Data Insights
Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.
Insights
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TIBCO’s Acquisition Of Information Builders Signals More BI Market Consolidation
The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Today, TIBCO announced its intent to acquire Information Builders, Inc. (IBI) — one of the oldest players in the market. Want to get the real sense of how far back IBI goes? It was one of the first vendors to offer reporting and analytics on mainframes! It still does, and it’s quite a unique capability today, only […]
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Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15
They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […]
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With Data Sharing, The Whole Is Greater Than The Sum Of Its Parts
Data brokers, platforms, and commercialization efforts are helping organizations share data more easily. Learn more about this at the upcoming Data Strategy & Insights live virtual event.
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Why Wait? The Future Of Data Is Now
Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.
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Drive Your Digital Business With Data — The Data Strategy Track At Forrester’s Data Strategy & Insights Forum
Get a detailed preview of the data strategy track at the upcoming Forrester Data Strategy & Insights live virtual event.
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Consumer Energy Fizzles To A New Low As Consumers Approach Q4
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]
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Four Shocks Are Transforming The Future Of Work
Read The Executive’s Guide To The Future Of Work to learn what the shocks are and how to prepare your organization for them.
Blog
BI Is Dead; Long Live BI
Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.
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What We Talk About When We Talk About Insights
What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.
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Three Consumer Changes Will Define The Future Of How We Buy
The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.
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Come For The Insight, Stay For The Impact
Get an overview of the tracks and sessions at the upcoming Forrester Data Strategy & Insights live virtual event.
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Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing
- Our recent global study of account-based marketing (ABM) reveals that the sands are shifting, with lines becoming increasingly blurred between ABM deployment types
- Budgets are rising, partly due to increasing maturity, but ABM leaders are also being asked to cover more accounts
- ABM leaders must not compromise on core tenets of ABM such as rich account insights, close collaboration with sales, and differentiated treatment
Blog
Move From Insight To Impact: Data Strategy & Insights 2020
The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […]
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Data Insights Bear Fruit For The Food Industry
The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match. To discuss some of the opportunities and challenges facing the grocery industry, […]
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Pandemic-Era CDOs Represent The Whole Team: Not “Offense” Or “Defense”
If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. It’s not about offense and defense. One team is not running off the field as the other runs on (as I envision the metaphor). […]
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Forrester Reviews And Scores US Mobile Banking Apps: What We Learned
For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada. In the US, we looked at […]
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The Future Of Banking Has Arrived
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
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How DBS Has Optimized Its Operating Model, Governance, And People Enablement To Ensure Success Of Its Enterprise Data Platform
Learn how DBS' platform-as-a-service approach helped scale data and machine learning initiatives across the bank.
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Blog
Changing Commercial And Social Conditions Spark Consumer Energy
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
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