organization

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Answers To An Agile FAQ: People Over Process

Margo Visitacion February 28, 2019
What Our Clients Tell Us All The Time . . . “Our organization has gone to great lengths to become Agile, and we are well on our journey, but there is friction between our org and those within the company who have not yet transitioned to Agile practices.” Agile teams feel bogged down and relevant […]
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Empower Autonomous Teams To Accelerate Digital Delivery

Martin Gill July 20, 2018
The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise krakenlike to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […]
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Organizational Design Needs Deep-Rooted Change

Sharyn Leaver July 9, 2018
Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change . . . . . . and then they return to their reality. The entrenched design of their companies’ organization holds them back. Our research asserts that any modern organization needs […]
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PODCAST

The Future Of Organizations

What It Means June 28, 2018
Forrester Vice President and Group Director Sharyn Leaver discusses the future of organizations — what companies will look like, how they will function, and how they’ll be managed to maximize agility and efficiency in the not-so-distant future.
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Wanted: Professionals Involved In Their Firm’s AI Strategy — Take Forrester’s Latest Survey!

Elizabeth Cullen May 1, 2018
Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […]
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Wanted: Professionals Involved In Their Firm's AI Strategy — Take Forrester's Latest Survey!

Elizabeth Cullen May 1, 2018
Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […]
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The State Of Digital Business 2016 To 2020

Nigel Fenwick December 8, 2015
In the first in a series of reports examining the results of our latest survey on digital business, conducted in partnership with Odgers Berndtson, I look at executive perception of the impact of digital on their business. It turns out executives are hugely optimistic about how digital will change their business. Forty-six percent of executives […]
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The Top Technology Trends To Watch: 2016 To 2018

Brian Hopkins September 9, 2015
Enterprise architects face more exciting — and greater — challenges as the age of the customer takes off. But technology invention, innovation, and spending are notoriously cyclical. In fact, our first tech trends report in 2009 predicted a boom cycle through 2016. And we have seen this — with social, mobile, cloud, analytics, and big […]
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You Must Solve Two People-Shaped Content Problems

Ryan Skinner January 29, 2015
The problems of content marketing apply to you as a marketer whether you’re actually practicing “content marketing” or not. In any enterprise, there’s a New York Times-scale amount of content getting produced.[i] And your customers are hoovering up content (from a brand or otherwise, in many channels, interchangably) and making decisions based upon it.[ii] That […]
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Mobile (And Mobile Natives!) Will Be A Catalyst For Organizational And Cultural Changes

Thomas Husson December 2, 2014
Marketing teams are expanding their use of mobile across functional, geographic, and brand boundaries, and the mobile vendor ecosystem is still fragmented and increasingly convoluted. The result? Marketing leaders are unsure about how to organize and support their growing mobile initiatives — they’re not even certain what responsibilities and talents they should allocate to mobile. […]
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Digital CX Teams in the Post-PC Era

Samuel Stern October 15, 2013
We are now in the post-PC era. Ownership of connected devices continues to grow — the average US consumer now owns two or more connected devices — and they expect to be able to use those devices:  Sequentially: starting a task on one device and seamlessly completing it on another. Data from Google shows that 90% […]
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Make Business Agility A Key Corporate Attribute – It Could Be What Saves You

Craig Le Clair September 9, 2013
There was a time when economies of scale swamped all other corporate attributes – and a time of stable competitive advantage – where sticking to a single core competency was sufficient. Big companies dominated. Sure, they were slow to react to market change, but they had huge cost advantages and could lock down distribution channels, […]
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The #1 Cause Of Organizational Dysfunction

Nigel Fenwick June 28, 2013
At some level, I see dysfunction in almost every client I work with. This isn't something new. There probably isn't an organization on the planet without some level of dysfunction. Perhaps a degree of dysfunction is acceptable or even desirable. But eventually organizational dysfunction reaches a point where it begins to impede the ability of […]
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Want To Know Your Secret Brand Building Weapon? Sshh, It’s Your Employees.

Forrester May 20, 2013
There’s a lot of effort exerted by marketing leaders to turn customers into brand advocates. But their customers have a lot of brand choices and a lot of other things on their minds. What these marketers are overlooking is the potential brand advocates in their own backyard. Their employees. Employees are fundamentally connected to, thinking […]
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Agile Commerce: Three Questions For Jodi Watson, VP Global eCommerce

Forrester March 14, 2011
I recently had the chance to catch up with Jodi Watson, VP, Global eCommerce & Consumer Insights at Wolverine World Wide to understand what impact the transition to agile commerce is having on her role, her organization, and Wolverine World Wide’s business. Since 1883, Wolverine World Wide has been a global manufacturer and retailer of […]
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Participate In The Next-Generation Multichannel Research: We Need Your Help!

Forrester November 5, 2010
Customers have changed. They are more than ever connected, informed, and in control — their mode of operating and the ways they want to engage continue to change rapidly. They expect to find information, make a purchase, and get service when and where they want it, across touchpoints. Yet businesses are struggling to deliver well […]
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Day Two At Forrester’s Infrastructure and Operations Forum 2010

Forrester March 30, 2010
Sorry for the delay here, folks (I know you've been waiting with bated breath for the day two roundup), so let's just get right to it! Rob Whiteley kicked off the day with a recap and then introduced Galen Schreck, who spoke about how IT is like a sandwich… get ready for a bunch more […]
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Market Researchers Need To Embrace Knowledge Management

Reineke Reitsma March 8, 2010
In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research Leadership Board Members. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention. The […]
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