Digital Transformation
Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.
Insights
Blog
The Semiconductor Chessboard: Moves That Shape Tech’s Future
As the semiconductor industry moves beyond silicon, strategic decisions about materials, supply chains, and geopolitics are shaping the future of tech. Discover why innovation alone isn’t enough.
Blog
Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
Don't Let Technical Debt Hold You Back
Learn how to reduce technical debt and make the most of technology investments with this playbook.
Blog
From Insight To Impact: Why Value Stream Planning Demands Strong Governance
Despite increasing pressure to deliver business value, many technology organizations still struggle to connect strategic intent with execution. Learn how value stream planning can provide the structure to evaluate which initiatives deliver the most value the fastest.
Blog
Operational Excellence Starts With Truth And Tracking
Struggling with performance decay? Learn the steps one tiger team at a medical device company took to turn dysfunction into dominance in this case study.
Blog
Shaping The Future Of The Digital Workplace (With A Punch): Meet Christy Punch
Digital employee experience is no longer optional — it’s essential. In my first Forrester blog, I share my journey, why I joined Forrester, and what’s top of mind for me as I begin identifying where to focus my research to help clients shape the future of the digital workplace.
Blog
Breaking The AI Adoption Paradox In APAC
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. Our recent Technology & Innovation Summit APAC event revealed how four leading companies are breaking through this paradox — lessons that CIOs and CTOs can apply in their companies.
Blog
How Financial Services Firms Align Business And Technology Strategies In 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
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Today’s Leaders Must Heed AI Advice For Future Disruptors
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog
IAA Mobility Is Still A Car Show
Forrester analysts visited the IAA Mobility trade show in Munich this year. Here’s some of what they saw and some of what they missed.
Blog
The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog
The End Of Business Apps As We Know Them Is Here
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog
Your Mindset And Tech Strategy Are Linked
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
Blog
Build A Center Of Enablement To Tap Into The True Potential Of Digital Adoption Platforms
Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.
Blog
Navigate With Confidence The Migration Options For SAP ECC Customers
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
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Optimize Your Provider Ecosystem For Maximum Business Value
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
Blog
Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog
Google Cloud And Oracle Aggressively Discount To Keep US Federal Business
Both Google Cloud and Oracle announced massive price reductions in their contracts under pressure from the General Services Administration, which oversees federal procurement. Learn more about the specifics and the implications of this shift.
Podcast
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
Podcast
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog
The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
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