digital business
Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.
Insights
Blog
Key Findings From The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2025
Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.
Blog
The Total Experience Awaits At Forrester’s CX Summit 2025
Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals.
Nominate Your CX Trailblazing For A Forrester Award
Showcase your customer obsession for all to see. Submit your nomination for Forrester’s Customer-Obsessed Enterprise and Leadership Awards. Winners earn event exposure, recognition, and bragging rights!
Blog
The Artificial Intelligence Action Summit In France: Maintaining The Dialogue On Global AI Regulation
After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.
Blog
Great Digital Banking Experiences Create A Data-For-Value Flywheel
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
Blog
You’re Overlooking The Key To Customer Service Automation: Tacit Knowledge
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.
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Forrester’s 2025 Customer Obsession Awards: Share Your Story Of Creating Your Customers’ Best Journey
Our nomination period is open for our annual Customer Obsession Awards. Tell us how you centered your leadership, strategy, and operations on your customers — you may have the opportunity to share your story on stage at one of our CX Summits.
Blog
Order Management Systems And A Story Of Augmented Evolution
Digital businesses selecting replacement order management systems — or adding pieces on top of their existing one — have a lot of new decisions to make. Get some key insights on the latest solutions in this preview of our new Wave evaluation of the OMS market.
Revive Your CX Outcomes With Strategic 2025 Budget Planning
Watch our 2025 budget planning webinar to learn where to prioritize your budget allocations to reverse CX declines and bolster core competencies.
Blog
2025: The Digital Banking Landscape Is Poised For Another Transformative Year
Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.
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Upgrade Your Sales Game: Three Key Takeaways From Forrester’s Review Of 13 North American Investing Sales Websites
Get three key takeaways from Forrester’s recent review of North American investing sales websites in this preview of a new report.
Blog
Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
Podcast
Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.
Blog
Navigate APAC’s Current Digital Payments Landscape
As we step into 2025, the APAC region stands at the forefront of a global financial transformation. Learn five key trends shaping the digital payments landscape across six key APAC markets in this preview of our new report.
Overhaul Core Competencies With Your 2025 CX Budget
Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.
Blog
Prédictions 2025
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient. Début 2024, j’avais partagé une dizaine de prévisions ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – a analysé la pertinence de nos prévisions en revenant de manière […]
Blog
Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout.
Blog
Is Your Bank Ready For What’s Next In Mobile?
Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.
Blog
Providing A DXP That Is Composable
Learn the attributes of a composable digital experience platform and how it differs from a content management system.
Blog
European Digital Identity: Insights For The Bold And The Ambitious
In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent.
Build An Engine Of Customer Loyalty - And Revenue
Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.
Blog
What The US Election Results Mean For Consumer Spending
With a new administration set to take office in the US in 2025, a different set of economic and trade policies will come into play. Find out how that could impact consumer spending in the next four years.
Blog
How Health Insurers Can Regain The Medicare Advantage
Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.
Blog
New Research — Content Management Systems: Landscape & Trends
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023.
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