Customer-obsessed marketing
ABM’s Next Chapter: Account-Based Engagement
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and…
sales enablement
Latest Posts
Customer-obsessed marketing
ABM: Just Another Name For Go-To-Market Planning And Execution?
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most…
April 17, 2018 | Laura Ramos
Maximize value of tech
SAP Acquires Callidus Software For $2.4 Billion
The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data…
January 30, 2018 | John Bruno
Customer-obsessed marketing
Differentiate with digital
The Death Of A (B2B) Salesman
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful…