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Take Action Now To Plan For The Future Of Work

J.P. Gownder April 12, 2019
We’re just a month away from Forrester’s Digital Transformation & Innovation 2019 Forum, where my Forrester colleagues and leaders from a wide array of companies will be sharing our vision for how technology will drive the next wave of innovation. I hope you’ll join us in Chicago, May 14–15. This isn’t your grandfather’s outdated approach such […]
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Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Anjali Lai April 11, 2019
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold. The reality today is that: Businesses struggle […]
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Digitalization In Industry — Observations From Hannover Messe 2019

Dan Bieler April 5, 2019
Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.
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Do More Than Survive And Advance — Join Us At Forrester’s DT&I Forum To Learn How

Brian Hopkins April 4, 2019
March Madness teams live by an old adage that rarely fails: Survive and advance. This year, we have seen Virginia go from losing to a No. 16 seed in 2018 to being Final Four-bound and both Auburn and Texas Tech surviving near upsets, toppling top seeds, and overcoming major injuries to break brackets across the […]
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Why Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum To Learn More

Matthew Guarini April 1, 2019
In less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that continually raise the bar, so your imperative to transform is stronger than ever. But getting transformation right is essentially just table stakes; innovation really is the new imperative. […]
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FORRward: A Quick Weekly Read For Tech And Marketing Execs

Matthew Guarini March 20, 2019
It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and buildings started collapsing that civil engineers and architects had to get licensed. Now that airplanes are falling out of the sky due to automation (AKA, […]
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Atoms Get Their Revenge At The Intelligent Edge

Brian Hopkins March 11, 2019
My colleagues J. P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge. By that we mean that so much of our attention has been focused on digital business […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini March 11, 2019
There Is A Tech Talent Gap . . . No Wait, There Isn’t  Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical imbalance in supply/demand, and data showing that there could be more than 1 million computer programming jobs unfilled by […]
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Countdown To Forrester’s CX Sydney 2019 Forum

Michael Barnes March 5, 2019
Change The Game By Embracing Radical CX Innovation OK, so you’ve elevated and transformed your customer experience (CX) practices over the past five (or more) years. These practices have become more professional, more analytical, and more focused on business impact. But there’s one area where many of us still fall short: innovation. I’m not talking […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 25, 2019
Are We Running Out Of Ideas? As the pace of disruption accelerates, there is an increasingly important focus being put on innovation. Now along comes some work published in the MIT Technology Review by economists from MIT, Harvard, and Boston University, “AI is reinventing the way we invent,” that highlights how the increasing amount of […]
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Innovation Platforms — Not Software-Only

James Staten February 25, 2019
Every enterprise should be using an innovation platform to help track, drive, and evaluate its innovation efforts. However, do not limit this effort to an innovation management software solution. As noted by my colleague, Dan Bieler, you need a continuum of collaboration tools. To help address this, the leading innovation platforms today have added on […]
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Embrace Specialist Tools To Drive Sustainable Innovation

Dan Bieler February 22, 2019
Successful tools and tech support broad and fluctuating levels of participation in innovation, both inside and outside the organization.
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 20, 2019
A Road Map To Lose Your Technology Mandate CIOs have historically run technology innovation efforts, but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 13, 2019
Lessons From Toy Land: Digital Strategy Beats Digital Marketing Mattel and Hasbro announced earnings this week. Both saw sales decline from the collapse of Toys”R”Us. But Mattel’s sales declined only 5% while Hasbro’s declined 13%, and Wall Street applauded the difference. Why? Because Mattel has been aggressively pursuing a digital products and channels strategy, extending […]
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VIDEO

Accelerate Innovative Digital Transformation

Nigel Fenwick January 30, 2019
Quick video perspective on applying design thinking to business strategy.
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IBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey

Brian Hopkins January 14, 2019
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing system to mean that it is time to put quantum on your tech road map? The short answer is “no” — but, […]
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China Takes The Moonshot Advantage

James Staten January 7, 2019
The origin of the term “moonshot” — used to describe the most advanced, disruptive innovations — has returned again as an innovation focus of its own. Last week, the China National Space Administration (CNSA) disrupted its competitors, such as NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.   The CNSA’s own “moon shot” […]
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PODCAST

Why Corporations Are Bad At Engaging Startups

What It Means December 27, 2018
Corporations can gain much-needed innovation by engaging startups. But as VP, Emerging Technology Research Carl Doty and Venture Scanner CEO Nader Ghaffari explain, most corporations lack the full-sector view and unbiased advice necessary to make the best decision.
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Farming Innovation And Climate Change Adaptation

Stephanie Balaouras December 12, 2018
Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues. To get a sense for the potential impact of such innovation, a new Forrester report, “Disruptive Innovations Are Happening In Every Industry” by James Staten and Michele Pelino is a must-read for CIOs […]
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LIFT Your Emerging Tech Efforts To The Next Level — Part 2

James Staten November 27, 2018
The Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2018, shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth.  By following the LIFT framework of activities consistently, CIOs […]
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