The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World
The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g., wearables, connected cars, etc.) and non-owned IoT devices […]
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
Securing executive buy-in for any digital investment requires a detailed and carefully articulated business case. The case for investment in digital track and trace solutions serves as an example for any CIO looking to get backing for an internet of things (IoT) project. As with IoT, track and trace solutions require committed information sharing and […]
In volatile market conditions, conservative industrial giants must move faster to survive. And this digital transformation of traditional manufacturing firms cannot — must not — simply be about making existing industrial processes more efficient. They must recognise the opportunity to use digital as a way to create more sustainable and profitable customer relationships, continuously aligning […]