Home > Who We Serve > Sales

Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s heads of sales, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Increase Sales Productivity

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges in between you and the success of your organization, including:

Driving repeatable and scalable growth.
Developing a consistent plan to make your number.
Finding and retaining top sales talent.

Aligning with marketing on demand and selling strategies.
Gaining clarity around the vision from the CEO and board of directors.

How Forrester Helps You Drive Business Results

Forrester empowers B2B sales executives to transform their selling strategy so they can meet modern buyers’ expectations with practices that fuel repeatable, profitable, and predictable revenue growth for the business.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

Sales Executive

Forrester Decisions for B2B Sales Executives
This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.
Consulting
Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work with Forrester to fully customized long-term transformation initiative. Learn more.
Events
Preview new best-practice research, discover sales innovations, and network with peers at B2B Summit, the premier annual gathering for B2B sales, marketing, and product leaders. See B2B Summit dates for your region.

Blog

Sales Enablement And The Great Resignation — Three Things You Need To Do NOW

Eric Zines November 11, 2021

Between April and August of 2021, the US Bureau of Labor Statistics reported an alarming trend for businesses: The number of resignations, or the “quits rate” as they call it, began to climb to record monthly highs. In August, 2.9% of the labor force resigned, which is up from a “normal” run rate of around […]

Blog

The Sales Talent Divide And Three Things Sales Leaders Can Do

Nancy Maluso November 9, 2021

A recent global survey sheds light on actions sales leaders can take to attract and retain top talent.

Blog

Put A Finer Point On What A “Coaching Culture” Really Means For Your 2022 Planning

Jennifer Bullock November 8, 2021

When your sales organization looks to create a “coaching culture,” does everyone fully understand what behaviors you need them to demonstrate? How about what outcomes you’re looking to drive? If you don't take the time to clearly define what sales coaching is, you risk it becoming just another diluted buzzword leading to nothing of significance getting accomplished.