Achieve Your Priorities
The starting point for sales success is a clear, comprehensive strategy. But a focused and aligned sales strategy is just one of your many priorities. You’re also tasked with:
- Transforming your sales strategy
- Driving profitability through channel sales
- Optimizing sales organizational design and investments
- Attracting and retaining top sales talent
- Improving prospecting and lead generation
- Designing executional processes that drive growth
- Improving sales productivity
Guidance From Those Who Have Been There
Forrester sales analysts are former sales leaders who understand the challenges you face. Through hands-on guidance and straightforward best-practice research, Forrester arms you and your team with proven strategies, processes, and tools to deliver repeatable, predictable, and scalable revenue growth.
Build a resilient sales strategy.
Develop a sales strategy that helps you deliver on corporate go-to-market goals and stay ahead of a changing buyer landscape.
Increase sales execution and productivity.
Strengthen sales effectiveness so you can close on opportunities faster. Drive continuous improvement by assessing sales productivity on key metrics.
Develop top talent.
Implement a comprehensive talent management process to attract, onboard, and retain the talent needed to reach growth goals.
Leading-Edge Insights, Guidance, And Tools
When you work with Forrester, you gain access to research, resources, and expertise that help you anticipate what’s ahead and make better informed decisions.
Access leading-edge research and insights in the areas that matter most to you, and gain practical guidance from former sales leaders to help you strategize, plan, and
Preview new best-practices research, discover sales innovations, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders.
Analyst Speaking Engagements
Elevate your events and audience engagement with thought-leading content presented by Forrester analysts.
Total Economic Impact™ Assets
Empower your sales team with ROI tools, case studies, and business proof points that demonstrate the tangible value of your firm's technology products and services.
Sales Operating Model
Sales leaders need a programmatic approach for building a revenue engine that produces consistent results. Yet often, they struggle to communicate the standards and processes they’ve implemented to achieve that goal. Our Sales Operating Model provides a clear blueprint for building a high-performance sales machine, including the processes, people, strategy, and data required for success.
Meet Our Sales Analysts
Predictions 2021: A Complimentary Forrester Online Event
The events of 2020 have fundamentally changed the business landscape. Out of the disruption, new ways of working will take hold, and new customer realities will define your priorities. How will these changes impact your firm’s trajectory, and how can you maneuver to gain a competitive edge?