Home > Who We Serve > Sales

Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Discover How Forrester Can Help

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Lead Scalable, Sustainable Growth

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

Learn More

Operationalize The Customer-Obsessed Growth Engine

 Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

Learn More
Blog

The End Of Sales Force Automation As A Tech Category

Anthony McPartlin May 2, 2025
Sales force automation (SFA) has outgrown its original tech category, becoming increasingly ambiguous as it evolves into more of an umbrella term for an ever-widening array of sales tech. As a result, Forrester will no longer be evaluating SFA as a category. Find out more and learn why sales tech buyers need to decouple their CRM and sales tech investment decisions.
Read More
Blog

With B2B Sales Disruption On The Doorstep, What’s Next?

Rick Bradberry April 22, 2025
A handful of forces are shaping the next decade of selling, which will be a B2B sales supercycle — an extended period of growth and transformation. Discover how AI affects B2B sales, as well as the characteristics and implications of this upcoming future.
Read More
Blog

Buyer Enablement — Five B2B Companies That Do It Well

Rick Bradberry December 30, 2024
Helping buyers complete more tasks on their own may seem counterintuitive to selling, but the resulting hybrid approach works better for both buyer and seller. Read five examples of companies that effectively help prospects complete self-service buying tasks.
Read More
Blog

A Year In Blogging: Seven Lessons For Revenue Enablement Success

Peter Ostrow December 12, 2024
Reflecting on a year of blogging about revenue enablement, key takeaways highlight the necessity of tailored learning, effective sales culture management, strategic onboarding, leadership’s impact on culture, thoughtful decisions on management hiring, and prioritizing insight over technology for sales success.
Read More
Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

B2B Summit EMEA

London & Digital

B2B Summit APAC

Singapore & Digital

B2B Summit North America

Phoenix

Meet A Few Of Our B2B Sales Analysts

Kate Leggett

Vice President, Principal Analyst

Matt Alvers

VP, Research Director

Anthony McPartlin

Principal Analyst

Stephanie Sissler

VP, Principal Analyst

How can we help?

Fill out the form, and we will contact you.

0/500 Max characters reached

Thanks, we will be in touch soon.

Ready to learn more now? Give us a call:

Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060