pandemic

Use this page to get the latest insights, analysis, and advice for business leaders on managing, responding, and leading during a pandemic. We will continually cover the evolving implications of a pandemic for employee experience, technology, marketing, customer experience, security & risk, and more. Additional COVID-19 content available on our COVID-19 insights hub here.

Insights

Blog

Conducting Customer Research Remotely: Tips, Tricks, And Resources

Kelly Price 1 day ago
Resources and guidance for transitioning to remote research in response to COVID-19. Discover techniques, vendors, and best practices that can help you conduct customer research now.
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Blog

Four Phases Of The Coronavirus Pandemic

George Colony 2 days ago
The coronavirus pandemic will play out over four phases in the US: 1) Infection; 2) Social Distancing; 3) Management; and 4) Eradication.
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SiriusDecisions

B2B Crisis Preparation: Anticipating Threats And Planning For Execution In A Serious Event

Learn the steps for developing a thorough crisis communications plan that provides the basis for sound decision making.

Blog

COVID-19: For Airlines, It Is Time To Give Nothing Less Than Their Best

Tom Mouhsian 3 days ago
During a crisis, humanity prevails through unity, empathy, responsibility, and leadership. Read our five strategic recommendations for airline executives to focus on during the coronavirus pandemic.
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Blog

COVID-19: Leading Airlines Display Compassion, Resilience, And Good Old Business Sense

Tom Mouhsian 3 days ago
Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo.
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Blog

The Updated China Tech Market Forecast In Light Of COVID-19

Charlie Dai 6 days ago
Principal Analyst Charlie Dai provides several forecast scenarios for the technology market in China in the wake of COVID-19.
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Blog

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Anjali Lai 6 days ago
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
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Blog

Multilayer Maps Can Guide COVID-19 Public Health Strategy

Ted Schadler 6 days ago
Vice President Ted Schadler explores how combining data sources with mapping capabilities can create tools to inform public health decisions.
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Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Tina Moffett 6 days ago
Senior Analyst Tina Moffett provides B2C marketers three short-term strategies to employ during these unprecedented times.
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Blog

COVID-19 Tests Wealth Management Firms In Three Critical Areas

Vijay Raghavan 6 days ago
COVID-19 uncertainty is causing massive swings in the stock market, showing the importance of three critical areas for wealth management firms: the performance of robo-advisor platforms; communication between advisors and their customers; and the importance of reliability and trust. Specifically: Robo-advisors are being put to the test. Platforms like Schwab Intelligent Portfolios and Betterment need […]
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Blog

How To (Not) Conduct CX Surveys During The COVID-19 Crisis

Maxie Schmidt March 25, 2020
Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.
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Blog

Are Virtual Events The Right Move For You?

Laura Ramos March 25, 2020
COVID-19 has forced the cancellation or delay of conferences, seminars, and trade shows of all sizes. Before deciding whether to turn an in-person gathering into an online experience, consider these four questions.
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Blog

Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign

James Staten March 25, 2020
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
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Webinar: The Employee Experience Of A Pandemic

Forrester has surveyed hundreds of workers about their experience of the COVID-19 pandemic. Discover how the people who help you deliver value — arguably your most critical asset — are experiencing this state of potential anxiety.

Blog

How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

James L. McQuivey March 25, 2020
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
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Blog

Quantifying Coronavirus (COVID-19) For The Technology Channel

Jay McBain March 24, 2020
How will the technology channel be affected by the COVID-19 pandemic? Read a list of likely scenarios and what it could mean for the long-term.
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Blog

Can AI Predict Global Pandemics Like The Coronavirus?

Mike Gualtieri March 23, 2020
AI is supposed to be the most powerful pattern detection and prediction technology in the world. It therefore begs the question: Can we use AI to predict future global pandemics far enough in advance to tamp them down or prevent them altogether?
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Blog

Forecasting In A Time Of Rapid Change: Tips For CIOs And Tech Vendor CEOs In Charting The COVID-19 Outlook

Andrew Bartels March 23, 2020
Tips and techniques in preparing tech market forecasts during the COVID-19 pandemic. Where to get data, how to form models, and where to scale back.
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Blog

Agile, DevOps, And COVID-19

Charles Betz March 23, 2020
Now is not the time to revert back to old agile practices. The world is going even more digital because of the COVID-19 crisis, and old industrial era thinking needs to be abandoned once and for all.
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Blog

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Anjali Lai March 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
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Blog

Evaluate And Adjust Your VoC Program To Improve CX During COVID-19

Faith Adams March 20, 2020
Read how to adjust your VoC program to deliver the critical customer feedback you need to serve and retain your customers during the COVID-19 pandemic.
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Blog

Getting Digital CX Right Amid The Pandemic

Rick Parrish March 20, 2020
Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.
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