product design

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You Need A Design System — Here’s Why

Gina Bhawalkar 1 day ago
A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes. Not only did they find there’s not a correlation, but they […]
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Don’t Waste Your Creativity Spend As You Fight Digital Sameness

Andrew Hogan 2 days ago
Is your CMO considering shifting investments in marketing technology toward the services of creative agencies, as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand; 2) contract with firms that apply human-centric design; and […]
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How To Improve UX For Employees

Andrew Hogan June 19, 2019
Better employee UX increases productivity and reduces frustration. Learn how to get started.
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Human-Centered Design And Digital Addiction In 2019

Andrew Hogan May 2, 2019
When Forrester’s user experience (UX) analysts put together our “Digital CX Trends, 2019” report, two things stood out to me as especially positive changes: First, modern design practices — like workshops, iterative prototyping, and user research — now direct digital CX efforts. Sophisticated companies are adopting these human-centric methods and abandoning touchpoint-by-touchpoint, feature-focused approaches. Why? […]
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What XD Pros Can Learn From Diversity And Inclusion Leaders: Highlights From The From Day One Conference In San Francisco

Gina Bhawalkar April 12, 2019
Does your company have a diversity and inclusion (D&I) program? There’s a good chance you do — D&I is currently having its moment in the spotlight. But the D&I conversation at many organizations neglects a crucial element: a process for how the company will actually fulfill its commitment to D&I in the experiences it designs […]
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Join Us At CX Europe 2018 For Insights Into Customer Understanding And Other Key CX Priorities

David Truog November 1, 2018
Forrester’s customer experience Forums are in their 10th year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and have become yearly destinations for CX pros far and wide. CX Europe 2018 is just 12 days from now — Tuesday and Wednesday, […]
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Experience Design Service Providers Are Changing — Here’s How And What It Means

Andrew Hogan October 22, 2018
Forrester recently surveyed 51 XD providers — agencies and consultancies with varied expertise such as Astro Studios, Fantasy, frog design, Punchcut, and Work & Co — that provide experience design (XD) services. And we frequently conduct interviews with many of them and their clients. We’re publishing a series of blog posts highlighting insights from that research. […]
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Experience Design Providers’ Costs And Timelines Vary Widely

Andrew Hogan October 22, 2018
When we surveyed XD providers recently, they told us that, because of complexity, system integrations required, and many other factors, project costs and timing are all over the map. Some told us they don’t think about it in terms of individual projects at all — instead helping more with full-scale experience transformations that make individual projects […]
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Your Experience Design Provider Builds Its Own Products And Invests In Startups? Good!

Andrew Hogan October 11, 2018
About half of the 51 XD providers we surveyed recently — agencies and consultancies such as Astro Studios and Work & Co that provide experience design (XD) services — are also: Developing their own products. Founding startups and maintaining equity stakes in them. Investing in startups with either money or their talent in the form of […]
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In XD Providers’ Emerging Technology Work, Machine Learning And Chatbots Mature Fastest

Andrew Hogan September 26, 2018
Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality (AR). Providers also reported that chatbot-related terms “intelligent agents” and “voice interfaces” drew significant interest, as well. However, the providers’ revenue is coming more from machine […]
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Stay Ahead Of Your Customers With Continuous Delivery

James Staten September 17, 2018
If you regularly follow the financial markets, it’s hard to ignore the growth generated by the FAANG stocks (Facebook, Apple, Amazon, Netflix, Google). When you look more closely at the “ANG” part of this quintet, it’s not hard to see how continuous delivery and rapid creation of customer value and corporate growth go hand in […]
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