emerging technology

Emerging technology is reshaping our world. Brands must separate the vaporware from the game-changers, all while contending with technical debt and legacy operations. Read our insights into mastering and driving value with emerging technology.

Insights

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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 12, 2019
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now use to […]
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New Tech: What I Took Away From The American Graphene Summit

Carlton Doty June 5, 2019
Graphene will (eventually) affect all of us, whether we know it or not. I’ll explain later, but first, let’s take a step back and level-set. What is graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the theoretical […]
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Forrester’s Automation Framework

Discover how to manage the automation portfolio to out-think your competition.

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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 4, 2019
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger technology (DLT). Proving the naysayers wrong, TradeLens (the IBM/Maersk global supply chain initiative) welcomed on board two further ocean carriers — CMA CGM and MSC […]
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A Practical Guide To Evaluating Emerging Tech

What It Means May 30, 2019
When emerging tech hype meets reality, businesses can lose. On this episode of What It Means, VP and Principal Analyst Martha Bennett guides businesses through the difficult work of successfully leveraging emerging tech.
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 29, 2019
Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch — possibly in early 2020 and […]
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How To Take Your Customer Value To A Massive New Level

James Staten May 28, 2019
As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report, we show you how the very strongest CX leaders dare to disrupt with technology-driven innovations (TDIs). Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their […]
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The Realities Of Rural 5G Deployment In The US

Glenn O'Donnell May 28, 2019
Early last week, Ajit Pai, the chairman of the US Federal Communications Commission (FCC), announced his approval of the merger of T-Mobile and Sprint. This will result in a third megacarrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […]
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Reviewing Forrester’s 2019 New Tech Predictions — How’d We Do So Far?

Carlton Doty May 15, 2019
Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 14, 2019
Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not surprised — our forecast predicts that by 2023, CMOs will spend nearly $150 billion on various digital marketing channels in […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 9, 2019
A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal, after all. So if Google is vulnerable to disruption, we all […]
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If You Want To Dominate, Then Disrupt

Brian Hopkins May 1, 2019
Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […]
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It’s Spring: Time To Dust Off Forrester’s Blockchain Predictions

Martha Bennett May 1, 2019
More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 29, 2019
A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested in technology-driven innovation and an adaptive model leveraging point-of-service store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […]
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How To Onboard Startups

Oliwia Berdak April 29, 2019
Large corporates and startups seems like a match made in heaven. The former have the customer base, budget, and scale that the latter crave. And startups bring speed and agility and can help enterprises experiment with emerging technologies and business models. There’s even a whole industry of matchmakers — platforms and accelerators that aim to […]
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New Tech Spotlight: A Growing Crop Of RegTech Startups Vie For Unicorn Status

Carlton Doty April 25, 2019
[This post was coauthored by my colleague, Christian Austin.] Of the 16 technology markets Forrester monitors for VC funding trends, the $2.1B raised by regulatory technology (RegTech) ranked 14th in 2018. As such, you’d be forgiven for overlooking a category that doesn’t evoke many buzzwords, hasn’t raised the splashy capital of several other markets, and […]
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The Security And Privacy Implications Of Drones

Merritt Maxim April 22, 2019
Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and agriculture. Yet while drones introduce a range of use cases, the growth of drones also represents a new physical threat that demands the attention of security […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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Do More Than Survive And Advance — Join Us At Forrester’s DT&I Forum To Learn How

Brian Hopkins April 4, 2019
March Madness teams live by an old adage that rarely fails: Survive and advance. This year, we have seen Virginia go from losing to a No. 16 seed in 2018 to being Final Four-bound and both Auburn and Texas Tech surviving near upsets, toppling top seeds, and overcoming major injuries to break brackets across the […]
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Why Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum To Learn More

Matthew Guarini April 1, 2019
In less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that continually raise the bar, so your imperative to transform is stronger than ever. But getting transformation right is essentially just table stakes; innovation really is the new imperative. […]
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PODCAST

Mobile World Congress 2019: Mobile’s Far From Dead

What It Means March 7, 2019
Don’t hold a funeral for mobile just yet. While the shiny promise of emerging technologies like AI may have stolen some of its spotlight, Mobile World Congress 2019 made it clear that mobile is the springboard for future innovations.
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