Future of Work
The future of work refers to how business and workplaces will change and shift over time. Forrester’s future of work research team continuously analyzes a variety of changing trends to produce unique perspectives on how business and technology trends will impact workers across industries and geographies. From hybrid work to automation technology to talent shortages, the future of work is constantly changing and Forrester will continue to track it and analyze it.
Insights
Blog
Introducing TCQ, Forrester’s Technology Change Quotient
How can you prepare your employees to become adaptable learners who quickly embrace and master each new wave of technology change? Forrester's technology change quotient (TCQ) can help. Find out what TCQ is and how you can leverage it in this post.
Blog
It’s Not About “Nice”
Over the last week, several of my colleagues have forwarded me recently published articles about the “end of nice management.” No, I’m not going to link them because I’m not here to spread bad advice.
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
Blog
AI Job Cuts Reveal Which Jobs Deliver The Most (Perceived) Value
Your organization has likely created lots of paperwork and processes, and you signed up to manage this as outlined in your original job description. Now, you may be replaced by AI. Get some useful guidance on why this is happening and how you can recognize it.
Blog
Your Return-To-Office Policy Isn’t Working
Most return-to-work policies are not being complied with. Find out why and what you can do in this preview of our new report.
Blog
Lead Yourself (Before Leading Others) In Volatile Times
To lead your people through volatility, first take the time to lead yourself. Learn how to apply one of our frameworks to yourself and restore your own calm and confidence in these volatile times.
Blog
Agentic AI Strengthens Digital Adoption Platform Offerings
Digital adoption platform (DAP) providers have always been at the forefront of integrating automation into workflows, so integrating agentic AI is a logical next step. Learn the agentic AI use cases that DAP vendors are exploring to further boost performance.
Blog
The Tech Exec’s Guide To Decoding Cybersecurity Vendor Performance
Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
Blog
XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
Blog
What You Can Learn From Shopify’s CEO’s Memo On Workforce AI
A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.
Podcast
Put Employees At The Center Of Your AI Strategy
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.
Blog
It’s Not Your Automation; It’s Your Change Management
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
Blog
Vibe Coding: Innovation Or Chaos?
In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves.
Blog
Reorg Ready: How Leaders Can Communicate Through Organizational Transformations
Learn how B2B leaders can mitigate the risks inherent in reorganizations and foster a sense of stability and confidence.
Blog
Why The “AI Agent As Coworker” Narrative Is The Future
AI agents have a promising future as innovative coworkers, and their presence is already being felt despite the inflated hype and current limitations.
Blog
The “AI Agent As Coworker” Narrative Is Nonsense
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. Here, Anthony takes a skeptical perspective, while in his blog, Seth (ever the optimist) makes his case for a more positive view of AI agents. An ad campaign has been running on bus shelters across […]
Podcast
AI Agents Vs. Agentic AI: Definitions And Use Cases
What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister discuss the nuances of the two and use cases for both.
Podcast
How Coach-Like Managers Build Better Teams
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.
Blog
The Forrester Wave™: Knowledge Management Solutions, Q4 2024 — Insights
The past decade has seen little advancement in knowledge management (KM) technologies, but now KM solutions are changing right before our eyes.
Blog
Google Pressures Microsoft 365 By Adding Gemini To Workspace For (Mostly) Free
Today, Google announced that it will include “the best of Google AI” in its Workspace Business and Workspace Enterprise plans, without the need to purchase an add-on. Will this make Workspace more competitive against Microsoft 365?
Blog
The Automation Paradox Strikes Again: Lessons From Woolworths “Amazon Era” Productivity Play
Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace.
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