virtual reality

Insights

BLOG

Invest In Virtual Care Now To Ensure Relevance In Tomorrow’s Healthcare Ecosystem

Arielle Trzcinski October 5, 2018

Virtual care is about to radically change the way that healthcare organizations deliver care. The silver tsunami looms, and within the next decade, the number of adults age 65 and older will increase by 41%.* Chronic disease prevalence is set to rise 57% by 2020.** Patients need to be supported beyond traditional care settings to guide their […]

Read More
BLOG

Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Paul Miller August 14, 2018

Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these […]

Read More
BLOG

2018 Mobile And New Technology Priorities For Marketers

Thomas Husson February 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […]

Read More
BLOG

The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

Read More
BLOG

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Ananda Chakravarty July 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […]

Read More
BLOG

The State Of Mobile Marketer Tactics 2017

Thomas Husson May 4, 2017

I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use in the next 12 months. The key findings are as below: Marketers Misuse Mobile Marketing Tactics B2C marketers often focus too much on piloting the latest mobile shiny object (see […]

Read More
BLOG

VR Will Transform Marketing Experiences But Not Before 2020

Thomas Husson February 8, 2017

Virtual Reality generates lots of buzz and massive investments. Isn’t it the next computing platform according to Facebook’s CEO Mark Zuckerberg? Hasn’t Magic Leap – the most secretive start-up– raised up to $1.4 billion to deliver on that promise? Together with my colleague Samantha Merlivat, we decided to evaluate the opportunities VR will open up […]

Read More
BLOG

Marketing With Virtual Reality

J.P. Gownder May 31, 2016

Moonlighting as a contributor to our CMO role's research, I've just published a major new report about how virtual reality will affect marketers, collaborating with Forrester's lead on digital disruption, James McQuivey, PhD. CMOs and other marketers have four choices when it comes to virtual reality (VR). Most of you should wait and see, because […]

Read More
BLOG

Forrester’s New Breakout Vendor Series: Stay On Top Of Disruptive Technology

Carrie Johnson May 11, 2016

Have you heard of Hubba? Coupa? What about APX Labs? Forrester features these technology vendors, alongside 19 others, in our new Breakout Vendor reports. To keep pace with the expectations of digitally empowered customers and clients, firms must stay on top of disruptive and emerging technologies. Keeping up with new providers of potentially game-changing technologies […]

Read More
BLOG

Improving The Reality Of Government: AR And VR Use Cases

Jennifer Belissent, Ph.D. May 9, 2016

Since Mobile World Congress, where the reality on the show floor was often either virtual or augmented, I’ve been thinking quite a bit about the practical uses of AR and VR – particularly in government and a smart city context. It’s not just all fun and games, is it? The example of changing a roller […]

Read More
BLOG

Oculus’ Botched Launch Harms The VR Ecosystem

J.P. Gownder April 12, 2016

April 12, 2016: The day Oculus updated its Rift shipment timeframe for customers. As has been widely reported, Oculus customers face widespread months-long delays in the deliveries of their virtual reality headset purchases. To add a personal anecdote, I ordered within the first 5 minutes of the pre-launch window (once the web site started working, […]

Read More
BLOG

The State Of Mobile Marketer Tactics: 2016

Thomas Husson March 22, 2016

I quite like this provocative sausage dog picture because it forces marketers to think differently about responsive web design (RWD). More often than not, marketers scale content down to fit a smaller screen; because they then claim that they use RWD and have some mobile apps, they think they have checked the mobile box. In […]

Read More
BLOG

Back From Yet Another Pilgrimage To Mobile's Mecca

Thomas Husson March 7, 2016

After experiencing some of the most exhausting days in the life of a “mobile” analyst, I am back from Barcelona. Here are my key takeaways from the 2016 event. MWC 2016's "Mobile Is Everything" theme summarizes two ideas: the disruptive power of ubiquitous mobile devices and their ability to connect things and objects in our […]

Read More
BLOG

What To Expect From Mobile World Congress 2016?

Thomas Husson February 7, 2016

From February 22 to 25, Barcelona will be the center of the business world. Do not expect a specific industry focus but expect announcements impacting any industry: from payments to automotive. Why? Because “mobile is everything”.     For me, the 2016 edition’s tagline means that mobile is still driving the most powerful change in […]

Read More
BLOG

2016 Mobile And App Marketing Trends

Thomas Husson January 25, 2016

In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let’s now take a closer look at how mobile will impact marketing in 2016. A year ago, Forrester argued that most brands […]

Read More
BLOG

Welcome To The Age Of Innovation - Perspectives On CES 2016

Nigel Fenwick January 12, 2016

Presenting and hosting a panel on digital transformation at this year's CES gave me the opportunity to wander the 2 million square feet of exhibit space and assimilate some of the changes coming our way: Welcome To The Age Of Invention. For me, the most exciting aspect of CES is the sheer volume of innovative, […]

Read More
BLOG

Augmented And Virtual Reality Are Ready For Prime Time

J.P. Gownder July 22, 2015

I've just released a major new report on Augmented Reality (AR) and Virtual Reality (VR), Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit. My research finds that it's time to give AR and VR their due consideration when solving business problems involving either workers or for customer interactions. AR and VR technologies […]

Read More
BLOG

Change The Interface, Change The World: Microsoft HoloLens Takes Computing’s Next Giant Leap

James L. McQuivey January 21, 2015

Windows 10 comes with holographic computing built into it. And to prove that it’s serious about holography, the company announced Microsoft HoloLens, a headset that lets people interact with holograms in the real world. Wait, what? I know what you’re thinking. Microsoft has a credibility problem when it comes to launches of future tech. Remember […]

Read More