Innovation

Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.

Discover how Forrester supports IT leaders.

Insights

Blog

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Frederic Giron 2 days ago
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog

AI And Generative AI For The Software Development Lifecycle

Diego Lo Giudice 3 days ago
Learn six key points that a TuringBot pilot program should address.

Budget Your 2024 Cloud And AI Priorities Wisely

Download our 2024 Planning Guide for Technology Architecture & Delivery Leaders to learn where cloud, data center, software, and emerging tech budgets are shifting.

Podcast

How Tech Leaders Can Become Innovation Orchestrators

What It Means August 24, 2023
The key to successful innovation is making it widespread, not siloed. But whose job is that? In this episode, VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik discuss the technology executive’s role in driving innovation.
Blog

Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Naomi Marr August 7, 2023
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog

Maximize The Value That You Get From Partners — A New Forrester Tech Exec Priority

Ted Schadler July 18, 2023
Learn the five co-innovation competencies that make up the new partner priority in the Forrester Decisions for Technology Executives service.
Blog

How Embracing “Resilience By Design” Enables Innovation

Naveen Chhabra July 12, 2023
What does badminton have to do with resilient technology strategies? Find out in this sneak preview of our upcoming Technology & Innovation North America event.
Blog

Starting The Conversation: Plan Right For Acute Care At-Home Programs

Shannon Germain June 23, 2023
With acute home care adoption slowly ticking up, challenges are building. Not the least of these: The model hinges on a coordinated delivery of a complex set of services and uncertain reimbursement under a current waiver that’s up for redetermination in 18 months. Here are three key things that you should do now to plan for a successful acute care at-home program.

2024 Tech Budget Missteps You’ll Want To Avoid

Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.

Blog

Stories Are Key To Successful Innovation

Paul Miller June 22, 2023
Leadership storytelling helps executives at future fit organizations drive successful innovation throughout the innovation lifecycle.
Blog

Introducing The Financial Services CRM Landscape, Q2 2023

Kate Leggett June 14, 2023
Industry CRM is a clear choice in economic downturns for companies that are looking to get sustainable value from their tech investments. Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech. At Forrester, we see financial services firms […]
Blog

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Leslie Joseph June 5, 2023
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

What’s Driving The $2 Trillion Technology Services Market?

Ted Schadler May 11, 2023
Learn the answer — and what’s driving the tremendous growth.

Get Bullish On These 2024 Tech Budget Line Items

Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.

Blog

Can Synthetic Data Help Deliver On The Promise Of AIOps?

Carlos Casanova May 9, 2023
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
Blog

Knowledge Management, I’d Like To Introduce My New Friend, Generative AI

Julie Mohr May 2, 2023
The promise of AI in knowledge management has lingered on the fringes for years — the application of AI was just outside of possible and not quite ready for prime time. And then into the room walked our new friend, generative AI. It has turned the knowledge management world upside down.
Blog

The New Major Cloud Adopters: Financial Services

Tracy Woo May 1, 2023
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog

Practice Responsible Design — It’s A Matter Of Trust

Aurelie L'Hostis April 26, 2023
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
Blog

Four Ways Innovation Networks Drive Real Business Benefits

Bernhard Schaffrik April 24, 2023
One of the key components of a future fit technology strategy is finding new ways of tapping into partners’ innovation capabilities. Learn how innovation networks can help.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Building An Insights-Driven Strategy: Where Do You Start?

Kim Herrington April 19, 2023
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
Blog

AI-Powered Rap Song Heralds New, Unprecedented Experiences

Zhi Ying Barry April 12, 2023
Generative AI opens new possibilities for quickly delivering novel experiences. But with great power comes great responsibility.
Blog

Cloud Powers Retail Through The Economic Slowdown

Tracy Woo April 10, 2023
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
More posts