Innovation
Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.
Insights
Blog
Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog
AI And Generative AI For The Software Development Lifecycle
Learn six key points that a TuringBot pilot program should address.
Budget Your 2024 Cloud And AI Priorities Wisely
Download our 2024 Planning Guide for Technology Architecture & Delivery Leaders to learn where cloud, data center, software, and emerging tech budgets are shifting.
Podcast
How Tech Leaders Can Become Innovation Orchestrators
The key to successful innovation is making it widespread, not siloed. But whose job is that? In this episode, VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik discuss the technology executive’s role in driving innovation.
Blog
Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog
Maximize The Value That You Get From Partners — A New Forrester Tech Exec Priority
Learn the five co-innovation competencies that make up the new partner priority in the Forrester Decisions for Technology Executives service.
Blog
How Embracing “Resilience By Design” Enables Innovation
What does badminton have to do with resilient technology strategies? Find out in this sneak preview of our upcoming Technology & Innovation North America event.
Blog
Starting The Conversation: Plan Right For Acute Care At-Home Programs
With acute home care adoption slowly ticking up, challenges are building. Not the least of these: The model hinges on a coordinated delivery of a complex set of services and uncertain reimbursement under a current waiver that’s up for redetermination in 18 months. Here are three key things that you should do now to plan for a successful acute care at-home program.
2024 Tech Budget Missteps You’ll Want To Avoid
Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.
Blog
Stories Are Key To Successful Innovation
Leadership storytelling helps executives at future fit organizations drive successful innovation throughout the innovation lifecycle.
Blog
Introducing The Financial Services CRM Landscape, Q2 2023
Industry CRM is a clear choice in economic downturns for companies that are looking to get sustainable value from their tech investments. Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech. At Forrester, we see financial services firms […]
Blog
Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog
The Case For The Innovative Product Manager
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog
What’s Driving The $2 Trillion Technology Services Market?
Learn the answer — and what’s driving the tremendous growth.
Get Bullish On These 2024 Tech Budget Line Items
Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.
Blog
Can Synthetic Data Help Deliver On The Promise Of AIOps?
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
Blog
Knowledge Management, I’d Like To Introduce My New Friend, Generative AI
The promise of AI in knowledge management has lingered on the fringes for years — the application of AI was just outside of possible and not quite ready for prime time. And then into the room walked our new friend, generative AI. It has turned the knowledge management world upside down.
Blog
The New Major Cloud Adopters: Financial Services
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog
Practice Responsible Design — It’s A Matter Of Trust
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
Blog
Four Ways Innovation Networks Drive Real Business Benefits
One of the key components of a future fit technology strategy is finding new ways of tapping into partners’ innovation capabilities. Learn how innovation networks can help.
Separate Generative AI Fact From Fiction
Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.
Blog
Building An Insights-Driven Strategy: Where Do You Start?
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
Blog
AI-Powered Rap Song Heralds New, Unprecedented Experiences
Generative AI opens new possibilities for quickly delivering novel experiences. But with great power comes great responsibility.
Blog
Cloud Powers Retail Through The Economic Slowdown
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
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