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Future Of Retail 2020: Retail Marketers Face Privacy And Data Ethics Regulations

Fiona Swerdlow May 7, 2020
Forrester retail industry analysts provide insights on how privacy and data ethics regulations will affect retail marketers.
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Future Of Retail 2020: Retailers Test Consumer-Facing And Operational IoT Solutions

Fiona Swerdlow March 31, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the internet of things (IoT) predictions for 2020, we spoke with Forrester IoT expert Frank Gillett. Madeline Cyr: In 2020, you predict […]
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Webinar: Predictions 2020

Dive deeper and get your questions about 2020 answered during our complimentary predictions webinar.

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Future Of Retail 2020: Retailers Will Create Bold Employee Experiences

Fiona Swerdlow March 27, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the employee experience (EX) predictions for the year, we spoke with Forrester Principal Analyst David Johnson, who serves CIO professionals. Madeline: You […]
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Webinar

Predictions 2020 Southeast Asia: Harnessing Energy

March 23, 2020
Explore the market forces that will impact Southeast Asian customers and organizations in 2020 and beyond.
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Healthcare CRMs Are The Key To Unlocking The Digital Front Door: Takeaways From The Forrester Wave™

Arielle Trzcinski March 12, 2020
Healthcare organizations (HCOs) should look to healthcare customer relationship management systems (CRMs) to enable their “digital front door” strategy and meet the growing demands of their customers for a great experience — both digitally and beyond. The recently published report, “The Forrester Wave™: Healthcare CRM Providers, Q1 2020,” identified the seven most significant players in […]
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Future Of Retail 2020: Retail CMOs Must Create Value To Spark Joy In Customers

Fiona Swerdlow March 9, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the customer predictions for the year, I spoke with Anjali Lai, a Forrester expert on CMO-targeted consumer behavior and decision-making research
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Future Of Retail 2020: Retail CMOs Must Invest In Total Brand Experience

Fiona Swerdlow February 26, 2020
Direct-to-consumer competition and pressure to deliver ever more impactful experiences are reshaping the chief marketing role.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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New Forrester Forecast Shows That Global Tech Market Growth Will Slip To 3% In 2020 And 2021

Andrew Bartels February 3, 2020
A series of economic and political uncertainties have CIOs scaling back spending.
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Webinar

How To Prove The ROI Of CX

January 24, 2020
Learn how to quantify the business value of customer experience and build an effective CX ROI model in this complimentary Forrester webinar.
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Webinar

The CIO In 2020: Adapting To Change

January 23, 2020
Learn how IT leaders can transform their organizations with a customer-first mindset while their competitors play wait-and-see this year in this complimentary Forrester webinar.
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Webinar

Competing For Today’s Values-Based Consumers

January 23, 2020
Learn what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging in this complimentary Forrester webinar.
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Blog

What To Expect From Predictions 2020 Singapore

Frederic Giron November 15, 2019
Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19.
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Webinar

Predictions 2020

November 12, 2019
Explore the dynamics that will shape 2020 and beyond.
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Blog

Predictions 2020: Retailers Seek An Edge Amid Uncertainty

Fiona Swerdlow November 5, 2019
As social, political, and economic forces create murky conditions for retailers, they will explore new ways to differentiate themselves. VP, Research Director Fiona Swerdlow explains how.
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Predictions 2020: Medicare, Price Transparency, And Virtual Care Take Center Stage In Healthcare

Jeff Becker November 5, 2019
With more volatility expected in 2020, read Forrester's predictions for the US healthcare market, focusing on Medicare For All, the executive order on price transparency, and the growth of virtual care.
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Predictions 2020: Old Rivalries And New Entrants Will Preoccupy Bank Execs

Peter Wannemacher November 5, 2019
Incumbent banks will be challenged on multiple fronts in 2020. Read our predictions.
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Predictions 2020: Insurers Will Seek To Engage Customers With Their Impact Agenda

Oliwia Berdak November 5, 2019
In 2020, insurance companies will battle back against the market changes by focusing on three key areas. Read Forrester's predictions for the insurance industry here.
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Predictions 2020: More Changes For Software Development

Chris Mines November 4, 2019
The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.
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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Dave Bartoletti November 4, 2019
In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.
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Predictions 2020: Three Big Changes In Store For DevOps

Charles Betz November 4, 2019
DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.
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