Digital Transformation

Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.

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Insights

Blog

The Unifying Power Of Rebranding: HCLTech’s Strategic Transformation

Karen Tran 1 day ago
Get an inside look at how the winner of Forrester’s 2024 B2B Program Of The Year drove a 15.9% year-over-year increase in brand value and a 75% lift in brand recall.
Blog

Announcing The Forrester Wave™: Modern Application Development Services, Q1 2025

Diego Lo Giudice 3 days ago
MAD Services Deliver Cool New Products While Transforming Your Development Capabilities Modern application development (MAD) services represent the next wave in custom application development services. Emerging from the convergence of current and past services such as application development management services (ADMS), digital transformation services (DTS), digital product engineering services (DPES), and broader application modernization services […]

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

2025: The Digital Banking Landscape Is Poised For Another Transformative Year

Aurelie L'Hostis 4 days ago
Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.
Blog

The Enterprise Architecture Tool Market Starts 2025 With A Notable Merger

Stéphane Vanrechem January 10, 2025
In a Forrester landscape report published in May 2024, we predicted that M&A activity would continue to change and disrupt the enterprise architecture management suite (EAMS) market. This trend started in 2023, continued throughout 2024, and now, amazingly, as we enter 2025, the market has reached a further peak.
Blog

A Run On The Bank: Lack Of Headline Failures Hasn’t Changed Consumer Attitudes

David Hoffman December 12, 2024
When Silicon Valley, Signature and First Republic failed last year four out of five US online consumers knew about it. This year, bank failures have been less visible. Find out why and what to expect in the future.
Blog

Choose The Enterprise Architecture Management Suite That Best Supports Your Transformation

Stéphane Vanrechem December 10, 2024
Who are the top vendors in the enterprise architecture management space and what sets them apart? Find out in this preview of the new Forrester Wave™ on enterprise architecture management suites.
Blog

Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Joe Cicman December 5, 2024
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout.
Blog

Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024

Huard Smith December 4, 2024
The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, evaluates the top DBPPs driving digital transformation in banking. Successful digital transformation involves more than just impressive front-end applications — it requires overhauling a complex web of technology infrastructure and tightly coupled systems.
Blog

Is Your Bank Ready For What’s Next In Mobile?

Peter Wannemacher December 4, 2024
Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.
Blog

Fueling The Consumer’s Healthcare Journey — Focusing On Ease And Individualized Care Will Accelerate Trust

Shannon Germain Farraher November 8, 2024
Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. Consumers will choose healthcare organizations that emphasize their needs and that increasingly gather and rely on their feedback to deliver value.
Blog

European Digital Identity: Insights For The Bold And The Ambitious

Tope Olufon November 8, 2024
In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent.
Blog

New Research — Content Management Systems: Landscape & Trends

Chuck Gahun November 7, 2024
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023.
Blog

Embracing AIOps: Transforming IT Operations In The Digital Age

Carlos Casanova October 28, 2024
AIOps is rapidly gaining traction across enterprises and industries. Learn how AIOps can enhance efficiency, reduce downtime, and drive innovation in this new blog series.
Blog

Lead A High-Performing Digital Team

Dan Bieler October 23, 2024
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog

Gone Are The Days Of Networking Infrastructure Choice

Andre Kindness October 1, 2024
One outcome of internal developments or acquisitions is that networking infrastructure choice has evaporated — even if vendors claim otherwise. HPE's recent acquisition of Juniper brings this into focus.
Blog

Using Agile For Change

Dan Bieler September 25, 2024
So you’ve tried agile, but it didn’t deliver what you hoped for. Maybe you faced resistance from employees, or you weren’t able to increase the speed of innovation efforts, or the cost savings that you hoped for didn’t materialize. Whatever the underlying issues, you’re not alone. “Going agile” isn’t easy. Agile doesn’t deliver guaranteed results, […]
Blog

Cross-Functional Org Models Boost Innovation And Operational Efficiency

Dan Bieler September 13, 2024
Cross-functional org models can have a big impact on your digital transformation. Learn how to determine which cross-functional org models are best suited to your business objectives.
Podcast

Digital Doubles Vs. Digital Twins: Unraveling The Distinctions

What It Means August 29, 2024
There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode.
Blog

The 10 Most Important Cloud Trends For 2024

Tracy Woo August 15, 2024
Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
Blog

Announcing The Modern Application Development Services Landscape, Q3 2024

Diego Lo Giudice August 1, 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
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