store of the future

The store of the future will bear little resemblance to the store of today. Digital technology will streamline operations and improve efficiency while delivering more convenient and personalized customer experiences. Read Forrester’s insights.

Insights

Blog

Redesign Your Physical Location To Successfully Welcome Customers Back

Jennifer Wise May 12, 2020
To encourage customers to come back and usher in economic recovery, companies must plan to redesign their physical-location experiences to address customer fears of COVID-19 and their desire to maintain social distancing.
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Blog

How Retail Omnichannel Commerce Stands In 2020

Michelle Beeson March 31, 2020
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]
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Blog

Two Truths And Seven Lies Retailers Heard In The 2010s

Sucharita Kodali December 31, 2019
Retail changed substantially in the last decade, but not always in the ways predicted. VP and Principal Analyst Sucharita Kodali looks back — and provides a few takeaways for retailers for the decade ahead.
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Blog

Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Xiaofeng Wang November 24, 2019
Scores of six major retailers reveal a mixed picture in terms of offline and online experiences.
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