store of the future
The store of the future will bear little resemblance to the store of today. Digital technology will streamline operations and improve efficiency while delivering more convenient and personalized customer experiences. Read Forrester’s insights.
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Insights
Blog
No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It
In an effort to clear the air about Amazon's Just Walk Out solution, we went direct to an Amazon exec to get the details. Learn three key insights about the future of Amazon’s autonomous checkout technology from this interview with Amazon's Jon Jenkins.
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Cloud Powers Retail Through The Economic Slowdown
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
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Predictions 2023: Bold Shifts In Retail Models Will Be The Salve For Uncertain Times
In 2023, retail models will need to adapt to tap into new sources of profitability, which will become more critical amid economic headwinds.
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Luxury Brands’ Success Requires Digital Commerce And Hybrid Customer Experience
Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. But it is not a case of digital versus store. Year on year, Forrester’s consumer surveys show that luxury consumers are more digitally mature than their mainstream counterparts. They seek […]
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If E-Commerce Keeps Growing, What Happens To Malls And Stores?
We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.
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Simplicity Underpins Future Payment Fabric And The Future Of Payments
The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.
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Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
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Person-To-Person Customer Experience Breaks Free From The Store
Even before the pandemic, organizations across industries have been grappling with how to manage customer experiences across physical and digital touchpoints. But the context of the 2020 pandemic forced businesses — particularly nonessential retailers and brands — to completely rethink how they used their physical spaces and, in particular, the employees within them. More retailers […]
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The Best Is Yet To Come For Grocery E-Commerce In 2021
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain disruptions as well as costly (and rising) last-mile consumer expectations for same-day delivery and curbside pickup. It was a perfect storm of challenge and consequence, […]
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Redesign Your Physical Location To Successfully Welcome Customers Back
To encourage customers to come back and usher in economic recovery, companies must plan to redesign their physical-location experiences to address customer fears of COVID-19 and their desire to maintain social distancing.
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How Retail Omnichannel Commerce Stands In 2020
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]
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Two Truths And Seven Lies Retailers Heard In The 2010s
Retail changed substantially in the last decade, but not always in the ways predicted. VP and Principal Analyst Sucharita Kodali looks back — and provides a few takeaways for retailers for the decade ahead.
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Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore
Scores of six major retailers reveal a mixed picture in terms of offline and online experiences.