data insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

Insights

Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai 3 days ago
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
Read More
Blog

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Anjali Lai 4 days ago
About two months into a lifestyle confined by stay-at-home orders and physical distancing, individuals are heavily relying on technology to work, get things done, be entertained, connect with friends and family, and so much more. Consumers report spending more time on their personal devices — over half of US online adults are using their TVs, […]
Read More
Blog

Data, Analytics, And Insights Investments Produce Tangible Benefits — Yes, They Do

Boris Evelson May 18, 2020
If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]
Read More
Blog

The Effect Of COVID-19 On Canadians’ Financial Well-Being

Peter Wannemacher May 18, 2020
Even before the COVID-19 outbreak, our research showed that Canadian consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,119 Canadian online adults in April 10–15, 2020 and found that Canadians: Are already feeling the impact of COVID-19 […]
Read More
Blog

Consumer Energy Steadies Overall, Pulses In Certain Regions

Anjali Lai May 15, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […]
Read More
Blog

The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

Srividya Sridharan May 15, 2020
Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing, and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […]
Read More
Blog

Consumers Weigh Travel Industry Uncertainty With Growing Desire For Adventure

Anjali Lai May 8, 2020
Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior. While record-breaking unemployment rates and anxiety about a fragile economy […]
Read More
Blog

Managing Costs In Azure

Tracy Woo May 8, 2020
Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost management was exclusively served by third-party software offerings. Over the past two years, however, native cloud providers have started to invest in native […]
Read More
Blog

Consumers Begin To Rekindle Their Energy Toward Brands

Anjali Lai May 1, 2020
Our latest data shows that the end of April marks a turning point where consumer energy begins a gradual rebound. Learn what this means for brands.
Read More
Video

How COVID-19 Influences The Values-Based Consumer

Anjali Lai April 23, 2020

Watch Now
Blog

The Drop In Consumer Energy Is Decelerating

Anjali Lai April 16, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index.
Read More
Blog

COVID-19 Raises Consumers’ Health Consciousness

Anjali Lai April 16, 2020
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10, consumers report forming new behaviors to protect or […]
Read More
Blog

The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

Srividya Sridharan April 10, 2020
The time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable. But this normally welcome period of seasonal change coincides with unprecedented change in how we are forced to conduct business. In the midst of the […]
Read More
Blog

Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research

Anjali Lai April 10, 2020
As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […]
Read More
Blog

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Anjali Lai April 3, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […]
Read More
Blog

Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo April 2, 2020
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
Read More
Blog

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Anjali Lai March 26, 2020
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
Read More
Blog

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Anjali Lai March 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
Read More
Blog

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Anjali Lai March 19, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment.
Read More
Blog

Measure What Matters: Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

Jay McBain March 18, 2020
Legacy metrics don’t reveal the true impact of partner ecosystems. Now more than ever, channel organizations must demonstrate the business impact of their budgets.
Read More
More posts