virtual reality

Virtual reality (VR) technologies have excited brands looking to create unique, engaging experiences for customers. Learn how brands are successfully using VR and how to avoid falling into the trap of “cool, but no ROI.”

Insights

Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

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Blog

The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
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Blog

Starting Research On Ambient Technologies And Experiences

Frank Gillett May 28, 2020
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
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Blog

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
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Blog

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Madeline Cyr January 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […]
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Blog

With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Paul Miller January 21, 2020
Augmented reality (AR) and the internet of things (IoT) — in principle, these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began […]
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Blog

Breaking Down The 10 Need-To-Know Emerging Technologies

James Staten October 2, 2019
From natural language generation to quantum computing, a look at what's gaining traction and what it could mean for companies.
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Blog

Requesting Your Help With A Survey On Smart Manufacturing

Paul Miller August 2, 2019
I’ve written a lot about the ways in which traditional product makers are being transformed by digital. In “From Grease To Code: Industrial Giants Must Bet Their Futures On Software,” for example, I explored ways in which industrial firms are having to reinvent themselves as they augment a hundred years of experience making physical products […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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Blog

5G@MWC19 — Reflections On Mobile World Congress 2019

Dan Bieler March 1, 2019
Mobile World Congress (MWC) 2019 took place in Barcelona.
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Blog

Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Paul Miller February 12, 2019
Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. Unsurprisingly, I saw plenty of examples of the type my original post complained about: visually stunning but almost entirely useless for anything other than showing off. Then there […]
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Blog

New Tech Spotlight: Let’s Get Real About Extended Reality

Carlton Doty February 4, 2019
This morning, I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the eight-year-old eCommerce company is dipping its toes back into augmented reality (AR). The rub is that the auto-magical feature is only available to people on Warby Parker’s iOS app for iPhone X or later. I guess Android and […]
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Blog

CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Jennifer Wise January 12, 2019
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more. My focus was on who will use […]
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Blog

Invest In Virtual Care Now To Ensure Relevance In Tomorrow’s Healthcare Ecosystem

Arielle Trzcinski October 5, 2018
Virtual care is about to radically change the way that healthcare organizations deliver care. The silver tsunami looms, and within the next decade, the number of adults age 65 and older will increase by 41%.* Chronic disease prevalence is set to rise 57% by 2020.** Patients need to be supported beyond traditional care settings to guide their […]
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Blog

Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Paul Miller August 14, 2018
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these […]
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Blog

2018 Mobile And New Technology Priorities For Marketers

Thomas Husson February 23, 2018
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […]
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Podcast

Beyond The Hype Of AR And VR

What It Means February 15, 2018
Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when and how we’ll see these technologies scale.
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Blog

The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]
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Video

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Ananda Chakravarty July 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […]
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Blog

The State Of Mobile Marketer Tactics 2017

Thomas Husson May 4, 2017
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use in the next 12 months. The key findings are as below: Marketers Misuse Mobile Marketing Tactics B2C marketers often focus too much on piloting the latest mobile shiny object (see […]
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