digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Insights

Blog

The Sudden Silo Breaker: GenAI Converges Search Experiences And Disciplines

Nikhil Lai 3 days ago
Generative AI search experiences are increasingly conversational, assistive, and agentic. As a result, distinctions between search experiences are disappearing. Our latest report helps marketing, digital, and technology leaders and processes adapt to genAI-integrated search.
Blog

E-Commerce Evolution: Beyond The Horizon

Christina Schmitt March 28, 2025
The architecture of your e-commerce ecosystem could decide your B2B organization’s success. Get tips on how to optimize it in this preview of a new report.

Master CX Metrics Without Data Overload

Don’t guess — measure your CX success! Join our analysts on April 10 at 11 a.m. EST and learn how to choose the right metrics, prioritize measurement goals, and refine your CX strategy.

Blog

Beyond Headless And Composability: The Era Of Agentic Content Management Arrives

Chuck Gahun March 24, 2025
The Forrester Wave™: Content Management Systems, Q1 2025, reveals a transformed field of third-generation CMSes that are delivering new business value through (1) generating AI-powered content variants at scale and (2) AI agents to enhance content teams’ interactions with digital content.
Blog

Dual-OMS TEI: Companies Actually Get Their Money’s Worth

Emily Pfeiffer March 11, 2025
We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.
Blog

Forrester’s Customer Obsession Awards: Why Winning This Award Matters

Keith Johnston March 11, 2025
Showcase your customer obsession journey and achievements with Forrester’s 2025 awards. Apply now for the chance to gain global recognition and exclusive perks while elevating your brand.
Blog

How Consumer Electronic Brands Can Bolster Their DTC Business

Sucharita Kodali March 4, 2025
Read this Forrester blog to learn which DTC consumer electronics brands stood out and why in Forrester’s Digital Go-To-Market Review.
Blog

Siloed CX Metrics Are Holding You Back — Take Action At CX Summit EMEA

Martin Gill February 28, 2025
Too many companies invest in CX to improve what their customers say about their experiences, rather than to actually improve those experiences. At CX Summit EMEA 2025, learn how to create better, more meaningful experiences that foster loyalty and growth.
Blog

Key Findings From The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2025

Sucharita Kodali February 21, 2025
Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.
Blog

The Total Experience Awaits At Forrester’s CX Summit 2025

Rick Parrish February 11, 2025
Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals.
Blog

The Artificial Intelligence Action Summit In France: Maintaining The Dialogue On Global AI Regulation

Thomas Husson February 5, 2025
After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.
Blog

Great Digital Banking Experiences Create A Data-For-Value Flywheel

Peter Wannemacher February 4, 2025
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
Blog

You’re Overlooking The Key To Customer Service Automation: Tacit Knowledge

Christina McAllister February 4, 2025
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.

Nominate Your CX Trailblazing For A Forrester Award

Showcase your customer obsession for all to see. Submit your nomination for Forrester’s Customer-Obsessed Enterprise and Leadership Awards. Winners earn event exposure, recognition, and bragging rights!

Blog

Forrester’s 2025 Customer Obsession Awards: Share Your Story Of Creating The Total Experience

Keith Johnston January 27, 2025
Our nomination period is open for our annual Customer Obsession Awards. Tell us how you centered your leadership, strategy, and operations on your customers — you may have the opportunity to share your story on stage at one of our CX Summits.
Blog

Order Management Systems And A Story Of Augmented Evolution

Emily Pfeiffer January 21, 2025
Digital businesses selecting replacement order management systems — or adding pieces on top of their existing one — have a lot of new decisions to make. Get some key insights on the latest solutions in this preview of our new Wave evaluation of the OMS market.
Blog

2025: The Digital Banking Landscape Is Poised For Another Transformative Year

Aurelie L'Hostis January 14, 2025
Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.
Blog

Upgrade Your Sales Game: Three Key Takeaways From Forrester’s Review Of 13 North American Investing Sales Websites

Sohm Gough January 14, 2025
Get three key takeaways from Forrester’s recent review of North American investing sales websites in this preview of a new report.
Blog

Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024

Chiara De Gasperin January 10, 2025
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
Podcast

Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards

What It Means January 9, 2025
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.
Blog

Navigate APAC’s Current Digital Payments Landscape

Meng Liu January 6, 2025
As we step into 2025, the APAC region stands at the forefront of a global financial transformation. Learn five key trends shaping the digital payments landscape across six key APAC markets in this preview of our new report.
Blog

Prédictions 2025

Thomas Husson December 17, 2024
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient. Début 2024, j’avais partagé une dizaine de prévisions ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – a analysé la pertinence de nos prévisions en revenant de manière […]
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