high tech
The challenge for high tech firms: Ditch the buzzwords, move past product talk, and develop a deep understanding of the issues and challenges of the buyers you are trying to serve. Read our advice.
Insights
Webinar
Unveiling The Top 10 Emerging Technologies Of 2025
Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
Blog
VMware/Siemens: A Cautionary Tale About The Risks Of Software And Services Licensing
Litigation has become the default method for companies to resolve disagreements, force accountability, and establish recourse for everything from breach-related failures to contractual disagreements. A recent lawsuit filed by VMware (now owned by Broadcom) against its customer, Siemens’ US operations, for alleged use of unlicensed software is not unique and should serve as a stark […]
Blog
Visualize, Control, And Optimize Your Spend With Software Asset Management Tools
In a climate of economic and political uncertainty, tech budgets are under pressure. According to Forrester’s Industry- And Customer-Supporting Software Survey, 2025, 23% of organizations cite budget as their number one software challenge.
Blog
Salesforce Launches Agentforce: What Technology Leaders Need To Know
Learn the ins and outs of building and operating AI agents on Agentforce in this review of Salesforce’s TDX developer conference.
Blog
Call For Entries: The 2025 Enterprise Architecture Awards
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year’s awards and how to apply here.
Blog
Call For Entries: 2025 Forrester Technology Awards
Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. […]
Blog
Siemens Data Center Analyst Event Touches On A Variety Of Topics
Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.
Discover 10 Top Emerging Technologies For 2025
Be among the first to explore the emerging technologies set to transform industries and redefine strategies. Join our live webinar with Forrester VP Brian Hopkins on May 21. Exclusive insights + live Q&A!
Blog
It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Blog
US Tech Spending Defies The Economic Slowdown To Hit $2.7 Trillion In 2025
Despite persistent inflation and a cooling labor market, US tech spending is forecast to grow by 6.1% in the US in 2025 to reach a staggering $2.7 trillion. Find out what’s driving this growth and what tech leaders can expect in 2025.
Blog
Global Technology Spending In 2025 Will Reach $4.9 Trillion With Robust 5.6% Growth
Forrester’s latest global technology market forecast shows robust growth of 5.6% in 2025 driving the market to $4.9 trillion. Learn what’s generating this growth and how to plan for the year ahead.
Blog
Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper
The Department of Justice's action to block the Juniper acquisition won't save innovation in networking. No matter whether or not the acquisition proceeds, customers will benefit if they are put front and center.
Blog
NetApp Focuses On Storage And Exits FinOps
Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot.
Blog
What We Saw At AWS re:Invent 2024
AWS may have been caught off guard by the sudden rise of generative AI, but now it’s coming for the competition from every possible angle. Get our key takeaways from AWS re:Invent 2024.
Podcast
Are We Nearing The End Of The Google Era?
Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.
Blog
Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors
After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.
Webinar
Predictions 2025 Webinar: Technology & Security
Find out where AI, cloud, and infrastructure are headed in 2025 by watching the on-demand replay of our 2025 predictions for technology and security.
Blog
Forrester’s 2024 Technology Strategy Impact Award Winner And Finalists For APAC
What does high-performance IT Iook like? Read about the technology strategy that won Macquarie’s Banking and Financial Services group this year’s Technology Strategy Impact Award for the APAC region.
Podcast
Lessons Learned From The CrowdStrike Outage
On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode, VP and Research Director Amy DeMartine and Principal Analyst Allie Mellen discuss the lessons learned from the outage and what steps security and business leaders should take as a result.
Blog
Avoiding Digital Imperialism In The Age Of AI
As AI becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customers, and organizations, it’s crucial to prevent a scenario where the concentration of power in the tech sector leads to a new form of digital dominance.
More posts