emerging technology

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AI Creates The CRISPR For Corporate DNA

Michele Goetz March 1, 2019
Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs. How those combine will have a specific outcome for the business, and even the overall sequence […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 13, 2019
Lessons From Toy Land: Digital Strategy Beats Digital Marketing Mattel and Hasbro announced earnings this week. Both saw sales decline from the collapse of Toys”R”Us. But Mattel’s sales declined only 5% while Hasbro’s declined 13%, and Wall Street applauded the difference. Why? Because Mattel has been aggressively pursuing a digital products and channels strategy, extending […]
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New Tech Spotlight: Let’s Get Real About Extended Reality

Carlton Doty February 4, 2019
This morning, I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the eight-year-old eCommerce company is dipping its toes back into augmented reality (AR). The rub is that the auto-magical feature is only available to people on Warby Parker’s iOS app for iPhone X or later. I guess Android and […]
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Tech-Driven Innovation: The Inevitable And Revolutionary Future Of IT

Sharyn Leaver January 30, 2019
Technology has changed virtually everything: the way we work, the way we live, the way we play, and, at a basic level, how humans relate to each other. On the business front, it has fueled the power shift from institutions to customers, powered the emergence of startups and super-scaled platforms that are undercutting and remaking […]
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Why HPE Walked Away From Quantum Computing . . . And Where It Went Instead

Brian Hopkins January 22, 2019
I’ve dedicated a fair number of research cycles to understanding quantum computers over the last 18 months because I believe they eventually will be revolutionary. That said, I think they have a long way to go, as I explain in my recent blog post about IBM’s quantum computing announcement at CES 2019. In this podcast, […]
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New Tech Spotlight: Security Technology Takes Center Stage

Carlton Doty January 14, 2019
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
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IBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey

Brian Hopkins January 14, 2019
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing system to mean that it is time to put quantum on your tech road map? The short answer is “no” — but, […]
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Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Martha Bennett January 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […]
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LIFT Your Emerging Tech Efforts To The Next Level — Part 2

James Staten November 27, 2018
The Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2018, shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth.  By following the LIFT framework of activities consistently, CIOs […]
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LIFT Your Emerging Tech Efforts To The Next Level

James Staten November 19, 2018
Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to:  Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […]
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Your People Problem With Emerging Technology And Innovation

Brian Hopkins November 14, 2018
Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the reason for this is easy to understand: Exponential changes such as Moore’s law in the past and Metcalfe’s law today are accelerating the pace of business. In a recent study of […]
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Predictions 2019: Steady Evolution In Blockchain Will Continue, Unless Disillusionment Causes A “Winter”

Martha Bennett November 7, 2018
“The visionaries will forge ahead; those hoping for immediate industry and process transformation will give up.” This was the opening sentence of my blog post accompanying Forrester’s DLT/blockchain predictions for 2018. I’m repeating it here, because it’ll continue to hold true for 2019 — with one proviso: There’s a real risk that we’ll experience the beginning […]
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Predictions 2019: Expect A Pragmatic Vision Of AI

Michele Goetz November 6, 2018
Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence. This prediction came true: Firms continued with AI experiments that lacked meaningful results. Adoption has now slowed (51% adoption in 2017; 53% adoption in 2018). And budgets remain low in contrast to the ROI and transformation expectations for AI (under $2M […]
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Predictions 2019: The Ebb And Flow Of VC Dough

Carlton Doty November 6, 2018
Marc Andreessen once said, “Raising venture capital is the easiest thing a startup founder is ever going to do.” That’s a bit of hyperbole from Marc, but there’s a lot of truth to it if one’s timing is right. Technology startup markets can go through periods of irrational exuberance in which money seems to grow on trees. Those […]
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Predictions 2019: Employee Experience Moves To Center Stage

Samuel Stern November 5, 2018
Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of. Employees are quitting their jobs at the fastest rate since 2001.[i] What’s more, companies that care about […]
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How To Navigate The Corporate And Startup Dance

Carlton Doty October 30, 2018
(By Carl Doty at Forrester Research and Nader Ghaffari at Venture Scanner) Successfully engaging with the startup community will not only give corporations a competitive advantage but can also mean the difference between future relevance or demise. As a result, corporations of all sizes are launching innovation programs. The corporations’ objectives are chiefly to understand […]
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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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