Customer-obsessed marketing
Privacy, security & risk
Facebook Fumbles Its Own Brand Crisis
Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means…
risk management
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Privacy, security & risk
The Insurance Industry Is A Prime Target For AI Technologies And Solutions
In their quest to become digital insurers, insurance carriers have a revolutionary opportunity to improve their businesses with new and emerging artificial intelligence (AI) technologies.
March 21, 2018 | Gordon Barnett
Privacy, security & risk
Track-And-Trace Solutions Improve Strategic Objectives Across The Entire Value Chain
Building the business case for your digital investment is hard, so you need to drill into the specifics of any given process you intend…
March 6, 2018 | Dan Bieler
Customer-obsessed marketing
Privacy, security & risk
Why Carl Jung Would Criticize Today’s Value-Based Marketing
GUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start…
January 22, 2018 | Chris McClean, Brigitte Majewski
Privacy, security & risk
Lacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank Of America, Wells Fargo, And American Express Create Company: TruSight
The third-party ecosystem continues to flummox risk managers. Regulators keep pushing for stronger oversight, but they fail to offer real standards or tools…
November 15, 2017 | Chris McClean
Privacy, security & risk
Netflix Hack: Key Lessons In The Economics Of Ransomware And Managing Third-Party Risk
Netflix recently experienced a third-party breach. The data lost is Season 5 of Orange is the New Black, which is original Netflix content. Many are…
May 2, 2017 | Renee Murphy
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Privacy, security & risk
BC & DR Pros, We Need Your Help!
Each year, Forrester Research and the…
November 17, 2016 | Stephanie Balaouras
Privacy, security & risk
Grading Forrester’s 2016 Cybersecurity Predictions Plus A Sneak Peek Into Our 2017 Predictions
Every fall Forrester’s Security & Risk team comes together to make a set of predictions on the issues that will have the greatest impact on…
November 1, 2016 | Amy DeMartine
Privacy, security & risk
Forrester’s Security & Risk Research Spotlight – Governance, Risk And Compliance
Crises don’t discriminate. Whether they are economic, geopolitical, technological or environmental, you can expect to have to deal with a major one soon. And how…
May 23, 2016 | Stephanie Balaouras
Privacy, security & risk
Forrester’s Security & Risk Research Spotlight: Stuck Between A Hack & Frustrated Customers
Are passwords a dying breed? With every other organization getting hacked, many S&R pros would argue that if passwords aren’t dead yet, they should be.