virtual reality
Virtual reality (VR) technologies have excited brands looking to create unique, engaging experiences for customers. Learn how brands are successfully using VR and how to avoid falling into the trap of “cool, but no ROI.”
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Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations
In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.
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Preparing For The Future: The 2020s Will Demand More From Your Tech
The 2020s announced their arrival with a bang this year. Find out what IT leaders can do to better align their tech stack to the coming wave of risks and changes.
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Predictions 2021 Hub
Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.
Blog
The Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG, Healthcare, And Retail
Emerging technology is always changing, so we wanted to understand the impact on different industries. In this audio series, we speak with our analyst colleagues Jeff Becker, George Lawrie, and Arielle Trzcinski to explore how emerging technologies are changing (and will in the future), even solving some of the most important and complex issues in four key sectors: consumer packaged goods (CPG), healthcare providers, healthcare insurers, and retail. In a world where […]
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The Future Of Banking Has Arrived
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
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Starting Research On Ambient Technologies And Experiences
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
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Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
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The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […]
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With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data
Augmented reality (AR) and the internet of things (IoT) — in principle, these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began […]
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Breaking Down The 10 Need-To-Know Emerging Technologies
From natural language generation to quantum computing, a look at what's gaining traction and what it could mean for companies.
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Requesting Your Help With A Survey On Smart Manufacturing
I’ve written a lot about the ways in which traditional product makers are being transformed by digital. In “From Grease To Code: Industrial Giants Must Bet Their Futures On Software,” for example, I explored ways in which industrial firms are having to reinvent themselves as they augment a hundred years of experience making physical products […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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5G@MWC19 — Reflections On Mobile World Congress 2019
Mobile World Congress (MWC) 2019 took place in Barcelona.
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Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry
Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. Unsurprisingly, I saw plenty of examples of the type my original post complained about: visually stunning but almost entirely useless for anything other than showing off. Then there […]
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New Tech Spotlight: Let’s Get Real About Extended Reality
This morning, I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the eight-year-old eCommerce company is dipping its toes back into augmented reality (AR). The rub is that the auto-magical feature is only available to people on Warby Parker’s iOS app for iPhone X or later. I guess Android and […]
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CES 2019 Delivers Dazzling Tech But Disappointing Experiences
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more. My focus was on who will use […]
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Invest In Virtual Care Now To Ensure Relevance In Tomorrow’s Healthcare Ecosystem
Virtual care is about to radically change the way that healthcare organizations deliver care. The silver tsunami looms, and within the next decade, the number of adults age 65 and older will increase by 41%.* Chronic disease prevalence is set to rise 57% by 2020.** Patients need to be supported beyond traditional care settings to guide their […]
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Seeking Good Industrial Use Cases For Virtual Or Augmented Reality
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these […]
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2018 Mobile And New Technology Priorities For Marketers
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […]
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Podcast
Beyond The Hype Of AR And VR
Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when and how we’ll see these technologies scale.
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