Data Insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

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Insights

Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx 3 days ago
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
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Blog

How To Join The Connected World With Data And AI

Michele Goetz September 14, 2021
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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Data Strategy & Insights

You’ve got an unprecedented amount of data at your fingertips. Are you making the most of it? Find out November 18–19.

Blog

The Insights Beat: Time To Reeducate Your Organization On Data

Srividya Sridharan September 12, 2021
(coauthored with Research Associate Fayzan Sabri) The end of summer and beginning of fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over, and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. […]
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Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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Podcast

Solve Customer Mysteries By Uniting Quant & Qual

What It Means September 2, 2021
Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst Brandon Purcell joins What It Means to discuss how blending these two types of research can solve customer mysteries.
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Blog

Make The Uncertain Certain: Join Us At Our Data Strategy & Insights Event

Srividya Sridharan September 1, 2021
Join us November 18–19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy & Insights.
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Blog

Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
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Blog

The BI Fabric Baby Is Slowly But Surely Growing Up

Boris Evelson August 4, 2021
BI fabric has been growing, but slowly. Learn the five architectures and technologies where it's expanding most.
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Blog

ACI ASQ Surveys + FeedbackNow = A Quest To Improve Real-Time Customer Experience

Steven Peltzman July 21, 2021
Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI and FeedbackNow are committed to enabling this so CX leaders can improve the passenger experience.
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Blog

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Anjali Lai July 15, 2021
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
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Blog

Emotionally Charged Consumers Are Ready For New Experiences

Anjali Lai July 1, 2021
A reemerging sense of community has rekindled consumers' enthusiasm. Brands should match that enthusiasm to maintain strong momentum.
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Blog

US Consumer Pandemic Recovery Outlook, June 2021: Health And Financial Fears Linger

Anjali Lai June 30, 2021
Sixteen months after the World Health Organization declared COVID-19 a global pandemic and more than a year after the US reached the highest number of confirmed COVID-19 cases and deaths globally, consumers are grappling with a mix of conflicting emotions. With the Centers for Disease Control and Prevention’s relaxation of restrictions, the biggest vaccine campaign […]
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Blog

Post-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles

Anjali Lai June 30, 2021
Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. Now that pandemic restrictions have […]
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Blog

Google Delays The Cookiepocalypse: A Data Deprecation Update

Fatemeh Khatibloo June 25, 2021
Confused by the recent update to Google's Privacy Sandbox timelines? Get the key takeaways and recommended next steps.
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Blog

Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience

Anjali Lai June 21, 2021
When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. Our multimodal consumer analysis shows […]
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Blog

Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Tina Moffett June 8, 2021
Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
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Blog

Inspire Trust With Robust, Well-Tested AI-Infused Applications

Diego Lo Giudice May 27, 2021
Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […]
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Blog

Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell May 4, 2021
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
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Blog

Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester’s Financial Well-Being Segmentation

Aurelie L'Hostis April 19, 2021
Even before the onset of the COVID-19 pandemic, consumers were already facing multiple financial challenges, and many were worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial Services Firms Need A Framework To Better Understand Their Customers’ Financial Mindset And […]
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Blog

The Insights Beat: Renew Your Insights-Driven Aspirations This Year

Srividya Sridharan April 5, 2021
After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics, and AI research team. It’s been a fast start to the year, and there is so much amazing research that the team has published […]
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