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Headless Commerce And The Horseless Carriage

Joe Cicman August 13, 2019
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]
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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Duncan Jones July 30, 2019
Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices.
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Be Better Than Best-Guess Development

Christopher Condo January 25, 2019
Developers sometimes feel as though they work in the dark, writing code, pushing updates, and delivering features but remaining detached from the customers they serve. Often relying on feedback from internal experts and best guesses, dev teams rarely have an unobstructed view into how customers truly use their features and feel about their products. Fostering […]
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Building The Web? If It’s Not Progressive, It’s Not Right!

Michael Facemire October 9, 2018
Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the tradeoff: Native apps are really expensive but give the best experience. Web apps can be mobile-optimized, but the experience is terrible. While this was once directionally true, today it’s not true […]
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Poor Websites Are Costing American And Canadian Life Insurers New Customers

Ellen Carney April 18, 2018
It’s good times for Canadian and US life insurance companies.  Job and some slight wage growth has spurred an increase in life insurance sales, both through the employer as well as individual life insurance sales.  At the same time,  90+ million Millennials are moving into the life stages of home ownership, parenthood, and marriage that […]
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The End Of Flash

Jeffrey Hammond July 24, 2017
This morning, Adobe announced that it will end support for the Flash Player at the end of 2020. Over the past 20 years, digital firms have used Flash content for everything from clickable ads to games to interactive learning and rich internet applications. When I started at Forrester in 2006, Flash ran neck and neck […]
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Avoid Website Development Flops By Taking A Lesson From Healthcare.gov

Forrester November 25, 2013
“We’re in charge of developing your new website. You can have it  good, fast, or cheap. Pick two.” How many times have you heard (or said) something like that on a digital experience project? With any digital initiative, one of those desires is usually odd man out. Application development and delivery pros  at corporations, digital […]
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HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

Peter Sheldon August 7, 2012
  eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across smartphones and tablets has made it easy for mobile development teams to start leveraging these technologies. However, fragmented browser support for HTML5 and CSS3 features on desktop browsers has thus […]
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Is Responsive Design The Future of Cross Touchpoint Web Development?

Peter Sheldon July 13, 2012
If you’ve been chatting with your web development team recently, you might recall them talking about responsive design. But, what is responsive design and why should eBusiness professionals be taking it seriously? First, responsive design is not a technology, it’s a development philosophy – an approach to web development that forces user experience developers to […]
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