On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers…
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature…
Last week, I had the opportunity to speak at a dinner event with 20-plus senior marketers and business partners that InsideView sponsored. Source: Pixabay…
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a…
We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to…
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” As the data economy heats up, the…
I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data…
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the…
Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about…
Have you ever met an executive by chance in a hallway and they asked you about some data-to-insights work you’ve presented? And you were caught…
