data management

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Let’s Unpack The Latest Agency Acquisition — Epsilon + Publicis = ?

Fatemeh Khatibloo April 16, 2019
On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for US$4.4 billion. We predicted this acquisition months ago, since IPG’s purchase of Acxiom and Dentsu Aegis Network’s (DAN) purchase of Merkle left Publicis as the only holding company without a significant data management […]
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The Insights Beat: Get Smarter About Your Competitors, Customers, And Company

Srividya Sridharan April 4, 2019
Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights . . . you get the drift. All types of enterprise data (big, medium, small, and petite), as well as external data, fuel these insights and make you smarter about how you […]
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Is There A Single-Source Provider For Data Management? Not Yet

Michele Goetz April 2, 2019
Architects can, and do, choose a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging, and governing data is a different story, so architects come to me after throwing up their arms searching for solutions to tame the information fabric, thinking they must be missing something: “Isn’t there a single […]
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Data Governance Takes A Turn — And It’s A Doozy

Michele Goetz February 6, 2019
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements. Fast-forward to the age of GDPR and the new privacy mandates coming out of California (CCPA), and […]
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Is Your Data Strategy Ready To Keep Up?

Brian Hopkins November 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan? Yup, but our discussion was about IBM’s […]
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Forrester’s First-Ever Data Strategy & Insights Forum — Don’t Miss It!

Noel Yuhanna November 15, 2018
Today, business users need trusted data fast to make better business decisions, while business technology needs require lowering costs, minimizing complexity, and improving efficiency. In addition, the proliferation of data, and the explosion of new data sources such as social media, IoT and mobile, further aggravate the issue. Poorly integrated business data often leads to […]
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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Joe Stanhope October 26, 2018
Six months ago, we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention toward a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […]
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Data Strategy & Insights 2018 Forum: Data Governance Goes Ambient With A Digital Strategy

Michele Goetz October 18, 2018
Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? It’s my guess that data governance is not — quite — working for you. Sure, in pockets you’ve managed to satisfy regulatory imperatives like GDPR and may even […]
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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]
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Is The Data Ops Workbench A Thing?

Michele Goetz September 19, 2018
Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. I started to notice the data ops emergence back in 2015 as companies began to look at Agile development to spin up new data capabilities rapidly. Later, as […]
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What The IPG Acxiom Deal Means For Marketers

Jay Pattisall July 6, 2018
Photo Credit: Adweek.com IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG’s business acumen and industry foresight let’s unpack the implications. What Should […]
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Are You Modernizing Your B2B Go-To-Market Strategies?

Laura Ramos June 14, 2018
Last week, I had the opportunity to speak at a dinner event with 20-plus senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market (GTM) challenges associated with buyer behavior change in general, account-based marketing (ABM) specifically. To get the conversation going, […]
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PODCAST

The Dark Side Of Data Commercialization

What It Means April 19, 2018
Forrester Principal Analyst Jeff Pollard discusses the surveillance economy: the way that companies use personal data to influence and manipulate consumers’ attitudes, behaviors, and decisions.
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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018
Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]
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Who Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing

Paul Miller March 13, 2018
Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t doubt the technical capabilities of the platform, or the pricing strategy, or the industrial nous of their preferred vendor. But they are confused about who […]
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It’s Me, Not You – Our Dysfunctional Artificial Intelligence Relationship

Michele Goetz February 15, 2018
We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities have emerged in my smart phone keeping me on schedule, telling me how to […]
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PODCAST

The Economics Of Data

What It Means January 25, 2018
Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue.
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Data Engineers Will Be More Important Than Data Scientists

Michele Goetz November 13, 2017
Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real questions and are the markers that how you are supporting your insight strategies might be at odds with […]
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Check Out: Forrester Wave Data Resiliency Solutions

Naveen Chhabra October 9, 2017
I am pleased to announce that the new Forrester Wave™: Data Resiliency Solutions, Q3 2017 for infrastructure and operations professionals is now live! This Wave evaluation uncovered a market in which two vendor solutions — Commvault and Veritas Technologies — emerged as Leaders, although their strengths differ. Another four providers — Actifio, IBM, HPE (now […]
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The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Steven Casey July 24, 2017
Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession.  But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap […]
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