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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini 4 days ago
Lessons From Toy Land: Digital Strategy Beats Digital Marketing Mattel and Hasbro announced earnings this week. Both saw sales decline from the collapse of Toys”R”Us. But Mattel’s sales declined only 5% while Hasbro’s declined 13%, and Wall Street applauded the difference. Why? Because Mattel has been aggressively pursuing a digital products and channels strategy, extending […]
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Accelerate Innovative Digital Transformation

Nigel Fenwick January 30, 2019
Quick video perspective on applying design thinking to business strategy.
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IBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey

Brian Hopkins January 14, 2019
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing system to mean that it is time to put quantum on your tech road map? The short answer is “no” — but, […]
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China Takes The Moonshot Advantage

James Staten January 7, 2019
The origin of the term “moonshot” — used to describe the most advanced, disruptive innovations — has returned again as an innovation focus of its own. Last week, the China National Space Administration (CNSA) disrupted its competitors, such as NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.   The CNSA’s own “moon shot” […]
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Farming Innovation And Climate Change Adaptation

Stephanie Balaouras December 12, 2018
Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues. To get a sense for the potential impact of such innovation, a new Forrester report, “Disruptive Innovations Are Happening In Every Industry” by James Staten and Michele Pelino is a must-read for CIOs […]
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LIFT Your Emerging Tech Efforts To The Next Level — Part 2

James Staten November 27, 2018
The Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2018, shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth.  By following the LIFT framework of activities consistently, CIOs […]
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Reflection On Web Summit 2018

Dan Bieler November 16, 2018
Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology. The large presence of startups and fast pace of presentations across many different stages give Web Summit a particular edge. It is impossible for a single […]
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Your People Problem With Emerging Technology And Innovation

Brian Hopkins November 14, 2018
Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the reason for this is easy to understand: Exponential changes such as Moore’s law in the past and Metcalfe’s law today are accelerating the pace of business. In a recent study of […]
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Predictions 2019: Digital Leaders Reboot To Hedge Against A Downturn

Jacob Morgan November 7, 2018
Forrester predicted in 2018 that digital would reach the hard stuff, the core of business: organization structure, operating models, and endless discussion of platforms. These themes are far from done; however, 2019 sees a distinct shift in emphasis — winter is coming. In 2019, economic uncertainty stalks the halls, and budgets will see pressure. Many firms […]
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How To Fail And Not Get Fired

Martin Gill October 30, 2018
For years now we’ve been promoting the concept of “fail fast” as if failure is awesome, something to aspire to. In many ways, it is. Thomas J. Watson Sr., the chairman of IBM in its industrial heyday, advised “If you want to succeed, double your failure rate.” I can find you a dozen similar quotes, […]
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Three More Ways To Advance Your Innovation Efforts

James Staten October 23, 2018
As our research has shown, most companies today have pretty immature innovation efforts, and one of the biggest holdbacks is their corporate culture. Sadly, most humans fear change, and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […]
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Can Robots Grow Up To Be More Human?

Vijay Raghavan October 18, 2018
Context And Timing Is Critical For Robots And Humans To Work Well Together
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Volkswagen Partners With Azure To Drive Transportation Innovations

James Staten October 17, 2018
Volkswagen’s recent announcement of its decision to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts that transportation leaders are taking to position themselves as customer experience leaders. The objective of Volkswagen Automotive Cloud is to transform the company to a digital-services-driven business. While the […]
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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

James Staten September 26, 2018
Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]
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Money For Nothin’ And Stocks For Free

Vijay Raghavan September 25, 2018
JPMorgan enters the retail investing price war.
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Wanted: Fintech Expert

Oliwia Berdak September 19, 2018
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger. But it’s not just the unicorns that firms are hunting. They’re also chasing the wolpertinger. […]
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Best Buy's GreatCall Expands Its Adjacent Industry Disruption

James Staten August 20, 2018
Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products: GreatCall, a San Diego-based startup offering health and medical alert devices and services. Most retailers’ “innovations” have been incremental digital tech investments that extend their retail value proposition and customer value. It’s great to see Best Buy investing […]
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Cloud Empowers Innovations

James Staten July 25, 2018
This value was strongly reinforced at Google Cloud Next ’18 this week. Several enterprises talked through how cloud services like Google Cloud Platform are not just sources of application agility and on-demand infrastructure but are platforms providing high-value access to technology chains they can leverage confidently for innovation efforts. For example, Larry Colagiovanni, vice president […]
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Seeking Magic Moments — Why It’s Time To Tune Up Your Digital Experience Stack

Allen Bonde July 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. It also captures a moment in time in words and song that reminds us of the power of storytelling, […]
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Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Bobby Cameron July 13, 2018
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed firms rapidly take advantage of emerging technologies: working with new technologies in the lab, discovering new business possibilities enabled by these technologies, and then […]
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