emerging technology

Emerging technology is reshaping our world. Brands must separate the vaporware from the game-changers, all while contending with technical debt and legacy operations. Read our insights into mastering and driving value with emerging technology.

Insights

Blog

Redesign Your Physical Location To Successfully Welcome Customers Back

Jennifer Wise May 12, 2020
To encourage customers to come back and usher in economic recovery, companies must plan to redesign their physical-location experiences to address customer fears of COVID-19 and their desire to maintain social distancing.
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Blog

How To Decide If An Emerging Marketing Channel Is Right For You

Collin Colburn May 11, 2020
The whole world and economy has changed over the past several months due to the pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. But consumers are seeking entertainment and connection during this time and are increasingly […]
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The CIO In 2020: A Window Of Opportunity Webinar

Learn how to transform your organization with a customer-first mindset while your competitors play wait-and-see this year

Blog

Insurtech Funding Roundup, Q1 2020: Investors Reduce Risk As The COVID-19-Induced Downturn Settles In

Jeffery Williams April 29, 2020
Insurtech funding contracted last quarter amid economic uncertainty. As the pandemic and its aftereffects linger, the outlook remains unclear.
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Blog

In A Crisis, People Want Dependable Technology

Glenn O'Donnell April 23, 2020
If there’s one thing the COVID-19 pandemic has taught businesses, it’s how vital core infrastructure and operations are to an organization’s resiliency and dependability. But where does innovation fit into the new normal?
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Video

Smart Manufacturing Requires A Range Of Technologies To Succeed

Paul Miller April 23, 2020

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Blog

The Promise And Peril Of Apple And Google’s Alliance

Julie Ask April 14, 2020
The new contact tracing partnership provides both optimism and challenges in the fight against COVID-19. Find out how the tracking will work and what its limitations may be.
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Blog

The Next Step In Your Brand’s Digital Journey: Anticipatory Digital Experiences (And How To Deliver Them)

Julie Ask April 9, 2020
Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of services meant to do all things for all people. Business metrics for these same experiences are tied to revenue or self-service rather than […]
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Forrester’s Automation Framework

Discover how to manage the automation portfolio to out-think your competition.

Blog

Say Cheese: Snap’s Spectacles 3 Enhance Snapchats With Augmented Reality

Julie Ask April 7, 2020
Mixed reality experiences run the gamut from augmented reality (AR) mobile apps to try-on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training. Spectacles 3, the latest camera-equipped sunglasses from Snap, marks a large improvement from Spectacles 2 (launched in April 2018). With two cameras instead of one, Spectacles […]
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Webinar

Executive Spotlight: Top Priorities For APAC Business And Technology Leaders

April 6, 2020
Learn how Forrester can help technology providers to understand the focuses of their customers and explore how trends like automation, AI and other emerging technologies are impacting business priorities.
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Blog

The Future Of Technology And Innovation 2020

Brian Hopkins April 6, 2020
The pandemic has set a new standard for the pace of change. In the past, we have euphemized “overnight disruption” to mean a few months to a few years for changes to unfold, which seemed fast. We live in a new world, where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with. This week, I am excited to announce […]
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Blog

Apple Ups The Ante On AR With LiDAR Scanner In New iPad Pro

Julie Ask March 25, 2020
First, what is LiDAR? It is an acronym for light detection and ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce back. By doing so, it can understand the distance objects are from the iPad and build a more detailed understanding […]
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Blog

Partner With Telecom And Networking Empowerers For Tech-Driven Innovation Gains

James Staten March 4, 2020
At the PTC’20 conference earlier this year, I hosted a session with Asian finance investment leaders on why tech-driven innovations should be prioritized to ensure your company’s future market leadership. My panelists in this session were: Carlos Katsuya, chief investment officer and head of telecom, media, and technology for Asia, Europe, and MENA regions at […]
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Blog

Call For Entries: The 2020 Enterprise Architecture Awards

Gene Leganza March 2, 2020
Digital transformation, innovation, and customer obsession top businesses’ strategic agendas. Enterprise architecture (EA) teams must enable these goals with the right technology roadmap and with internal operating models that can help enterprises attain their goals. EA programs have left behind their old role of centralized and largely disengaged planning and have moved pragmatically into making […]
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Blog

Limitations Of Augmented Reality: Lessons Learned From Laan Labs

Julie Ask February 26, 2020
I had the opportunity to speak with the founders of Laan Labs today — Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of augmented reality (AR) today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of […]
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Blog

Cloud, Edge, And Beyond

James Staten February 26, 2020
At the PTC’20 conference in Hawaii earlier this year, myself, Joe Weinman from XFORMA LLC, and Dave Temkin from Netflix conducted a power session on how new networking technologies (such as 5G), plus emerging software, computing, and storage approaches, are driving massive corporate IT transformations. These technologies are coming together to help clients drive up […]
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Blog

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
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Blog

Computer Vision Joins The Fight Against Coronavirus

Guannan Lu February 21, 2020
In China, local tech companies have worked to slow the spread of the illness, demonstrating the potency and real-world value of emerging technologies.
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Blog

China Pacific Insurance Transforms Claims Management With Computer Vision

Guannan Lu February 4, 2020
CPIC improves CX while saving up to $15 million by providing claims adjusters with an app that leverages computer vision.
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Blog

AI Solution Development Requires Trusted Cooperation For The Long Haul

Guannan Lu January 29, 2020
Many AI practitioners and those exploring AI solutions expect to reap the benefits of AI technologies simply by adopting licensed API services in the cloud. However, in many cases, an out-of-the-box solution is not enough to solve ongoing business challenges. A three-month pilot implementation is usually only enough to demonstrate the value of the concept […]
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Blog

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Madeline Cyr January 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […]
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