prediction

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The Future Of Insurance

Jeffery Williams August 14, 2019
Three central themes will define the quickly evolving future of insurance.
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The Security Snapshot: Forrester Time Machine

Joseph Blankenship July 17, 2019
At Forrester, it is our goal to be ahead of the market trends so we can advise clients on what is to come and how they should prepare. Each year, we publish a series of predictions reports about what may be of primary concern for various roles over the course of the coming year. Rather […]
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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The Chief Growth Officer: Proxy Or Prophet?

Keith Johnston May 31, 2019
Marketing has changed forever. Will it cause the CMO role to disappear? Learn what the rise of the Chief Growth Officer could spell for CMOs.
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Reviewing Forrester’s 2019 New Tech Predictions — How’d We Do So Far?

Carlton Doty May 15, 2019
Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […]
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CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Keith Johnston May 7, 2019
In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick would serve as an opening salvo for other brands to just do it. And so they did. AdAge’s “Campaign of the Year” is producing a tapestry of evidence that CMOs […]
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Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Matthew Guarini May 6, 2019
We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?
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It’s Spring: Time To Dust Off Forrester’s Blockchain Predictions

Martha Bennett May 1, 2019
More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […]
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Predictions 2019 Webinar

Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.

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Predictions 2019 Update: Cloud Computing Soars To New Heights

Dave Bartoletti April 24, 2019
The cloud ride is accelerating. Cloud vendor innovation pace is off the charts, and revenue is soaring. Take a look at three of our 2019 cloud computing predictions to see where we stand a third of the way through the year.
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The Future Of Health: How Our 2019 Predictions Fared In Q1

Arielle Trzcinski April 23, 2019
How did our 2019 healthcare predictions stack up? Read to find out what’s happened, and what’s still to come.
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How Automation Is Impacting Enterprises In 2019

Craig Le Clair April 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […]
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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Brigitte Majewski April 23, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […]
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Digital Gets Real — A Look Back At Our 2019 Predictions

Allen Bonde April 19, 2019
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital road maps […]
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The Future Of Organizations

Today's organizational structure has aged out.

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The Security Snapshot: 10-Year Challenge

Stephanie Balaouras April 11, 2019
At the start of the new year, a meme called the 10-Year Challenge went viral. The premise is simple: Post a photo of yourself in 2009 and a photo of yourself in 2019 to highlight certain changes that may have taken place in that time. Besides the security concerns of social media sites potentially mining […]
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PODCAST

Predictions 2019: Highlights

What It Means February 14, 2019
2019 is shaping up to be a challenging year. The market may slow, but the pace of disruption won’t. Now isn’t the time to throw in the towel on digital transformation and CX. Instead, build a solid foundation and get ready to come out strong in 2020.
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VIDEO

Top Insurance Tech Trends To Watch In 2019

Ellen Carney November 29, 2018
How will the “whats” of insurance — underwriting, claims, and compliance — translate into new “hows” in 2019? Watch the video below for more information on what’s driving changes in insurance business strategy and the tech that enables it. Do you need more help? Forrester clients can set up an inquiry with us.
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Healthcare In 2019: Five Bold Predictions

Arielle Trzcinski November 28, 2018
The healthcare industry is experiencing some much-needed transformation and disruption. Looking ahead to next year, we made five bold predictions. Watch the video below to learn what is in store for the future of healthcare. Check out the full report here, and join our webinar on December 3 for a more in-depth understanding of our predictions. Click here to […]
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Predictions 2019: Transformation Goes Pragmatic

Carrie Johnson November 8, 2018
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […]
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Predictions 2019: B2B Marketing And Sales — Mission Possible

Caroline Robertson November 8, 2018
Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […]
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Predictions 2019: Software Innovation Builds Upon Cloud, Collaboration, AI, And More

Christopher Condo November 8, 2018
As we move into 2019, Forrester sees digital transformation as a continued driving force for the software industry, pushing teams to accelerate their innovative efforts. Last year, Forrester predicted that a host of enabling technologies, such as serverless computing, integrated DevOps tools, AI+ML, and low-code platforms, would enable digital transformation efforts. We also predicted the […]
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Predictions 2019: This Is The Year To Invest In Humans, As Backlash Against Chatbots And AI Begins

Tom Kaneshige November 8, 2018
For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a different story for customer service and sales. In a Forrester survey, 46% of companies said sales and marketing are leading the investment in and adoption of […]
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