sustainability

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Customers Value Sustainability — Brands And Retailers Must, Too!

Michelle Beeson July 17, 2019
Increasingly, customers factor in sustainability when considering whether your brand gets their spend or not.
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Climate Change Is Transforming Business

Stephanie Balaouras October 10, 2018
It may not seem like it yet, but climate change is altering the world so drastically that all enterprises will need to undergo a transformation to avoid going extinct. Earlier this week, the UN’s Intergovernmental Panel on Climate Change (IPCC) reported (with high confidence) that at the rate we’re going, global warming of 1.5°C is likely […]
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The Data Digest: The Values-Based Consumer

Anjali Lai March 17, 2017
If Thursday morning’s controversial tweet from McDonald’s is any indication, brands are no longer safe. I’m not just talking about the threat of a data breach or hack — I’m talking about the threat of consumers who force brands to expose their ethics and beliefs or remain at the mercy of consumer perception and interpretation […]
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“Sustainability” – What Does It Mean For Your Business?

Jennifer Belissent, Ph.D. April 22, 2016
Forrester is kicking off research on what it means to be a sustainable business and why it matters. In short, it matters because customers and investors care. But what do they care about? And, what does sustainability mean to them, and to the companies they do business with?    First stop in exploring the definition […]
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Grow Your Business With A Green Data Center Strategy

Sophia Vargas January 14, 2014
With budgets tight and new agendas for social, mobile and cloud, for many, green initiatives are middle to low priority, often considered but secondary to price and convenience.  So why should you care about green? Customers today are increasingly interested in green alternatives. In the recent report Why Every Online Retailer Needs To Think Green, […]
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Iceland: Gearing Up To Supply The World With Green IT Solutions

Sophia Vargas September 23, 2013
Last week I had the pleasure of visiting the remote and beautiful country of Iceland. After a 5-hour flight and a brief history lesson, I was amazed to learn that in addition to its unique local attractions — geothermal springs, volcanos, aurora borealis — Iceland possesses a wealth of natural resources. View of the run off from […]
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On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

Richard Fichera January 21, 2013
I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM environment many years in the building. One of the key takeaways was both an affirmation of our fundamental assertions about DCIM, plus hints about its popularity and […]
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Meeting Of The Minds 2012: A Glimpse At The Future Of Work And Innovation

Jennifer Belissent, Ph.D. October 25, 2012
A few weeks ago, I attended the Meeting of the Minds 2012, a conference dedicated to urban planning and sustainability, or smart cities. The conference was a great balance of academics and nonprofit advocates, city practitioners, and technology vendors. That is to say, it was exactly what it set out to be – a “meeting […]
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Verne Global And Colt Technology Show A Zero Carbon Data Center – It’s Real, Running, And Impressive In Iceland

Richard Fichera February 13, 2012
Data centers, like any other aspect of real estate, follow the age-old adage of “location, location, location,” and if you want to build one that is really efficient in terms of energy consumption as well as possessing all the basics of reliability, you have to be really picky about ambient temperatures, power availability and, if […]
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3 Ways Carbon Management Software Firms Can Capture The Market

Chris Mines February 1, 2012
It's a challenge for every company with a software "solution" for sale: it's a solution, but for what? Are customers looking for an all-encompassing solution to a big problem, or a targeted solution for a small problem? Do they want an interconnected suite of software modules, with a common data model, common look-and-feel, and discounted […]
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Bottom-Up Innovations That Change How IT Does Sustainability

Chris Mines January 4, 2012
There is still another quiet day or two on the fresh page of my calendar, before the new year really gets going. Schools are still playing Bowl games, and the tree is still up (if brown-ish), so it must still be the holiday season. And I have three topics I want to discuss before the […]
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3 (New) Predictions For The Future Of Carbon And Energy Management Software

Chris Mines September 1, 2011
Eighteen months ago, I wrote a market overview report, "The Advent of Enterprise Carbon and Energy Management Systems." Returning from vacation last week, I was sifting through the recent news from suppliers in this nascent market, and thought it would be an opportune time to revisit the principal predictions I made in that report. It's […]
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6 Types Of Sustainability Software That Meet Any Company’s Needs

Chris Mines July 6, 2011
It's been clear for some time that sustainability is moving from the periphery toward the center of many companies' strategic agendas, and that IT systems and software will play a crucial role in accelerating that movement. But what's been missing — until now — is an overarching framework for understanding who the stakeholders (and buyers) […]
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Business Value, Not Regulation, Sells Sustainable IT

Chris Mines July 6, 2011
I meet with about three or four sustainability solution providers each week, getting an update on their customer and product progress and sharing our latest research plans and client inquiries in the IT-for-sustainability (ITfS) space. In the past few weeks, I heard again from vendors about their excitement for new regulatory mandates appearing on the […]
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How Green Does Your Brand Need To Be?

Forrester May 6, 2011
The recent Earth Day celebration brought a slew of often-conflicting reports on consumers’ environmental or green attitudes and behavior, such as “consumers cut spending on green,” “green worth paying more for,” “Americans hate faux green marketers,” and “[Boomers] passionate for green.” Green marketing initiatives were also everywhere, from Jet Blue’s “One Thing That’s Green” pledge […]
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Outlook On Management Consulting Services Spending And Adoption In 2011

Forrester May 5, 2011
First of all, thanks to everyone who contributed to my "What Constitutes A Management Consulting Firm 2.0?" discussion in The Forrester Community For Vendor Strategy Professionals. This discussion has driven quite a bit of traffic (more than 3,600 views), but we’ve gotten just six replies so far, all of them very valuable. Please be sure to […]
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How To Make The CFO A Buyer For Sustainability Solutions

Chris Mines April 26, 2011
Most of the suppliers of IT-for-sustainability (ITfS) solutions that we work with have one path to finding a buyer in their customer organizations: through the IT organization. Whether giants, such as SAP and HP, or newcomers, such as Hara and ENXSuite, vendors of energy management, carbon reporting and other ITfS products are typically starting their […]
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How IBM And HP Are Strengthening Their IT-For-Sustainability Offers

Chris Mines April 8, 2011
  Over the past few weeks, computing giants HP and IBM have made significant new thrusts into the market for sustainability software and services. At first look, both companies are strengthening their commitment to "IT for sustainability (ITfS)" — the use of information technology to help their customers meet their sustainability goals. Both are prominently […]
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Facebook Opens New Data Center – And Shares Its Technology

Richard Fichera April 7, 2011
A Peek Behind The Wizard's Curtain The world of hyper scale web properties has been shrouded in secrecy, with major players like Google and Amazon releasing only tantalizing dribbles of information about their infrastructure architecture and facilities, on the presumption that this information represented critical competitive IP. In one bold gesture, Facebook, which has certainly […]
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Sustainability Doesn’t Sell … Or Does It?

Chris Mines February 24, 2011
Let me start off this post on a downbeat note: Improving sustainability is not a high priority for companies, according to data from the recent Forrester survey of business decision-makers. The survey, part of Forrester's Forrsights research, was fielded to 2,600 executives with budget authority at companies in Europe, North America, and Asia during the […]
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