pandemic

Use this page to get the latest insights, analysis, and advice for business leaders on managing, responding, and leading during a pandemic. We will continually cover the evolving implications of a pandemic for employee experience, technology, marketing, customer experience, security & risk, and more. Additional COVID-19 content available on our COVID-19 insights hub here.

Insights

Video

Reaching Gen Z Starts With Understanding Their Truths

Mike Proulx 4 days ago

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Blog

COVID-19 Offers The Opportunity To Redesign The Physical Office

Dan Bieler 5 days ago
In the wake of Covid-19, organizations must redesign mobility solutions to shape resilient and adaptive future workspaces.
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Predictions 2021 Online Event

Dive deep into the dynamics that will generate obstacles and opportunities in 2021.

Blog

Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Anjali Lai December 22, 2020
Consumer energy is rising again. The latest pulse reveals that, over the course of the past three months, overall consumer energy has moved from 39 up to 43, and consumer energy has grown along every key emotional dimension.
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Blog

Important Questions To Answer Before Making Your Events Virtual

Laura Ramos December 21, 2020
In this Q&A format, we ask — and answer — important questions marketers should address to make their virtual events deliver value to attendees and profits to their business.
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Blog

Retailers: Here’s How Consumers Are Shopping This Holiday Season

Sucharita Kodali December 17, 2020
The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.
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Blog

IoT Solutions Power Safe, Speedy, And Cold COVID-19 Vaccine Delivery

Nigel Fenwick December 15, 2020
By enabling temperature monitoring of vaccine shipments, advances in internet-of-things technology could play a major role in the vaccine's deployment.
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Blog

2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021

Jennifer Ross December 14, 2020
Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.
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The New, Unstable Normal

Learn how COVID-19 will change business and technology forever in this webinar on October 28.

Blog

Airport Data Validates Need For Real-Time Customer Obsession

Steven Peltzman December 11, 2020
Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort. Learn how real-time feedback can help.
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Blog

Brand Spotlight 2020: In A Difficult Year, The Best Brands Shine Bright

Dipanjan Chatterjee December 8, 2020
2020 was a year of crises. In this most difficult of years, six brands stood out. See our picks for the best brands of the year.
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Blog

COVID Drives M&A Activity In DevOps And IT Management

Sandy Carielli December 4, 2020
Learn how the pandemic's increased uncertainty and volatility has produced some attractive M&A opportunities in DevOps and IT Management.
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Blog

Forecasting In Uncertainty: Our Latest US Tech Market Forecast Shows A 2.5% Decline In 2020 And -0.4% in 2021

Andrew Bartels December 4, 2020
It's going to be a rough start to 2021 for the US tech market. Read our key takeaways from our latest forecast.
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Research Collection

B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Jim Nail November 27, 2020
COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […]
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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

Blog

Trust In The Age Of The Customer

Anjali Lai November 20, 2020
We all know that consumer trust is important, but it’s extremely challenging for companies to know when they have it, when they violate it, and how to cultivate it. Discover the components needed to grow consumer trust.
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Blog

PlayStation 5 Launch Sends The UK Digital Customer Experience Back In Time

Michelle Beeson November 19, 2020
2020 leaves another sting in its tail for UK retailers today, among them Currys PC World, John Lewis, and Very.com (even Amazon had some trouble). After navigating the unexpected (and unprecedented) peaks and troughs of digital demand during 2020 pandemic lockdowns, it’s the planned launch of the PlayStation 5 that has managed to crash the […]
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Blog

2020 US Online Holiday Sales — Online Holiday Sales Will Reach Historic Levels Despite Uncertainty From COVID-19

Viraj D'Costa November 18, 2020
US online holiday sales in 2020 will total a historic $173 billion as pandemic conditions lead more consumers to shop primarily or exclusively online. Learn more.
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Research Collection

Insurance Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Ellen Carney November 16, 2020
Business leaders at insurance firms with influence on marketing and CX budgets review their spending in the wake of the COVID-19 pandemic. Read our advice on how.
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Research Collection

Wealth Management Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Vijay Raghavan November 13, 2020
Consider Spending Changes In Five Categories Post-COVID-19 Wealth management leaders know that the business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries, including wealth management, face disparate consumer trends, resource availability, and revenue potential during the pandemic and […]
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COVID-19: Responding, Managing, And Leading During A Pandemic

The latest insights and guidance for leaders to address the growing business and employee experience implications of COVID-19.

Research Collection

Healthcare Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Arielle Trzcinski November 11, 2020
Healthcare Leaders: Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different firms and industries, including healthcare, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. […]
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Research Collection

Banking Leaders: Adjust Your Marketing And CX Budgets In The Wake Of COVID-19

Peter Wannemacher November 9, 2020
Banking Leaders: Make Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries, including banking, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. As a […]
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Research Collection

B2B Leaders: Adjust Your Marketing And CX Spending In The Wake Of COVID-19

Lori Wizdo November 4, 2020
The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries and firms face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. As a result, companies operate in one of three modes: survival, […]
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