user experience (UX)

Good customer experience depends on a clear and engaging user experience. Good UX also boosts employee productivity, empowering them to more efficiently meet organizational goals. Read our insights to strengthen your firm’s UX.

Insights

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Who Should Design: Blend Democratization, Expertise, And Representativeness

David Truog 4 days ago
The best CX arises when every employee learns design basics and a pro design team — that's representative of the intended audience — guides the process.
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Deep Design: Designing Well Combines Art And Science

David Truog October 31, 2019
Many firms misperceive design as being about look and feel, but it's mostly about how things work — and its processes are rooted in the scientific method.
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The Design Revolution — And The Six Myths That Undermine Your Design Efforts

David Truog October 28, 2019
Although businesses prioritize design more and more, many undermine their own efforts by falling for six common myths about it.
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The “Be Here Now” Phone: A Conversation With Light CEO Kaiwei Tang

David Truog September 26, 2019
Does time spent on your smartphone sometimes feel like it’s pulling you away from real life? And is the pull hard to resist? There’s a reason it feels that way.
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