Content Marketing In Three Pictures

Ryan Skinner
Senior Analyst
July 19, 2018

(Written in October 2016 in a Forrester Research report on content governance and content marketing)

(Google Trends data for “content marketing” searches in the UK)

(Google Trends data for “content marketing” searches in the US)

We’ve officially retired our content marketing playbook. We’re still doing research on content and content strategy, but — as we said about two years ago — the utility of talking about “content marketing” just isn’t there anymore.

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