video & teleconferencing

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Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Nick Barber 9 hours ago

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another–or send the […]

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Video: Boost Customer Engagement With Personalized Video

Nick Barber September 17, 2018

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]

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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

James Staten April 30, 2018

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […]

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Two Important Video Questions Answered

Nick Barber April 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]

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Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences

Nick Barber March 7, 2018

Video resonates with your customers and personalized video gives your brand a human touch at scale. That’s important because more than 70% of enterprises expected assisted service volumes to rise in the coming year. While customers will interact with brands more often, the bar for those experiences will climb too. In our recent report “Personalized […]

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Video Platform Convergence Will Benefit Your Customers And Employees

Nick Barber October 6, 2017

Video is about 1,800 times more powerful than words. It’s the medium that creates the best emotional connection with both your customers and your employees. With the convergence of internal and external video platforms, now is the time to reevaluate your video strategy. In Forrester’s new Vendor Landscape: Video Platforms For Customer and Employee Experience, […]

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Enterprise Connect 2013 Briefings And Sessions Indicate Mobile And Video Are Embedding In UC

Forrester March 27, 2013

Last week I attended Enterprise Connect 2013 where I had over two dozen one-on-one briefings with UC technology and services vendors. Highlights included Microsoft’s keynote by Derek Burney (Corporate VP, Skype Division) the content of which was almost entirely live-demos of Lync mobile and room-based video conferencing run on Lync Online (including using several mobile […]

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