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Data Strategy & Insights 2018 Forum: Data Governance Goes Ambient With A Digital Strategy

Michele Goetz 16 hours ago

Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? It’s my guess that data governance is not — quite — working for you. Sure, in pockets you’ve managed to satisfy regulatory imperatives like GDPR and may even […]

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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018

Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]

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Is The Data Ops Workbench A Thing?

Michele Goetz September 19, 2018

Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. I started to notice the data ops emergence back in 2015 as companies began to look at Agile development to spin up new data capabilities rapidly. Later, as […]

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What The IPG Acxiom Deal Means For Marketers

Jay Pattisall July 6, 2018

Photo Credit: Adweek.com IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG’s business acumen and industry foresight let’s unpack the implications. What Should […]

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Are You Modernizing Your B2B Go-To-Market Strategies?

Laura Ramos June 14, 2018

Last week, I had the opportunity to speak at a dinner event with 20-plus senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market (GTM) challenges associated with buyer behavior change in general, account-based marketing (ABM) specifically. To get the conversation going, […]

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]

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Who Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing

Paul Miller March 13, 2018

Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t doubt the technical capabilities of the platform, or the pricing strategy, or the industrial nous of their preferred vendor. But they are confused about who […]

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It's Me, Not You - Our Dysfunctional Artificial Intelligence Relationship

Michele Goetz February 15, 2018

We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities have emerged in my smart phone keeping me on schedule, telling me how to […]

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Data Engineers Will Be More Important Than Data Scientists

Michele Goetz November 13, 2017

Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real questions and are the markers that how you are supporting your insight strategies might be at odds with […]

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Check Out: Forrester Wave Data Resiliency Solutions

Naveen Chhabra October 9, 2017

I am pleased to announce that the new Forrester Wave™: Data Resiliency Solutions, Q3 2017 for infrastructure and operations professionals is now live! This Wave evaluation uncovered a market in which two vendor solutions — Commvault and Veritas Technologies — emerged as Leaders, although their strengths differ. Another four providers — Actifio, IBM, HPE (now […]

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The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Steven Casey July 24, 2017

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession.  But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap […]

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15 "True" Streaming Analytics Platforms For Real-Time Everything

Mike Gualtieri April 16, 2016

Streaming Analytics Captures Real-Time Intelligence Most enterprises aren’t fully exploiting real-time streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don’t dismiss streaming analytics as a form of “traditional analytics” use for postmortem analysis. Far from it —  streaming analytics […]

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The Forrester Wave Master Data Management: Which MDM Tool Is Right For You?

Michele Goetz March 16, 2016

The Forrester Wave for Master Data Management went live today. The results may surprise you. MDM tools today don’t look like your father’s MDM. No longer an integration hub between applications and DBMSs, today’s tools are transitioning or have reinvented MDM to handle the context missing from system traditional implementations. Visualizations, graph repositories, big data […]

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Data Governance and Data Management Are Not Interchangeable

Michele Goetz September 11, 2015

Since when did data management and data governance become interchangeable? This is a question that has both confounded and frustrated me.  The pursuit of data management vendors to connect with business stakeholders, because of the increasing role business units have had in decison making and holding the purse strings to technology purchases, means data governance […]

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Think A Data Lake Is THE Answer? Think Again. Here Comes Elastic Analytics

Brian Hopkins July 27, 2015

Enterprise architects, are you mired in a tangled web of data marts while your business pursues customer engagement without you? If you think a Hadoop-centric architecture is going to save the day, you may need to rethink. Your customers expect you to create systems of insight to deliver win-win engagement in real time. I’m seeing […]

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