2018 Mobile And New Technology Priorities For Marketers
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey.
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Beyond The Hype Of AR And VR
Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when…
February 15, 2018
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The Data Digest: Understand Emotion To Drive Technology Engagement
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery,…
August 17, 2017 | Anjali Lai
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Customer-obsessed marketing
Digital Store Technologies Take the Stage For Both Customer and Associate Experience
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? …
July 27, 2017 | Ananda Chakravarty
Customer-obsessed marketing
The State Of Mobile Marketer Tactics 2017
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use…
May 4, 2017 | Thomas Husson
Customer-obsessed marketing
VR Will Transform Marketing Experiences But Not Before 2020
Virtual Reality generates lots of buzz and massive investments. Isn’t it the next computing platform according to Facebook’s CEO Mark Zuckerberg? Hasn’t Magic Leap –…
February 8, 2017 | Thomas Husson
Marketing With Virtual Reality
Moonlighting as a contributor to our CMO role's research, I've just published a major new report about how virtual reality will affect marketers, collaborating…
May 31, 2016 | J.P. Gownder
Forrester’s New Breakout Vendor Series: Stay On Top Of Disruptive Technology
Have you heard of Hubba? Coupa? What about APX Labs? Forrester features these technology vendors, alongside 19 others, in our new Breakout Vendor reports. To…
May 11, 2016 | Carrie Johnson
Improving The Reality Of Government: AR And VR Use Cases
Since Mobile World Congress, where the reality on the show floor was often either virtual or augmented, I’ve been thinking quite a bit about…
May 9, 2016 | Jennifer Belissent, Ph.D.
Oculus’ Botched Launch Harms The VR Ecosystem
April 12, 2016: The day Oculus updated its Rift shipment timeframe for customers. As has been widely reported, Oculus customers face widespread months-long delays…