the media, business, and consumer conversation. The story is not only one of gloom and doom — as people take precautions to safeguard against risk and contain threats in this moment, a bigger-picture look at today’s empowered customers reminds us that consumers are more resourceful, […]
Read More
Blog

Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Gina Bhawalkar March 9, 2020
When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […]
Read More
More posts