vendor selection

Vendor selection is a tricky business, one that is crucial to the success of your business. Read practical advice on choosing the right solution.

Insights

BLOG

Understand The Location Intelligence Tech Landscape And Get Over Your Maps

James McCormick July 19, 2019
A breakdown of location intelligence providers.
Read More
BLOG

The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Emily Collins July 15, 2019
Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Brands need strategic guidance to make the most of their […]
Read More
BLOG

How To Onboard Startups

Oliwia Berdak April 29, 2019
Large corporates and startups seems like a match made in heaven. The former have the customer base, budget, and scale that the latter crave. And startups bring speed and agility and can help enterprises experiment with emerging technologies and business models. There’s even a whole industry of matchmakers — platforms and accelerators that aim to […]
Read More
BLOG

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 Is Now Live

Emily Collins April 9, 2019
I’m excited to share that our evaluation of loyalty technology providers — “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM — […]
Read More
BLOG

Atlassian And Slack Team Up To Take On Microsoft Teams

Art Schoeller August 9, 2018
Atlassian recently announced a strategic partnership with (and investment in) Slack, which includes the imminent shutdown of Atlassian’s HipChat and Stride products. While it’s mutually beneficial for Slack and Atlassian to join forces against Microsoft, Slack’s acquisition of the Hipchat and Stride IP presents uncertainty for those customers about how and where to migrate next. […]
Read More
BLOG

Lacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank Of America, Wells Fargo, And American Express Create Company: TruSight

Chris McClean November 15, 2017
  The third-party ecosystem continues to flummox risk managers. Regulators keep pushing for stronger oversight, but they fail to offer real standards or tools to make this possible. What’s worse, technology and service providers  have only helped large companies become more efficient at asking their third parties hundreds of questions; which means these third parties […]
Read More
BLOG

Predictions 2018: The Year Of Breakout Marketers, And Those They Leave Behind

Emily Collins November 8, 2017
Forrester’s been writing about customer obsession for nearly half a decade, but until recently, most companies merely paid lip service to it. What’s changing? Marketers’ jobs security: CMOs have the shortest tenure in the C-suite and some companies like Coca-Cola are eliminating their CMO functions altogether in favor of chief growth or customers officers. We […]
Read More
BLOG

Selecting an Emerging Technology? Let Forrester Help You With Our New Technology Portfolio

Carrie Johnson October 23, 2017
A new crop of emerging technology stands poised to unleash another cycle of raised consumer expectations, changing behaviors, and disruption. The stakes for business leaders are high — a wrong investment could put your firm out of business; make the right move and you’ll vault over your competitors.   Which tech should you bet on? Which […]
Read More