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Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Increase Sales Productivity

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Transform Your Selling Strategy

Forrester Decisions for B2B Sales Executives helps leaders meet modern buyers’ expectations with practices that fuel repeatable, profitable, and predictable revenue growth.

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Improve Sales Productivity

Forrester Decisions for Sales Operations helps leaders deliver the technology systems that power teams to shorten sales cycles, win more deals, and get to plan faster.

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Maximize Every Buyer Interaction

Forrester Decisions for Sales Enablement helps leaders impact revenue through measurable improvements to seller competency and productivity.

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Blog

Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)

Veronica Iles 5 days ago
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
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Blog

2022 — Mutations In The Sales Tech Industry

Anthony McPartlin January 6, 2022
Mutants In Marvel And DC Marvel and DC comics and films of course are permeated with the notion of mutations (X-Men, Spider-Man, Venom, etc.). It’s the narrative hook that drives many of their stories, imbuing their characters with all sorts of weird and wonderful superpowers. My 15-year-old son Finn is a massive fan of the […]
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Blog

Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source

Rick Bradberry December 28, 2021
What our clients ask us about is often indicative of emerging trends. Here are some of the top questions we heard over the last quarter, along with the answers.
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Blog

Gamification And Sales Enablement: An Imperfect Union

Peter Ostrow December 4, 2021
Using game elements and techniques to motivate sellers can net short-term benefits. But it won't necessarily build the competencies that drive long-term results.
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Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

B2B Summit North America
May 2-4, 2022

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B2B Summit EMEA
October 11-12, 2022

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B2B Summit APAC
September 20-21, 2022

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Ask A Sales Leader: A Forrester Podcast

Hear what it takes to achieve and sustain sales success from top B2B sales executives.

Podcast

Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader January 18, 2022
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.
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Meet A Few Of Our B2B Sales Analysts

Steve Silver

VP, Research Director

Seth Marrs

Principal Analyst

Alisa Groocock

VP, Principal Analyst

Caroline Robertson

Vice President, B2B Marketing and Sales Research Director

Sell More Productively, Anywhere

Digital selling is here to stay. Download our guide for concrete steps to equip your reps to thrive.

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