data insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

Insights

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How Much Is CX Actually Worth In Profit For Telecoms?

Tom Mouhsian November 5, 2019
We all instinctively believe that great customer experience can bring financial success, but proving this with numbers can be a real challenge. If you are a CX professional working in a telecom, this research is particularly relevant to you.
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Behavioral Data Is The Key To Success With AI-Powered B2B Marketing

Steven Casey October 28, 2019
B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech. The data that powers this machine-driven marketing — and delivers the experiences today’s B2B buyers expect — comes in many different […]
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Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

Srividya Sridharan October 22, 2019
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
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Data And Analytics Leaders: Be The Change — Now

Cinny Little October 17, 2019
Data and analytics leaders in the perfect position to help turbocharge their business by optimizing, reimagining, and reinventing. Learn more.
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The Insights Beat: The Best Of Times As A Data And Analytics Leader

Srividya Sridharan October 11, 2019
Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […]
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Data Strategy & Insights 2019: Solving The Human Skills Problem

Gene Leganza October 10, 2019
Data and analytics expertise of all kinds is getting tougher to find and retain. Get advice for recruiting and retaining data and analytics professionals.
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The Future Of Creative Agencies Requires Taking A Human + Machine Leap

Jay Pattisall September 23, 2019
Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting heavily on data and building audience activation platforms to deliver growth, efficiency, and scale. These moves are paying off in media. However, the promise of data-driven creative […]
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PODCAST

An Inside Look At Ticketmaster’s Data Transformation Journey

What It Means September 19, 2019
On this week’s What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant’s strategy of personalization through data transformation. Listen in and then get the latest on Ticketmaster’s journey at Data Strategy & Insights 2019.
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Data Strategy & Insights 2019: The Data And Analytics Leader — Reinvented

Brandon Purcell September 13, 2019

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Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan September 5, 2019

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The Insights Beat: The Times They Are A-Changin’

Srividya Sridharan August 16, 2019
Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’. — Bob Dylan The […]
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Business Gets Personal: Why Executives Cannot Decouple Individual Values From Company Values

Anjali Lai August 9, 2019
Alignment between company values and executive’s values drives business growth. What does misalignment cause? Just ask Equinox and SoulCycle.
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The Insights Beat: Light Up The Sky With Insights This July

Srividya Sridharan July 3, 2019
It’s nearly Independence Day in the US — a day filled with parades, fireworks, family, and, of course, delicious food. The day honors something that we, like the Founding Fathers before us, hold dear in the research organization at Forrester: the agreed-upon final wording of a document, devised by a team of thinkers, driven by […]
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Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Karine Cardona-Smits June 25, 2019
I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design. The three big takeaways for me this year are […]
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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Steven Casey June 14, 2019
Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move makes sense for two primary reasons. First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]
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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan June 12, 2019
(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […]
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Do Consumers Buy Facebook’s Vision For The Future?

Anjali Lai May 3, 2019
Among a series of updates unveiled at Facebook’s F8 Developer Conference on Tuesday, Mark Zuckerberg echoed a common refrain: The future is privacy. Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […]
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CX Sydney 2019: What To Expect From Outgoing World Vision CMO Teresa Sperti

Michael Barnes April 23, 2019
Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade, but what’s next? This year’s CX Sydney 2019 Forum will focus on how to drive real, disruptive innovation. I recently caught up with one of our keynote speakers — Teresa Sperti, the outgoing chief marketing, data, and product […]
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The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan March 12, 2019
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
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Goliath’s Challenge: DTC Startups Get Personal

Anjali Lai March 7, 2019
In this battle between direct-to-consumer (DTC) startups — cast as the proverbial David — and their large, established brand opponents, victory is not about size or stature; it’s about skillful weaponry. In fact, if one looks at DTC startups’ long-term growth numbers, a scorecard tally suggests that today’s Goliaths will continue to dominate consumer retail […]
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