digital business
Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.
Insights
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Providing A DXP That Is Composable
Learn the attributes of a composable digital experience platform and how it differs from a content management system.
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European Digital Identity: Insights For The Bold And The Ambitious
In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent.
Revive Your CX Outcomes With Strategic 2025 Budget Planning
Watch our 2025 budget planning webinar to learn where to prioritize your budget allocations to reverse CX declines and bolster core competencies.
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What The US Election Results Mean For Consumer Spending
With a new administration set to take office in the US in 2025, a different set of economic and trade policies will come into play. Find out how that could impact consumer spending in the next four years.
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How Health Insurers Can Regain The Medicare Advantage
Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.
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New Research — Content Management Systems: Landscape & Trends
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023.
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Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
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Embracing AIOps: Transforming IT Operations In The Digital Age
AIOps is rapidly gaining traction across enterprises and industries. Learn how AIOps can enhance efficiency, reduce downtime, and drive innovation in this new blog series.
Overhaul Core Competencies With Your 2025 CX Budget
Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.
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Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
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Reshape 2024: Amazon Business Is Ready For Its Close-Up
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
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Predictions 2025: Fundamental Disconnects Will Challenge Digital Commerce
Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.
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Lead A High-Performing Digital Team
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
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Make Your Website Accessible Or Leave Money On The Table This Holiday Season
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
Build An Engine Of Customer Loyalty - And Revenue
Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.
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Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
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Is Keeping Your Commerce Tech Vendor The Right Move For You?
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
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How 116 Retailers Competed With Amazon’s October 2024 Prime Event
Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.
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In A World With No Digital Destination, Get To Digital Mastery And Accelerate Growth With Forrester’s Digital Engine
To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon and embed digital capabilities into the core of their business. Forrester’s report, Accelerate Business Growth With Forrester’s Digital Engine, shows how leaders can use components of Forrester’s Digital Engine to build digital mastery that drives top-line […]
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What’s New In Indian Mobile Banking In 2024?
In an era when people have started doing everything on their phone, is your bank’s mobile app evolving at the pace of customer expectations? Our latest Digital Experience Review™ of Indian mobile banking apps reveals a landscape ripe with innovation yet marked by notable gaps in customer experience. In 2024, Forrester reviewed and evaluated six […]
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How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
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The Future Of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]
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Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession
Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]
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