data insights

Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.

Learn how DBS' platform-as-a-service approach helped scale data and machine learning initiatives across the bank.

As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or reeducate on data governance 101. Here is the […]

A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.

Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.

If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]

Even before the COVID-19 outbreak, our research showed that Canadian consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,119 Canadian online adults in April 10–15, 2020 and found that Canadians: Are already feeling the impact of COVID-19 […]

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […]

Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing, and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […]

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior. While record-breaking unemployment rates and anxiety about a fragile economy […]

Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost management was exclusively served by third-party software offerings. Over the past two years, however, native cloud providers have started to invest in native […]

Our latest data shows that the end of April marks a turning point where consumer energy begins a gradual rebound. Learn what this means for brands.

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index.

COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10, consumers report forming new behaviors to protect or […]

The time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable. But this normally welcome period of seasonal change coincides with unprecedented change in how we are forced to conduct business. In the midst of the […]

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […]