user experience (UX)
Good customer experience depends on a clear and engaging user experience. Good UX also boosts employee productivity, empowering them to more efficiently meet organizational goals. Read our insights to strengthen your firm’s UX.
Insights
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Who Should Design: Blend Democratization, Expertise, And Representativeness
The best CX arises when every employee learns design basics and a pro design team — that's representative of the intended audience — guides the process.
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Deep Design: Designing Well Combines Art And Science
Many firms misperceive design as being about look and feel, but it's mostly about how things work — and its processes are rooted in the scientific method.
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The Design Revolution — And The Six Myths That Undermine Your Design Efforts
Although businesses prioritize design more and more, many undermine their own efforts by falling for six common myths about it.
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The “Be Here Now” Phone: A Conversation With Light CEO Kaiwei Tang
Does time spent on your smartphone sometimes feel like it’s pulling you away from real life? And is the pull hard to resist? There’s a reason it feels that way.
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