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Predictions 2018: IoT Will Move From Experimentation To Business Scale

Christopher Voce November 16, 2017

The term IoT can be confusing, and depending on who you talk to they might choose to focus on one element like connectivity or another. At Forrester we believe IoT extends beyond devices and connectivity. At a technical level, IoT encompasses those two elements as well analytics, sophisticated management and monitoring, and of course pervasive […]

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2017 Saw Record-Breaking Breaches — And There’s More Where That Came From In 2018

Stephanie Balaouras November 15, 2017

In late 2016, the security and risk team at Forrester made its annual predictions for 2017. Let’s take a quick look at how we did. Prediction No. 1: The incoming Trump administration would face a cybersecurity crisis in its first 100 days. What happened. Although in 2017 the US didn’t suffer another breach on the […]

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Predictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018

Sucharita Kodali November 14, 2017

In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience. It’s a tall order: Digital and physical touchpoints now must work together flawlessly – yet also do what each touchpoint does best on its own. And organizations must remove silo shackles to unify disparate […]

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Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

Ryan Hart November 10, 2017

Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than ever before. But the data also shows that trust in companies has dropped precipitously. This crisis of trust is worsened by misleading and false […]

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Predictions 2018: Digital Strategy Reaches The Heartwood Of The Business

Jacob Morgan November 10, 2017

Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser focus and responsiveness. Experimentation, minimum viable products, and labs are so 2017. In 2018, digital business transformation will be played out at scale — in organization structure, in operating models, and in talk […]

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Predictions 2018: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail

Boris Evelson November 9, 2017

Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are kicking off their AI pilots or seeing early results, the honeymoon is over as enterprises that naively celebrated the cure-all promises of artificial intelligence (AI) technologies is over. Enterprises needed better data foundations. They underestimated the level of business expertise […]

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Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy

Daniel Hong November 9, 2017

The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in many ways making our lives as consumers, employees, and customers a whole lot better. Senior management salivates over the exponential gains AI is supposed to deliver to their business. Kumbayah […]

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Predictions 2018: The Blockchain Revolution Will Have To Wait A Little Longer

Martha Bennett November 9, 2017

The visionaries will forge ahead, those hoping for immediate industry and process transformation will give up. This is the answer I usually give when asked for a one-sentence summary of how I see 2018 shaping up in the blockchain technology arena. Following blockchain technology feels a little like living in two parallel universes: One is […]

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Predictions 2018: Automation Will Alter The Global Workforce

Chris Gardner November 9, 2017

Until now, automation has gotten a bad rap. In 2013, Oxford professors Carl Frey and Michael Osborne analyzed 702 occupations and declared 69 million US jobs, or 47% of the workforce, would be lost. In 2017, CNBC reported that 65% of Americans believed other industries would suffer because of automation, but theirs would be unaffected. […]

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Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Susan Bidel November 8, 2017

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]

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Predictions 2018: The Year Of Breakout Marketers, And Those They Leave Behind

Emily Collins November 8, 2017

Forrester’s been writing about customer obsession for nearly half a decade, but until recently, most companies merely paid lip service to it. What’s changing? Marketers’ jobs security: CMOs have the shortest tenure in the C-suite and some companies like Coca-Cola are eliminating their CMO functions altogether in favor of chief growth or customers officers. We […]

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Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Julie Ask November 8, 2017

Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]

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Predictions 2018: New Technologies Propel Software Development

Jeffrey Hammond November 8, 2017

These days every company is in the software business. Fast, iterative delivery of high-quality software means better customer engagement and higher satisfaction, so an effective development organization is more important than ever. But in 2018 software development leaders will face new opportunities and challenges as software technologies and platforms pivot into new areas where traditional […]

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Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere

Dave Bartoletti November 7, 2017

It’s already that time of year again: pumpkin spice and predictions for the New Year! Forrester’s Cloud team has been busy gathering, analyzing and prioritizing our predictions for what’s ahead in enterprise cloud computing for 2018. As our 2018 cloud predictions published today, here’s a sneak peek into what we see ahead for the most […]

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Predictions 2018: CIOs Will Lead Organizations To Say Farewell To The Chief Digital Officer

Matthew Guarini November 6, 2017

When I look back at my time as a CIO, I often say it was only half-Dickensian. I bet you can guess which half! Legacy was rampant. Ops models and operating frameworks were based on dated theories. Just as folks felt like they were getting a handle on things, what happens but this thing called […]

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Predictions 2018: A Year Of Reckoning

Carrie Johnson November 6, 2017

When we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time. Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy. But firms born with or driving customer-led, digitally centered strategies are separating themselves from […]

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The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Brandon Verblow August 29, 2017

While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load. According to a Forrester Data Consumer Technographics® survey fielded in January 2017 to 4,502 US youth between the ages of 12 […]

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The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

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Did Move 37 Signal The Impending Death Of The Financial Services Industry As We Know It?

Nigel Fenwick February 24, 2017

A couple of years ago I wrote a post predicting a new business paradigm for financial services. You may have read this post and been skeptical. Maybe you thought it wasn't realistic. If so, you may be wishing you were paying more attention very soon. Read on. This week I spoke on "The Experience Economy" […]

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Forrester’s 2017 Asia Pacific Predictions

Dane Anderson December 15, 2016
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