real-time analytics

To thrive in the Age of the Customer, companies cannot rely on retrospective analytics. True customer obsession requires harnessing insights in real time. Learn how to leverage real-time analytics to achieve a sustainable competitive edge.

Discover how Forrester supports customer experience and IT leaders.

Insights

Blog

Leverage Your Data For Stellar Commerce Search Experiences

Emily Pfeiffer March 21, 2024
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog

Invisible Experiences: Anticipate Customer Needs With Real-Time Interaction Management

Rusty Warner February 16, 2024
Imagine having a butler who anticipates and serves your needs. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive? In Gotham City, Alfred ensures that Batman’s utility belt is always […]
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Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability

Carlos Casanova October 23, 2023
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
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The 2023 CICS Forrester Wave™ Is Live, And Competition Is Fierce

Christina McAllister August 16, 2023
Our first-time evaluation of this dynamic market, The Forrester Wave™: Conversation Intelligence For Customer Service, Q3 2023, is now live! We looked at the top 11 vendors in this market today and evaluated them across 32 criteria. Forrester defines conversation intelligence for customer service (CICS) as: Software solutions that analyze speech and text conversations between […]
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Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023

Carlos Casanova July 14, 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
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Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023

Jayesh Chaurasia July 12, 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
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ThoughtSpot Acquires Mode Analytics, Goes After Data Pros

Boris Evelson June 27, 2023
In the recently published report, The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, we wrote that “ThoughtSpot’s continued focus on conversational user experience (UX) is no longer differentiating.” ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]
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Deliver Trusted Data By Selecting A Suitable MDM Solution

Jayesh Chaurasia June 20, 2023
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
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AI And B2B Marketing: Three Opportunities And Challenges To Ponder

Phyllis Davidson June 15, 2023
In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.
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Digital Sales Rooms: Hype Or Reality?

Anne Slough May 4, 2023
Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.
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The Landscape Of AIOps Is Changing

Carlos Casanova March 2, 2023
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
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BI Vendors Can’t Resist The Sheen Of Data Fabric

Boris Evelson January 5, 2023
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
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Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Carlos Casanova December 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
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Salesforce Genie: One More Enterprise Data Warehouse And Analytics Option

Boris Evelson December 8, 2022
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years, clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]
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Invest In The Right Technologies To Improve Your Customers’ Financial Well-Being

Aurelie L'Hostis June 10, 2022
The Forrester Financial Well-Being Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm’s investment approach to these technologies.
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Boris Evelson February 23, 2022
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.
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The Next Decade Of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Natalie Schibell December 22, 2021
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.
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Choose Your Loyalty Service Provider Based On Three Capabilities

Mary Pilecki August 25, 2021
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […]
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Building A Private Bank For The Next Generation

Vijay Raghavan April 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify the top “Global Private Banking Trends In 2021,” we interviewed senior executives […]
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Airport Data Validates Need For Real-Time Customer Obsession

Steven Peltzman December 11, 2020
Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort. Learn how real-time feedback can help.
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