customer experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 2 days ago
Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient. His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance, […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 7, 2019
Cybersecurity Awareness Month Is Underway Executives consider cyberattacks the second leading global risk to doing business, per the World Economic Forum’s 2019 Global Risks Report. The US Senate passed a law to help firms suffering from ransomware attacks, and the NSA launched a new Cybersecurity Directorate. With a flurry of activity already underway, it’s going […]
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

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Want To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX

Bobby Cameron October 1, 2019
To achieve superior customer experiences, CX leaders and CIOs must collaborate. Learn why.
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Customers Don’t Think Bank Experiences Are Improving

Alyson Clarke October 1, 2019
Customers aren't impressed by banking experiences. Learn why.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 30, 2019
Amazon’s New Echo Lineup Does What Fire Phone Never Could Remember when Amazon created a new phone, hoping it could revolutionize the smartphone business? Remember how badly that failed? This week, Amazon released new products that prove it doesn’t need a smartphone to get up close and personal with its most engaged customers, who now […]
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Retail’s Secret Growth Weapon: Generous, Flexible Online Returns

Sucharita Kodali September 30, 2019
As eCommerce continues to grow, so do online returns. Digitally native startups are shifting shopper expectations with their customer-centric return processes, leading traditional retailers to rethink how they handle returns.
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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Alyson Clarke September 26, 2019
By thinking like retailers, banks are leaving money on the table.
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Real-Time CX

It’s a reality. Discover the new FeedbackNow.

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The “Be Here Now” Phone: A Conversation With Light CEO Kaiwei Tang

David Truog September 26, 2019
Does time spent on your smartphone sometimes feel like it’s pulling you away from real life? And is the pull hard to resist? There’s a reason it feels that way.
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FinovateFall 2019: What’s Shifting In Fintech Innovation

Alyson Clarke September 25, 2019
I had the pleasure of attending FinovateFall in NYC over the past two days to see the latest and greatest in innovations from more than 70 fintechs. In the video below, I share my thoughts about what was great, what was missing, and what’s shifting in fintech innovation.  
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BBVA Tops Forrester’s 2019 Global Mobile Banking App Reviews

Benjamin Ensor September 24, 2019
Spain’s BBVA has come top in Forrester’s global mobile banking app reviews for the third year in succession. Over the past few months, a team of Forrester analysts and other researchers has reviewed the functionality and user experience of 54 leading mobile banking apps from around the world. We’ve published the results in a series […]
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Marketers: Embrace A Better CX

Brigitte Majewski September 24, 2019
Marketers' attempts to reach and win customers may be driving them away instead. Take the first steps toward a truly customer-centric marketing strategy that drives retention and growth.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 23, 2019
IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week, IBM unveiled a new solution — IBM z15 — that provides data privacy passports and helps clients manage who gets access to data via policy-based controls. As Forrester’s security research has shown, one of the biggest risks in […]
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Virtual Banks In Hong Kong Are Set To Rekindle The Retail Banking Experience

Meng Liu September 20, 2019
Eight more digital-only banks are set to launch in Hong Kong by the end of 2020. Find out what sets them apart and what incumbent banks must do to compete in the region.
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Social Learning Inspires Better Outcomes

Erin Streeter September 18, 2019
An effective learning program can drive business results and power your transformation efforts. But only 26% of information workers report that current training offerings help them perform better. There’s a clear gap between what employees need and what employers deliver. For customer experience (CX) leaders, this training gap presents a serious roadblock to becoming a customer-obsessed organization. This raises […]
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The UK’s Digital Banks Are Giving Established Banks A Run For Their Money

Benjamin Ensor September 18, 2019
How do British digital banks’ services compare to established banks'? We reviewed eight leading UK mobile banking apps to find out.
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Have You Been Asked To Help Use Dark Patterns?

Andrew Hogan September 16, 2019
“I tried to stop it from happening, but they just ignored me.” That’s what one person told me recently — and many others responded similarly — when I blogged about my upcoming keynote at CX SF and invited people to share their stories with me in confidence about how they respond when asked to help […]
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Countdown To Showdown: Domino’s Supreme Error And Why Businesses Should Do The Opposite

Gina Bhawalkar September 16, 2019
When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its menu — a pizza loaded with pepperoni, bacon, beef, sausage, mushroom, pineapple, and onion. But no, I’m talking about a bad business decision — which any company with a website or app […]
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Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

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How To Pick The Right Partners To Accelerate True Digital Transformation

Nigel Fenwick September 12, 2019
Transforming from a product-centric business to an outcome-delivery model requires the right technology and the right partners. VP and Principal Analyst Nigel Fenwick helps match your business needs with the right partners.
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A Recession Looms — How Will You Keep Experience In Focus?

Ian Jacobs September 11, 2019
In this short video, I ask a simple question with no simple answer: How can customer service organizations avoid wild swings between a focus on experience and a focus on efficiency if macroeconomic conditions deteriorate? Let me know your thoughts on what your organization is doing to avoid this oft-repeated behavior. Email me at ijacobs@forrester.com. […]
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Jump From Burning Platform To CX Transformation

Angelina Gennis September 10, 2019
In academia, we called it “publish or perish.” In marketing, we called it #StayRelevant. And in business, it’s the “burning platform.” It’s the idea that people’s behavior is changing and competitors are taking the leap while you stay “safe” on a crumbling cliff. Sounds dire, but that’s the picture you need to paint as a […]
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