Data Insights

Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated — not just historical views of performance but actionable insights to guide decisions. Moving from dashboards and reports to advanced […]

Consumer energy is rising again. The latest pulse reveals that, over the course of the past three months, overall consumer energy has moved from 39 up to 43, and consumer energy has grown along every key emotional dimension.

We’ve seen technology shift the wealth management landscape for years. The global pandemic accelerated that shift as clients seek new ways to access their accounts, communicate with account managers, and manage their investments. To identify “The Top Wealth Management Technology Investments In 2021,” we interviewed more than 80 companies to determine which technology initiatives they […]

We all know that consumer trust is important, but it’s extremely challenging for companies to know when they have it, when they violate it, and how to cultivate it. Discover the components needed to grow consumer trust.

SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […]

We recently published “The Forrester Wave™: Graph Data Platforms, Q4 2020” evaluation to help organizations make the appropriate decision when choosing a vendor. Although Forrester has been covering graph databases for more than a decade, this is the first vendor comparison report. While we have long contemplated doing a Wave in this space, it was […]

The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Today, TIBCO announced its intent to acquire Information Builders, Inc. (IBI) — one of the oldest players in the market. Want to get the real sense of how far back IBI goes? It was one of the first vendors to offer reporting and analytics on mainframes! It still does, and it’s quite a unique capability today, only […]

They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […]

Data brokers, platforms, and commercialization efforts are helping organizations share data more easily. Learn more about this at the upcoming Data Strategy & Insights live virtual event.

Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.

Get a detailed preview of the data strategy track at the upcoming Forrester Data Strategy & Insights live virtual event.

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]

Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.

What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.

The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.

Get an overview of the tracks and sessions at the upcoming Forrester Data Strategy & Insights live virtual event.

• Our recent global study of account-based marketing (ABM) reveals that the sands are shifting, with lines becoming increasingly blurred between ABM deployment types
• Budgets are rising, partly due to increasing maturity, but ABM leaders are also being asked to cover more accounts
• ABM leaders must not compromise on core tenets of ABM such as rich account insights, close collaboration with sales, and differentiated treatment

The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […]