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The Future Of Insurance

Jeffery Williams August 14, 2019
Three central themes will define the quickly evolving future of insurance.
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The Security Snapshot: Forrester Time Machine

Joseph Blankenship July 17, 2019
At Forrester, it is our goal to be ahead of the market trends so we can advise clients on what is to come and how they should prepare. Each year, we publish a series of predictions reports about what may be of primary concern for various roles over the course of the coming year. Rather […]
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Fiona Swerdlow June 10, 2019
Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.
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Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Fiona Swerdlow June 4, 2019
To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and principal analyst on Forrester’s consumer […]
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The Chief Growth Officer: Proxy Or Prophet?

Keith Johnston May 31, 2019
Marketing has changed forever. Will it cause the CMO role to disappear? Learn what the rise of the Chief Growth Officer could spell for CMOs.
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Future Of Retail: B2C Marketing And Loyalty In 2019 

Fiona Swerdlow May 29, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]
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Future Of Retail: Implementing Artificial Intelligence In 2019

Fiona Swerdlow May 23, 2019
To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience will impact retailers in 2019. This week, Claudia interviewed Michele Goetz, principal analyst on Forrester’s enterprise architecture team and an expert in AI, on her 2019 AI predictions report. […]
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Predictions 2019 Webinar

Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.

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Reviewing Forrester’s 2019 New Tech Predictions — How’d We Do So Far?

Carlton Doty May 15, 2019
Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […]
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Future Of Retail: How Brands Will Address Employee Experience In 2019

Fiona Swerdlow May 9, 2019
To help retailers and brands, I’m delighted to continue our series, “Applying 2019 Predictions To Retail.” Last week, my colleague Claudia Tajima spoke with Harley Manning about how customer experience (CX) is affecting retailers in 2019. I interviewed Sam Stern, principal analyst, part of Forrester’s employee experience (EX) team, and also an expert on customer-centric culture. Here’s what Sam suggests retailers and […]
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CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Keith Johnston May 7, 2019
In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick would serve as an opening salvo for other brands to just do it. And so they did. AdAge’s “Campaign of the Year” is producing a tapestry of evidence that CMOs […]
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Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Matthew Guarini May 6, 2019
We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?
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It’s Spring: Time To Dust Off Forrester’s Blockchain Predictions

Martha Bennett May 1, 2019
More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […]
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Predictions 2019

The year that transformation goes pragmatic.

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Future Of Retail: Put Customer Experience Front And Center In 2019

Fiona Swerdlow April 30, 2019
To help retailers and brands in 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke with J. P. Gownder about how automation will affect retailers in 2019. Next, Claudia interviewed Harley Manning, VP and research director of Forrester’s customer experience (CX) team, about his […]
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Predictions 2019 Update: Cloud Computing Soars To New Heights

Dave Bartoletti April 24, 2019
The cloud ride is accelerating. Cloud vendor innovation pace is off the charts, and revenue is soaring. Take a look at three of our 2019 cloud computing predictions to see where we stand a third of the way through the year.
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The Future Of Health: How Our 2019 Predictions Fared In Q1

Arielle Trzcinski April 23, 2019
How did our 2019 healthcare predictions stack up? Read to find out what’s happened, and what’s still to come.
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How Automation Is Impacting Enterprises In 2019

Craig Le Clair April 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […]
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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Brigitte Majewski April 23, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […]
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Predictions 2019

14 major dynamics will impact your firm in 2019. Are you prepared for what’s coming?

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Digital Gets Real — A Look Back At Our 2019 Predictions

Allen Bonde April 19, 2019
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital road maps […]
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Future Of Retail: How Brands Should Handle Automation In 2019

Fiona Swerdlow April 18, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions To Retail.” Recently, Claudia interviewed J. P. Gownder, VP and principal analyst on Forrester’s CIO team and an expert in automation technologies. Here’s what J. P. thinks retailers and brands should expect and focus on regarding […]
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Future Of Retail: Applying 2019 Predictions To Retail — Blog Series

Fiona Swerdlow April 17, 2019
To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry.
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