pandemic

Use this page to get the latest insights, analysis, and advice for business leaders on managing, responding, and leading during a pandemic. We will continually cover the evolving implications of a pandemic for employee experience, technology, marketing, customer experience, security & risk, and more. Additional COVID-19 content available on our COVID-19 insights hub here.

Insights

Blog

Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Andrew Bartels 15 hours ago
On June 24, the International Monetary Fund (IMF) released its updated forecasts for global and country economic growth (World Economic Outlook Update, June 2020). The updates to its April 2020 report show a deeper recession in 2020 and a shallower recovery in 2021 for the world economy as a whole, as well as for most […]
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Blog

Ensure Your Workplace Doesn’t Become A New Source Of COVID-19 Infections

Enza Iannopollo 5 days ago
As employees return to physical workplaces, the risk of new outbreaks rises. Read three steps employers can take to mitigate this risk.
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COVID-19: Responding, Managing, And Leading During A Pandemic

The latest insights and guidance for leaders to address the growing business and employee experience implications of COVID-19.

Blog

In A Crisis, Customer-Obsessed Government Can Save Lives

Sam Higgins 5 days ago
As governments worldwide contend with the COVID-19 pandemic and a global recession, a commitment to "customer experience" has never been so important.
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Blog

The Pandemic Recession Demands A Digital Response

Ted Schadler June 24, 2020
In the wake of COVID-19, cloud and services partners have been essential to companies' ability to adapt. Leaders must also realize that these technologies and partners are essential to moving forward.
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Blog

The COVID-19 Crisis Sets The Direction For Europe’s Job Market

Dan Bieler June 24, 2020
The COVID-19 crisis is accelerating many trends that have been lingering for some time, including workspace virtualization, remote working, faster decision making, and automation. In this sense, the pandemic is also transforming Europe’s job market.
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Blog

What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Caroline Robertson June 23, 2020
COVID-19 has accelerated the pace of change in marketing and selling. We've identified six trends that will endure after the pandemic ends.
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Blog

Infections Are Surging In The US, China, And Brazil — Exercise Caution In Your Return-To-Work Plan

Stephanie Balaouras June 18, 2020
Learn six important insights that will help your business plan a safe and productive return to work from the pandemic.
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Reducing Software Costs In 2020

Learn negotiation tactics to find short term software cost savings for both existing contracts and upcoming renewals.

Podcast

Digital Acceleration Meets Empathy: COVID-19’s Impact On Financial Services

What It Means June 18, 2020
The COVID-19 pandemic has accelerated digital efforts in the financial services industry while underscoring the need for customer empathy. Learn more from three analysts in this special episode of What It Means.
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Blog

The Future Of B2C Buying In Europe: May You Live In Interesting Times

Martin Gill June 17, 2020
The pandemic has accelerated European brands' digital transformation and put company values in sharper focus. In our upcoming webinar series, learn how business leaders should respond.
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Blog

Haier’s Adaptive Strategy Wins In The Face Of COVID-19 Challenges

Guannan Lu June 15, 2020
Haier’s adaptive strategy enabled it to respond to COVID-19-induced challenges in an efficient and effective manner. Learn how Haier applied good practices in organizational, market, and technology adaptiveness.
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Blog

The Pandemic Accelerates Retailers’ Need For Digital Operations

Michelle Beeson June 15, 2020
As lockdowns ease, retail stores traffic and sales will only increase gradually based on consumer comfort levels, bringing preexisting strategic objectives into sharper focus and accelerate the need to execute on them.
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Blog

Many Of Your Employees Won’t Return To The Office, So Learn How To Support A Remote Workforce Permanently

Andrew Hewitt June 12, 2020
To make your remote workforce thrive, you must look to scale those solutions that maximize the productivity of your remote workers, meet their needs, and maintain security. To help in this challenging task, we’ve pulled together a collection of Forrester's research that will enable our clients to support their remote workforce with the best possible employee experience.
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Reentry, Risk, And Review: Best Practices For Easing Pandemic Restrictions

Learn which signals state and local government should look for before loosening of restrictions and resuming normal life.

Blog

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

James L. McQuivey, PhD June 12, 2020
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.
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Blog

UK Consumers Keep Calm And Carry On

Michelle Beeson June 11, 2020
Results from the our Consumer Technographics® COVID-19 Survey show how UK consumers have adjusted their spending habits and digital behaviors during the pandemic.
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Blog

Address Legal, Regulatory, And Operational Risks For The Return To Work

Heidi Shey June 10, 2020
In addition to government guidelines, firms must consider a number of other factors in bringing employees back to work. Here are four areas you might not be thinking about.
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Blog

Changing Commercial And Social Conditions Spark Consumer Energy

Anjali Lai June 10, 2020
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
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Blog

Empathetic B2B Content During The Pandemic: Client Stories

Asha Dinesh June 9, 2020
Learn how B2B marketers are supporting their clients and building community through videos, podcasts, and more.
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SiriusDecisions

B2B Crisis Preparation: Anticipating Threats And Planning For Execution In A Serious Event

Learn the steps for developing a thorough crisis communications plan that provides the basis for sound decision making.

Blog

A Post-Pandemic Automation Boost Across Europe Remains Uncertain

Bernhard Schaffrik June 9, 2020
Do European firms receiving public financial support face a conflict of interest in evaluating automation options?
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Blog

Virtual Care Is A Requirement — Not A “Nice-To-Have”

Arielle Trzcinski June 3, 2020
While the pandemic accelerated virtual care adoption, the reasons for seeking it have shifted. Learn more from our recent survey of healthcare organizations.
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Blog

Nordic Firms Must Adapt To Win

Martin Gill June 3, 2020
Measures to control the spread of COVID-19 are easing. Yet the enforced digital adoption of the last three months will have a lasting impact on customer and employee expectations.
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