emerging technology

Emerging technology is reshaping our world. Brands must separate the vaporware from the game-changers, all while contending with technical debt and legacy operations. Read our insights into mastering and driving value with emerging technology.

Insights

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What Will Mobile Commerce Look Like In 2030?

Sucharita Kodali November 5, 2019
mCommerce in 2030 will not be mini eCommerce. In an upcoming stream of research, my colleague Julie Ask and I asked a simple question: What will mCommerce look like in 2030? We identified six technology categories that will be key in evolving your company’s future mobile solution. And since mobile advances will affect each sector […]
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Predictions 2020: Edge Computing Makes The Leap

Abhijit Sunil November 4, 2019
Find out what Forrester analysts predict will happen in the edge computing market in 2020.
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Forrester’s Automation Framework

Discover how to manage the automation portfolio to out-think your competition.

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Predictions 2020: Distributed Ledger Technology Moves Beyond Proof Of Concept

Martha Bennett November 1, 2019
In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.
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Predictions 2020: RegTech Funding Will Explode As VC Investments In Other Markets Cool

Carlton Doty November 1, 2019
Tighter investor scrutiny will moderate venture capital and private equity investments. Meanwhile, regulatory technology funding will soar. Read our predictions.
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Ten Things Smartphone Makers Should Do To Compete With Apple

Julie Ask October 31, 2019
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
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Economic Uncertainty And Unicorn Carnage Spells Opportunity For Corporate VCs

Carlton Doty October 7, 2019
As speculation about recession and economic uncertainty grows, many VCs are tempted to tighten investments next year. That would be a big mistake. Find out why.
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Breaking Down The 10 Need-To-Know Emerging Technologies

James Staten October 2, 2019
The world of emerging tech by nature is fast-moving and ever-changing, and consequently, it’s difficult to get a handle on the state of the various markets, not to mention leveraging them in driving business innovation. Forrester’s emerging tech spotlights have previously identified and characterized the various emerging technologies that are worth your time. In order to help you figure out how to best consume them, Will McKeon-White and I did our best to help simplify this shifting landscape in our latest […]
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The “Be Here Now” Phone: A Conversation With Light CEO Kaiwei Tang

David Truog September 26, 2019
Does time spent on your smartphone sometimes feel like it’s pulling you away from real life? And is the pull hard to resist? There’s a reason it feels that way.
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Embed AI In Your Digital Supply Chain To Win, Serve, And Retain Customers

George Lawrie August 13, 2019
Read an overview of the three main ways AI can augment supply chain management operations.
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 12, 2019
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now use to […]
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New Tech: What I Took Away From The American Graphene Summit

Carlton Doty June 5, 2019
Graphene will (eventually) affect all of us, whether we know it or not. I’ll explain later, but first, let’s take a step back and level-set. What is graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the theoretical […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 4, 2019
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger technology (DLT). Proving the naysayers wrong, TradeLens (the IBM/Maersk global supply chain initiative) welcomed on board two further ocean carriers — CMA CGM and MSC […]
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PODCAST

A Practical Guide To Evaluating Emerging Tech

What It Means May 30, 2019
When emerging tech hype meets reality, businesses can lose. On this episode of What It Means, VP and Principal Analyst Martha Bennett guides businesses through the difficult work of successfully leveraging emerging tech.
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 29, 2019
Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch — possibly in early 2020 and […]
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How To Take Your Customer Value To A Massive New Level

James Staten May 28, 2019
As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report, we show you how the very strongest CX leaders dare to disrupt with technology-driven innovations (TDIs). Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their […]
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The Realities Of Rural 5G Deployment In The US

Glenn O'Donnell May 28, 2019
Early last week, Ajit Pai, the chairman of the US Federal Communications Commission (FCC), announced his approval of the merger of T-Mobile and Sprint. This will result in a third megacarrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […]
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Reviewing Forrester’s 2019 New Tech Predictions — How’d We Do So Far?

Carlton Doty May 15, 2019
Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 14, 2019
Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not surprised — our forecast predicts that by 2023, CMOs will spend nearly $150 billion on various digital marketing channels in […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 9, 2019
A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal, after all. So if Google is vulnerable to disruption, we all […]
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If You Want To Dominate, Then Disrupt

Brian Hopkins May 1, 2019
Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […]
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